BronzeThe product is non-toxic and eco-friendly in use with minor OH&S issues after risk analysis and GreenTag EcoPOINT of up to 0.75. Generally equivalent to other ecolabels.

SilverThe product is non-toxic and eco-friendly in use and for OH&S after risk analysis and GreenTag EcoPOINT of up to 0.5.

GoldThe product is non-toxic and eco-friendly in use and OH&S, with significant LCA impact reduction in one or more other categories e.g. GHG and GreenTag EcoPOINT of up to 0.15.

PlatinumThe Best of the Best - The contains no toxic or health impacting chemicals and is eco-friendly, at all stages of production, use and end of life and GreenTag EcoPOINT of better than 0.15.

When you are looking for eco-friendly products it can prove to be a difficult journey through a minefield of acronyms, standards and opinions. GreenTag has been created to simplify this process and make it easy to identify, compare and source products for their environmental credentials.

What makes the GreenTag so valuable as a certification? It is a third party, green building and other product rating and certification system, underpinned by rigorous scientific and Life Cycle Assessment (LCA) processes. Its advanced, robust LCA certification methodology is a world first.

All the research, analysis and reviewing of standards is done for you. You simply look for the GreenTag and make a purchase of a product you can trust.

GreenTag rated products receive a Product Eco-Scorecard which displays at a glance the LCA and eco-point rating so you can easily compare products, or assess a product based on what is most important to you whether that is greenhouse gasses (GHG) or health and toxicity values.

Look for GreenTag Certified Products in retail outlets like Choices Flooring, Bunnings, Carpet Call, Mitre 10 and Carpet Court and many others, particularly now as GreenTag moves into certifying product in other sectors like packaging, consumer goods, cleaning products, stationery and paper goods.

For a complete listing of GreenTag certified products go to ecospecifier.com.au

Product performance can be easily determined from the simple logo where both LCARate and GreenRate ratings (where relevant) are presented.

More detailed summary information can be seen from the Product Scorecard report indicating the results of the six key performance indicators for LCARate and for green building professionals, GreenRate Levels A, B and C, that will be available on product brochures, catalogues, packaging and manufacturers’ websites. The full EPD and detailed LCA, and Green Building Rating tool credit reporting, can be found on the relevant ecospecifier website page.

GreenTag Certification also provides a full-Green Building Rating Tool Technical Opinion as to the relevance of the product to all Green Building Rating Tool credits relevant to the Emirate, country or region e.g. Estidama Pearl, LEED®*, BREEAM™*, Green Star™*, Green Mark etc. and certifies the credits where it is approved by the country GBC or Accreditation Body e.g. Australia and New Zealand.

GreenTag GreenRate is a separate bespoke system designed to accommodate Green Building Council specific government or corporate accreditation requirements where this is desired, additional to LCA Rate. The GreenRate Program already includes accreditation as a third party Certification System for the Green Building Council of Australia (GBCA) and New Zealand (NZGBC).

GreenTag is already one of the most accredited third party certifiers globally, being in accordance with:

• ISO 14024 – Type 1 Ecolabel Rating System

• ISO 14040 – Peer reviewed and audited LCA

• ISO 14025 – Type 111 Environmental Product Declarations (EPDs)

• ISO 14065 – Greenhouse Gas Analysis for Conformance Assessment Bodies

• ISO 9001 – Certified Quality Management System

About GreenTag 4 tiers of product performance

Compare product performance

GreenRate for green building professionals

“ All GreenTag Certified Products comply with key credits in international green building rating tools: LEED® (US, China, India and 90 other countries) and BREEAM® (UK, EU, ME and International) and Estidama Pearl (Abu Dhabi) ”

How to understand the tag

1 Building Synergy the extent to which a product makes the purchase cost or running

costs of a building less costly or more efficient.

2 Health and Ecotoxicity assesses a product's potential to negatively influence

personal and ecosystem health - all certified products have high health outcomes.

3 Biodiversity considers the negative and positive impacts a product has on local

and global species - including sustainable wood certification.

4 LCA Score rates the overall whole of life impacts of all aspects of a product from

'Cradle to Grave' and beyond.

5 GHG quantifies the greenhouse gas emissions in Kilograms of Carbon Dioxide

(equivalents) including transport components from 'Cradle to Grave' and beyond.

6 Corporate Social Responsibility ensures product is fit for purpose and worker

conditions comply with International Labour Laws.

7 GreenTag EcoPOINT A weighted average of the six key 'Sustainability Assessment

Criteria' above. It compares the product under Certification to the 'Worst Case Business as Usual' (BaU) product typically used in the market place. It is typically a number between 1 (BaU) and 0 (no Impact) with the smaller the number the better. With products that have a 'net positive' restorative potential (e.g. green roofs and walls) the number can actually be a minus number (e.g. -0.32)- this means it is very good and will help restore the natural balance in the environment. If you want to compare 2 similarly rated products use the EcoPOINT. The one with the lowest number (e.g. 0.23 is better than 0.32 and -0.23 is even better) is the best overall!

8 GreenRate LEVEL This indicates to what level the product is recognised under the

Green Building Council of Australia's Green Star (R) tool's Materials Calculators.

9 A PLUS designation shows fully audited manufacturer data. A Streamlined

designation shows fully audited industry average data used (often used where bulk commodity raw materials and components dont allow supply chain audits).

