social media in 2010 by antony mayfield
DESCRIPTION
Taken from iCrossing's Social Media Event (16th October 2009 @ The RSA) Antony Mayfield, SVP Global Head of Social Media (iCrossing) talks about social media moving into 2010 with an overview of where we are now and where it (may) be going in the future.TRANSCRIPT
![Page 1: Social Media in 2010 by Antony Mayfield](https://reader033.vdocument.in/reader033/viewer/2022061112/5456a1e5b1af9fb66e8b4ff1/html5/thumbnails/1.jpg)
11
Social media 2010iCrossing16.10.09
![Page 2: Social Media in 2010 by Antony Mayfield](https://reader033.vdocument.in/reader033/viewer/2022061112/5456a1e5b1af9fb66e8b4ff1/html5/thumbnails/2.jpg)
Today is about thoughts & ideas that may help... http://www.bestiario.org/
![Page 3: Social Media in 2010 by Antony Mayfield](https://reader033.vdocument.in/reader033/viewer/2022061112/5456a1e5b1af9fb66e8b4ff1/html5/thumbnails/3.jpg)
"When it comes to technology futures, we're all drunks, always looking in the wrong place."
@jjn1
![Page 5: Social Media in 2010 by Antony Mayfield](https://reader033.vdocument.in/reader033/viewer/2022061112/5456a1e5b1af9fb66e8b4ff1/html5/thumbnails/5.jpg)
...think of the web as an expanding sphere
Image: (cc) fdecomite
![Page 6: Social Media in 2010 by Antony Mayfield](https://reader033.vdocument.in/reader033/viewer/2022061112/5456a1e5b1af9fb66e8b4ff1/html5/thumbnails/6.jpg)
Image (cc) dominik99
...disrupting and absorbing everything it touches
![Page 7: Social Media in 2010 by Antony Mayfield](https://reader033.vdocument.in/reader033/viewer/2022061112/5456a1e5b1af9fb66e8b4ff1/html5/thumbnails/7.jpg)
...and at the moment it is touching our lives, our relationships
![Page 8: Social Media in 2010 by Antony Mayfield](https://reader033.vdocument.in/reader033/viewer/2022061112/5456a1e5b1af9fb66e8b4ff1/html5/thumbnails/8.jpg)
...which (for now) we call social media
Image: Bestario.org
![Page 9: Social Media in 2010 by Antony Mayfield](https://reader033.vdocument.in/reader033/viewer/2022061112/5456a1e5b1af9fb66e8b4ff1/html5/thumbnails/9.jpg)
"For me, presently the most impressive network in the world is not the network of email traffic, Facebook friends or cell phone calls. Both for sheer size and complexity, the personal network must surely take the cake. In many ways, it is not merely a superset of most communication networks. It is something different. It exists in minds. The rest is a proxy."
@blurky
![Page 10: Social Media in 2010 by Antony Mayfield](https://reader033.vdocument.in/reader033/viewer/2022061112/5456a1e5b1af9fb66e8b4ff1/html5/thumbnails/10.jpg)
Trends & ideas that have stood the test of time at iCrossing...
![Page 11: Social Media in 2010 by Antony Mayfield](https://reader033.vdocument.in/reader033/viewer/2022061112/5456a1e5b1af9fb66e8b4ff1/html5/thumbnails/11.jpg)
Attention markets...
![Page 12: Social Media in 2010 by Antony Mayfield](https://reader033.vdocument.in/reader033/viewer/2022061112/5456a1e5b1af9fb66e8b4ff1/html5/thumbnails/12.jpg)
...channels to networks...
![Page 13: Social Media in 2010 by Antony Mayfield](https://reader033.vdocument.in/reader033/viewer/2022061112/5456a1e5b1af9fb66e8b4ff1/html5/thumbnails/13.jpg)
Search
Technical
Find
Numbers
Quantitative
Social
Human
Filter
Stories
Qualitative
Search & Social
![Page 14: Social Media in 2010 by Antony Mayfield](https://reader033.vdocument.in/reader033/viewer/2022061112/5456a1e5b1af9fb66e8b4ff1/html5/thumbnails/14.jpg)
9
/ Channels to networks
/ Stability to complexity/ Speed/ Scale/ Geography / Longevity / Interaction / Complex user behaviours
/ New models and frameworks required
Marketing challenges...
...continue and accelerate
![Page 15: Social Media in 2010 by Antony Mayfield](https://reader033.vdocument.in/reader033/viewer/2022061112/5456a1e5b1af9fb66e8b4ff1/html5/thumbnails/15.jpg)
acceleration of innovation
http://bit.ly/2jVYGG
![Page 16: Social Media in 2010 by Antony Mayfield](https://reader033.vdocument.in/reader033/viewer/2022061112/5456a1e5b1af9fb66e8b4ff1/html5/thumbnails/16.jpg)
Trends & ideas we think are important for 2010...
