anvil advanced social media webinar - nov. 2011
DESCRIPTION
Corporate America is rapidly adopting and embracing social media as a communication and collaboration platform. As more companies engage prospects and customers via social platforms, however, the noise is increasingly difficult to cut through. Kent Lewis, President & Founder of Formic Media will outline the advanced content strategies, management tools and marketing techniques for popular social platforms like Facebook, Twitter, LinkedIn and YouTube. Lewis will also describe a handful of emerging platforms like Quora, SlideShare and trends like location-based mobile services. >From this presentation, you will be armed with the inspiration and tools to take your current social media strategies to the next level.TRANSCRIPT
Advanced Social Media StrategiesBuild Brand, Create Customers and Energize Evangelists
Presented by:Kent Lewis (@KentLewis)President & FounderAnvil Media, [email protected]
About Anvil Media
Anvil Media, Inc. is digital marketing agency specializing in search engine marketing services, including search engine optimization, pay-per-click management, online reputation management, mobile & social media marketing services.
Some of Our Clients
100% of account team Google AdWords & Analytics certified100% of account team published and spoken in the industryHigh client & employee retentionFounding member of SEMpdx trade associationSocial Media & PPC Training partner with OMI & WhartonExpertise in technology and entertainmentMajority of clients come from word-of-mouth and referralsAward winning: PBJ Fastest Growing, Inc 5,000, AMA MAX
Anvil Key Differentiators
Agenda
Social Media BackgroundPlatform Updates
FacebookTwitterLinkedInGoogle+YouTube
SlideShareQuoraFoursquare
Resources & Q&A
Social Media Trends
Social Media Trends
Key Social Media Strategies
• Community building 20.41%• Blogging 19.39%• Social monitoring (and responding)
19.39%• Providing customer support 15.31%• Creating videos 12.24%• Microblogging 7.14%• Participating in groups, forums, Q&A sites 6.12%
Social Media Trends
Benefits of Social Media
Gain industry and constituent insightsProvide affordable customer serviceCreate or extend brand awarenessBuild community & thought leadershipGenerate measurable top line revenue
Social Media Success Factors
RelevanceValueCommitmentHonesty Transparency
Social Media: E=MC2 Strategy
(E) = Engagement & Empowerment(M) = Monitoring & Measurement (C) = Connect, Create, Communicate &
Collaborate
Facebook: Lion Brand R&D (Polls) Contests & promotion Tools: Wildfire & NorthSocial
Facebook: gDiapers Targeted advertising Engagement up 156% Revenue up 222%
Facebook: Intel Customized interface Embedded & linked videos Deals tab promotes sales
Twitter: Cox Customer service Dedicated team Tool: Parature
Twitter: Hotel Max Sales & support strategy 2x SoMe Award winner Tool: HootSuite
Twitter: TNC Promoted Tweets Promoted Trends Promoted Profiles
LinkedIn: Axway Targeted ads 25% conversion rate Lowest CPA ever
LinkedIn: Formic Media Services tab w/ API New Company status updates Request recommendations
LinkedIn: Dell Product & Service Spotlight Embedded YouTube video 101 recommendations
Google+: Facebook Killer? Create & join Circles & Hangouts Business profiles rolling out Higher SEO-value
YouTube: Insight Schools InVideo Ad Placements 375% better CTR than display View-through conversions 2x
YouTube: Diane Morgan “How To” thought leadership Embed videos on website Increases book sales
YouTube: Cisco Customized channel Extensive content & engagement Integration with Twitter & Facebook
SlideShare: Formic Media Create & optimize profile Upload & optimize slides Utilize for research & sales
Quora: Q&A Ask & answer questions Syndicate to blog & Twitter Secure Best Answers Alternatives: Focus, LinkedIn
Foursquare: Check-in/LBS Claim listing & ad Specials Monitor tips & reward Mayor Consider News Page & Badge New NFC feature rolling out
Summary
Customize profiles, using latest tools & techFocus on R&D & customer service via socialOptimize profiles to increase visibility in
searchCreate educational “thought leadership”
contentDevelop sales-centric content strategiesTest advertising on social all platformsTreat social fans & followers as affinity
partners
ResourcesArticlesDeath by Discount: How Brands Fuel Unrealistic Consumer Expectationshttp://blogs.imediaconnection.com/blog/2011/10/24/death-by-discount-via-social-media/9 ways to Lose Friends and Alienate People in Social Media http://www.imediaconnection.com/content/30157.aspHow to Become a Social Media Guru in 3 Easy Stepshttp://blogs.imediaconnection.com/blog/2011/07/23/3-step-social-media-guru/Advanced LinkedIn Strategies for Marketershttp://www.imediaconnection.com/content/29335.asp5 Reasons for Brands Not to Outsource Social Media Marketinghttp://blogs.imediaconnection.com/blog/2011/03/14/outsourcing-social-media-management/Why Only Idiots Promote Their Brand’s Facebook Page via Traditional Mediahttp://blogs.imediaconnection.com/blog/2011/01/19/facebook-vs-traditional-media/6 Social Media Platforms At-a-Glancehttp://www.imediaconnection.com/content/24165.asp
WhitepapersThe Marketer’s Guide to Getting Started with Social Media Marketinghttp://www.anvilmediainc.com/search-engine-marketing-resources/free-white-papers/social-media-marketing-white-paperThe Marketer’s Guide to Location-Based Social Networkinghttp://www.anvilmediainc.com/search-engine-marketing-resources/free-white-papers/location-based-social-networking-whitepaperThe Marketer’s Guide to Optimizing Your Web Content for Search Engineshttp://www.anvilmediainc.com/search-engine-marketing-resources/free-white-papers/seo-white-paperThe Advanced Guide to Pay-Per-Click (PPC) Marketinghttp://www.anvilmediainc.com/search-engine-marketing-resources/free-white-papers/advanced-pay-per-click-marketing-white-paper
Recommended Services
Social Media Audit & Plan (contact for pricing)Comprehensive competitive benchmark auditKey Performance Indicator (KPI) selectionPlatform selection (based on audience &
objectivePlatform optimizationContent strategyAnalytics & measurement planTool and multi-profile integration Employee guidelinesTeam training
Q&A & Next Steps
Kent Lewis President Anvil Media, Inc.310 NE Failing StreetPortland, OR 97212O: 503.595.6050 x223M: 503.260.6700 [email protected] & Skype: @kentjlewis LinkedIn: kentlewis
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