GREENRATE LEVEL(GBCA Approved Scheme ID = )

Green Tag EcoPOINT

Building Synergy

Health & Ecotoxicity

Biodiversity

LCA Score

GHG =

Social Responsibility

Sustainability Assessment Category – AVERAGE SCORES

Low Score = Better Performance (Score Range -1 to +1)

See website for more information and disclaimers.

Comments:

www.ecospeci�er.com.au

CompanyProductLicence No.Product Category

n/a

0.25

0.10

0.92

-11.5kgCO e/m -0.35

0.90

The Laminex GroupCraftwood Std MDF E0TLG-001-2010Panel - Interior - MDF

0.30

AGHG �gure based on cradle to gate LCA, calculated in accordance with ISO14064. The LCA study was conducted in accordance with the ISO 14040/44 standard and the draft Product Category Rules: Panel - Interior - MDF.

GreenTag product eco scorecard

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3

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5

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8

LCARate (life cycle assessment)A detailed life cycle assessment (LCA) rating of the product compared to the worst case business as usual (BAU) product commonly available in the market. This rating is reflected by a Bronze, Silver, Gold or Platinum rating as well as an Ecopoint numerical value.

LCARate is designed to allow consumers and green procurement professionals alike to recognise simple, intuitively reconisable symbols to reflect the outcome of highly complex and scientifically robust LCA while making sure that information is available to whatever depth they want to pursue’. Companies and Governments can now develop procurment policies around a simple whole of life LCA specification knowing it is reliable, robust and trustworthy.

World first BIM relevance for Green ProfessionalsLCA Rate is a world first program that is underpinned by the world’s first Building Information Modelling (BIM) based LCA tool and enables industry wide rapid ecoprofiling of buildings using branded product LCA from GreenTag. BIM is the new driving force in productivity in the building industry today and into the future. LCADesign™ for GreenTag will be the key software to enable rapid greenhouse calculation and whole of life impacts of buildings as well as retail and even consumer and commercial sector products.

“ I have been involved in many LCA projects in my time at Visy and am yet to find a Peer-Reviewed LCA with so many indicators at such a cost effective price and over such a broad range of products. ”Brett Giddings, Product Sustainability Manager, Visy

phone 1300 669 997

fax 1300 304 690

email info@ecospecifier.org

web local ecospecifier.com.au web global ecospecifier.com

phone 1300 669 997

fax 1300 304 690

About EcospecifierFind GreenTag certified products online. Ecospecifier is your global source of trusted green products and product information online.

Ecospecifier Global is a world leader in green building materials and technologies research, assessment, inventory, certification and auditing.

Ecospecifier’s vision for ecologically aware built environments began in Australia in 2003 and its unique approach to greening the built environment is now established globally, attracting annual interest from around the world.

Ecospecifier.com.au puts a wealth of eco-friendly products and product information at your fingertips, connecting you with confidence to verified products.

These services support building professionals and home owner builders to work more efficiently, achieving highly rated green buildings more easily and cost effectively and supporting manufacturers to more intelligently produce ecologically sustainable and healthy products.

It is also the home of many proudly GreenTag certified products.

Consumer testimonials

“ Through being a partner with ecospecifier, the centre has been able to seek interesting ways to complement the education of future industry professionals and reach the critical mass to inspire wholesale change for a more sustainable future (through connection to GreenTag certified products). ”Delwyn Langdon, Director of the Eco Centre of Griffith University

“ Ecospecifier is a world-class tool that deserves global input and attention. No other software tool helps designers and specifiers make decisions on products in such scientifically, environmentally based protocol. I am impressed and sincerely anxious about seeing ecospecifier gain the global recognition it deserves... We need ecospecifier out here in the building industry. ”Dr Kath Williams, Fullbright Senior Specialists, Past chair, US green Building Council

User testimonials

“ Understanding supply chain capabilities in emerging sustainability markets is a complex and time consuming exercise. However, ecospecifier have paved the way and provide the only real database of products that can deliver in accordance with local and international green standards. Their service is invaluable. ”Christopher Doyle, Head of Sustainability and Health & Safety, CEMEA, Bovis Lend Lease

“ As a design firm, we want to spend maximum time on design. Therefore, ecospecifier is our first and last stop in specifying materials, as the research is done for us already. ”Gerard Reinmuth, Director, Terroir Ptd Ltd (Australian Architects and ecospecifier uses)

Manufacturer testimonials

“ As a manufacturer of concrete products to the built environment industry I am most impressed by the Green Product listings which will provide a robust, qualified eco-profiling methodology to verify our green building materials, fit-out our products and technologies and make this information accessible to the construction industry. ”Deon van Vuuren, Inca Concrete Products, South Africa

Accreditations, memberships and awards• Finalist 2011 6th International

Green Awards (TBA London Nov 2011)

• QLD Premier’s Export Award Winner 2010

• Australian National Export Awards Finalist 2010

• Environment Day Awards 2007

• Banksia Environmental Awards Finalist 2005

• YBE 2004 National Award

• National HIA Green-Smart Award - GreenSmart Professional of the year 2004

Ecospecifier are GreenTag product advisors and marketing partners. Printed on FSC Certified paper using elemental chlorine free (ECF) pulps.

Your mark of eco product confidence to select green products you can trust.