Image: (cc) subcess
![Page 17: Social Media in 2010 by Antony Mayfield](https://reader033.vdocument.in/reader033/viewer/2022061112/5456a1e5b1af9fb66e8b4ff1/html5/thumbnails/17.jpg)
...mainstreaming
![Page 18: Social Media in 2010 by Antony Mayfield](https://reader033.vdocument.in/reader033/viewer/2022061112/5456a1e5b1af9fb66e8b4ff1/html5/thumbnails/18.jpg)
...literacy
![Page 19: Social Media in 2010 by Antony Mayfield](https://reader033.vdocument.in/reader033/viewer/2022061112/5456a1e5b1af9fb66e8b4ff1/html5/thumbnails/19.jpg)
...beyond traffic in measuring attention
![Page 20: Social Media in 2010 by Antony Mayfield](https://reader033.vdocument.in/reader033/viewer/2022061112/5456a1e5b1af9fb66e8b4ff1/html5/thumbnails/20.jpg)
...social everything in marketing and business
![Page 21: Social Media in 2010 by Antony Mayfield](https://reader033.vdocument.in/reader033/viewer/2022061112/5456a1e5b1af9fb66e8b4ff1/html5/thumbnails/21.jpg)
Strategic Organisational
Tactical Personal
![Page 22: Social Media in 2010 by Antony Mayfield](https://reader033.vdocument.in/reader033/viewer/2022061112/5456a1e5b1af9fb66e8b4ff1/html5/thumbnails/22.jpg)
...data inspiration in the creative process
![Page 23: Social Media in 2010 by Antony Mayfield](https://reader033.vdocument.in/reader033/viewer/2022061112/5456a1e5b1af9fb66e8b4ff1/html5/thumbnails/23.jpg)
...even display ads
![Page 24: Social Media in 2010 by Antony Mayfield](https://reader033.vdocument.in/reader033/viewer/2022061112/5456a1e5b1af9fb66e8b4ff1/html5/thumbnails/24.jpg)
...the social web business
![Page 25: Social Media in 2010 by Antony Mayfield](https://reader033.vdocument.in/reader033/viewer/2022061112/5456a1e5b1af9fb66e8b4ff1/html5/thumbnails/25.jpg)
Now for the shiny things (but don’t get too distracted)
![Page 26: Social Media in 2010 by Antony Mayfield](https://reader033.vdocument.in/reader033/viewer/2022061112/5456a1e5b1af9fb66e8b4ff1/html5/thumbnails/26.jpg)
http://bit.ly/lSAHa
“What if you build a service that is mobile, social, and real-time?
Well that's a big opportunity folks and
I've been seeing quite a few entrepreneurs doing
exactly that.”
@fredwilson
![Page 27: Social Media in 2010 by Antony Mayfield](https://reader033.vdocument.in/reader033/viewer/2022061112/5456a1e5b1af9fb66e8b4ff1/html5/thumbnails/27.jpg)
AR / CR
![Page 28: Social Media in 2010 by Antony Mayfield](https://reader033.vdocument.in/reader033/viewer/2022061112/5456a1e5b1af9fb66e8b4ff1/html5/thumbnails/28.jpg)
identity & data portability
![Page 29: Social Media in 2010 by Antony Mayfield](https://reader033.vdocument.in/reader033/viewer/2022061112/5456a1e5b1af9fb66e8b4ff1/html5/thumbnails/29.jpg)
* Alisa Hansen: http://bit.ly/Hw01m
TAT Augmented ID = Holy Awesome*
![Page 30: Social Media in 2010 by Antony Mayfield](https://reader033.vdocument.in/reader033/viewer/2022061112/5456a1e5b1af9fb66e8b4ff1/html5/thumbnails/30.jpg)
But you don’t need AR for the web and physical world to blend
![Page 31: Social Media in 2010 by Antony Mayfield](https://reader033.vdocument.in/reader033/viewer/2022061112/5456a1e5b1af9fb66e8b4ff1/html5/thumbnails/31.jpg)
Things you need to try...
![Page 32: Social Media in 2010 by Antony Mayfield](https://reader033.vdocument.in/reader033/viewer/2022061112/5456a1e5b1af9fb66e8b4ff1/html5/thumbnails/32.jpg)
![Page 33: Social Media in 2010 by Antony Mayfield](https://reader033.vdocument.in/reader033/viewer/2022061112/5456a1e5b1af9fb66e8b4ff1/html5/thumbnails/33.jpg)
Get “Say What?” app for your iPhone/iPod...
![Page 34: Social Media in 2010 by Antony Mayfield](https://reader033.vdocument.in/reader033/viewer/2022061112/5456a1e5b1af9fb66e8b4ff1/html5/thumbnails/34.jpg)
Search for yourself on Spezify...
![Page 35: Social Media in 2010 by Antony Mayfield](https://reader033.vdocument.in/reader033/viewer/2022061112/5456a1e5b1af9fb66e8b4ff1/html5/thumbnails/35.jpg)
Think about your personal presence and digital literacy
![Page 36: Social Media in 2010 by Antony Mayfield](https://reader033.vdocument.in/reader033/viewer/2022061112/5456a1e5b1af9fb66e8b4ff1/html5/thumbnails/36.jpg)
Subscribe to connect.icrossing.co.uk
![Page 37: Social Media in 2010 by Antony Mayfield](https://reader033.vdocument.in/reader033/viewer/2022061112/5456a1e5b1af9fb66e8b4ff1/html5/thumbnails/37.jpg)
37
47
Tel: +44 1273 827 721
Email: [email protected] Sites: www.icrossing.co.uk
Blogs: connect.icrossing.co.uk
www.antonymayfield.comTwitter: @amayfield i
Thank you