Anyone with gumption and a sharp mind will take the measure of two things; what's said and what's done.

Seamus Heaney

An innovative year?

14-15

14-15 – the reality

Prioritising

1) Identifying themes that run across the sector

2) Focusing on members needs

3) Listening to what audiences are saying

Prioritising in this way will ensure we deliver for stakeholders, members and audiences.

Themes

A. MARKETING MATTERS

B. DRIVING DIGITAL

C. PRODUCTIVE PARTNERSHIPS

D. CREATIVE CONNECTIONS

Marketing Matters

Driving Digital

Productive Partnerships

Creative Connections

Test Drive The Arts

73% of Test Drivers had re-attended since their Test Drive experience

• Nearly 50% had attended twice

• 30% had attended only new venues

• 60% attended a combination of new and original venue

• 59% of those attendees indicated that they felt better informed about the

arts and would definitely re-attend

• 10% indicated would now class themselves as regular attendees

• 16% said they are now an advocate of the arts in NI as a result of test drive

Test Drive The Arts

Members feedback“The friendliness of the team is something that continues to impress me and I think in this aspect of customer service alone, lots of other industry organisations have a lot to learn from ANI.”

“I think the team at Audiences NI is great and the research support is of great value to us.”

I also find the team are very informative and keep members up to date well with news and opportunities.”

“Staff very helpful and professional. Well informed and up to date with sector.”

“The staff worked really hard to try and ensure that the research being provided was rigorous but also useful to the sector.”

“It offers great opportunities and is the perfect way to be kept informed and network.”

Audiences

1 April 2015

ANTRIM

& NEW

TOW

NABBEY

ARMAGH CITY, B

ANBRIDGE & CR...

BELFAST

CITY

CAUSEW

AY COAST &

GLENS

DERRY CITY

& ST

RABANE

FERMANAGH &

OMAGH

LISBURN CITY

& CAST

LEREA

GH

MID & EA

ST ANTR

IM

MID-ULST

ER

NEWRY CITY

, MOURNE &

DOWN

NORTH DOW

N & ARDS

0

10

20

30

40

50

60

70

80

90

100

59

71

84 8478

82

70 68 71

90

68

% Agree/strongly agree with public funding of arts & culture

• Margaret Henry, Chief Executive

• Danielle Ross, Membership, Programmes and Events Manager

• Mark Tilley, Audience Development intern

• Fiona Bell, Operations Manager

• Dr Amy Kieran, Research & Development Manager

• Cara Cash, Business Development Executive

• Claire O’Connor, Research intern

The Audiences NI Team

Summary