any business can adopt digital marketing to be successful
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About UsThe core belief of our organization is “To move out of your circle”. Any business can become successful by using our digital marketing service because we show you how to turn your website visitors into customers. We help clients to explore opportunities out of the “comfort zone” into the “challenge zone”. At Pi R Squared consulting we help build your brand and achieve your business outcome.We provide 1. Online Presence2. Branding 3. Digital Marketing
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Why Digital Marketing
The buyer's journey has changed
Top Performers are marketing differently
Top Performers use digital marketing to achieve better results84%
70%
of all buyers start their purchase with a web searchturn to social media to get peer reviews
Customer Lifecycle
Metrics for Decisions
Segmentation & Personalization
Marketers are generating a majority of the sales pipeline
Out-growing their competition who are not using online strategies
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4 Key Factors For Your Online Success
1. Well Optimized Website2. User Experience And Engagement3. Digital Analytics4. Online Marketing
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Website OptimizationIt is the process of making changes to your website so that it will appear higher in search engine results pages (SERPS). Based on a number of factors,Search engines evaluate your website's relevance and readability before assigning it a position or ranking on the search engine results page.When you consider that more than 74% of internet users will not look beyond the first page of search results, it's important to use search engine optimization to push your ranking as high as possible.
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Website Optimization
• Industry specific meta tags• On page SEO and Off page SEO• Regular site map updating • Targeted keywords• Tagging the website element based webmaster standards• Image optimization• Search engine submission to refresh content on the search engines
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User Experience & Engagement
Importance Of User Experience1. Google wants your content to be valuable2. Your landing pages need to be optimized for the user3. Personalized lead nurturing improves the user experience
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UX• Promotional and information banner• Welcome material• Design CTA section which offers free resources• Overall site visual improvements
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Digital Analytics
Digital analytics is the analysis of qualitative and quantitative data form your business and the competition to drive a continual improvement of the online experience that your customer and potential customers have which translates to your desired outcomes
Data Decision
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Analytics Key Metrics 1. Visitors And Users2. Page Visits3. Conversation Rate4. Demographics5. Site Interaction And Events6. Bounce Rate7. Google My Business Report
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Engagement Platform For Complete Lifecycle
Anonymous Visitors Known Prospects
Qualified Leads
Customers
Advocates
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Engagement Platform for Complete Lifecycle
SEO / SEMContent Marketing
Social Media
Website ProspectorEmail, Forms & Landing PagesEvents & Webinars
Nurture ProgramsDynamic SegmentationLead Scoring
Sales AccelerationContextual Intelligence
Engagement Optimization
Loyalty ProgramsCustomer Intelligence
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Digital Marketing Features
Email Marketing Web Forms
Better deliverability, Tracking and reporting
We can track web form abandonment as well to give you amore leads
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Digital Marketing Features
Landing Pages Website Visitor Analytics
Digital billboard with SEO and social media integration
We can tell you the demographics and visitors interaction over the site
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Digital Marketing Features
Automated Email Programs
Nurture your prospects and customers based on their marketing activity
Dynamic List Segmentation
Automate the process of generating segments based on the interests of your prospects/clients
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Digital Marketing Features
Social Media IntegrationSearch engine optimization
Publish content to all employee social media networks and search twitter for prospects
Compare your websites, social media presence, blogs and keyword activity to all other Organizations like yours
