ASummer Internship Project Report

On

“GROWTH OF CAR WHEEL ALIGNMENT EQUIPMENT

AT JUNAGADH DISTRICT”

For

“KND EQUIPMENT PVT. LTD.”

SUBMITTED TO

Atmiya Institute of Technology & Science College – Rajkot

In Partial Fulfillment of the

Requirement of the Award for the Degree of

MASTER OF BUSINESS ADMINISTRATION

UNDER

Gujarat Technological University

Faculty Guide

Mr. Hiren Harsora

(Assistant Professor)

Company Guide

Ms. Khushbu Jinjuwadia

Branch Manager

SUBMITTED BY

NISHA SOLANKI

Enrollment No. – 177030592106

M.B.A. Semester-III

Atmiya Institute of Technology & Science

MBA Programme

Affiliated to Gujarat Technological University – Ahmedabad

July-2018

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2

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TABLE OF CONTENTS

Sr. No. Particulars Page No.PrefaceAcknowledgementDeclarationExecutive Summary

1.0 PART-1 : GENERAL INFORMATION1.1 About the Industry / History & Evaluation1.2 World Market1.3 Indian Market1.4 Growth of the Industry2.0 PART-II : ORGANIZATION INFORMATION2.1 About Organisation2.2 Introduction of Functional Department

Finance

Marketing

HR

Production2.3 Organization Structure3.0 PART-III : PRIMARY STUDY3.1 Introduction to the Study3.2 Literature Review3.3 Background of the Study3.4 Problem Statement3.5 Research Objective4.0 RESEARCH METHODOLOGY4.1 Research Design4.2 Source’s of Data4.3 Data Collection Method4.4 Population4.5 Sampling Method4.6 Sampling Frame4.7 Data Analysis & Interpretation5.0 Results and Finding5.1 Conclusion5.2 Limitation of the Study6.0 References / Bibliography (APA Style)

Annexure

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PREFACE

In the present fast moving globalize economy only theoretical knowledge is

not sufficient for an individual to perform efficiently to bridge the gap between theory

and practical.

The student’s are required to undergo 36 day’s training in any organization in

subjects like Marketing, Finance, Human Resource or information technology.

Summer internship program is a prelude to the final placement’s that the

students will be getting. It is during these 36 days of exposure to the industry that the

students can make a mark of hard-work, sincerity. Knowledge and ethics on the host

organization.

Summer internship program would also be a great learning experience since it

enabler’s the students to apply theory to practice and observe and learn the current

trends in the markets.

So, in order to have a practical exposure. I have been placed in “KND

equipment Pvt. Ltd.” company for my summer internship program as my

specialization in marketing and this company especially Junagadh division deals with

sales & distribution.

I Nisha Solanki a student of second year M.B.A. Atmiya Institute of

Technology & Science Rajkot did my project work in “KND equipment Pvt. Ltd.”

on the topic “Growth of Car Wheel alignment equipment in Junagadh district.”

Nisha Solanki

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ACKNOWLEDGEMENTS

I express my sense of profound gratitude to the management of KND

equipment for giving me this opportunity to conduct a study on training and

development in their esteemed organization.

My sincere thanks to Mr. Darshan Gandhi, KND equipment for permitting

me to pursue this project.

I would like to express my gratitude to Mr. Darshan Gandhi for providing his

valuable time. Suggestion’s and support for completing my project work successfully.

I am thankful to our Principal Mr. Harish Bapat and also convey my thanks to

our faculty members for their supports.

Lastly I am indebted to the friends and well-wishers who have extended their

support to me during the project.

Nisha Solanki

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DECLARATION

I Nisha Solanki student of Master of Business Administration, At-Atmiya

Institute of Technology & Science hereby that the project report entitled “Growth of

Car Wheel Alignment equipment at Junagadh District” submitted in partial

fulfillment for the “Masters Degree in Business Administration” in the result of my

own work and is original.

I have not submitted this project to any other university or college for the

award of any other degree or diploma.

Solanki Nisha

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EXECUTIVE SUMMARY

The only aim of SIP is not to have approach that is not only the benefit for the

student’s but also the company should be benefited.

The value addition done by me was the survey conducted by me. The survey

carried out was for KND equipment Pvt. Ltd.

To conducted a survey this was carried out to know the “Growth of

Automotive Machine in Junagadh District.” This survey includes things like no. of

garage in district. No. of users of machine.

We carried a survey of 100 people by formulating questionnaire which is

attached at the end.

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PART-I

CHAPTER-1

INDUSTRY INFORMATION

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1.1 ABOUT THE INDUSTRY

Rapid Development of world the every industry will developed faster.

In same time automobile industry will be develop because of the development

of automobile industry in the world.

One other segment will be introduced that is “Automotive Support Service

Industry” Or “Garage Industry”.

That Industry Involves

Part’s of Vehicles

Maintenance of Vehicles

Repair and change in Parts of the Vehicles

All those thing will introduce new area for the work and employment.

The automobile industry with integrated industry service throughout the entire

life cycle of the vehicles.

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1.2 WORLD MARKET

Preference of the market will be change day by day in same time garage

equipment market is change in global level.

The future of the automotive garage equipment market is bright that is

forecast.

It is necessary to make upgradation of existing garage to create significant

opportunities in the global market.

In the world market the wheel and the service equipment segment in the

equipment category is expected to show consistency in growth over the period.

This segment dominated the global market in terms of value during 2012-2016

and is likely to continue on this track in coming year.

Specially related to this Research Topic

Wheel alignment sub segment in the wheel and tire service equipment

segment is expected to largely contribute to the growth of the parent segment and the

market.

The wheel alignment sub category is expected to grow at a high pace to reflect

a global market.

It is globally estimated that this sub segment will reach to value a little under

US$ 2 Billion by the end of the assessment year.

The wheel balancer sub segment in this category is poised to be the second

largest in term of the values.

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Wheel alignment and wheel balancer segment have a lion’s share in the wheel

and tire equipment category in the world market.

This segment is highly attractive to invest in this segment in the up-coming

year’s.

In terms of region the global automotive garage equipment market has been

segmented into.

North America

Europe

Asia

Middle East & Africa

Latin America

The automotive garage equipment market in Asia specific to expand to reach

US $ 3.9 billion by 2026.

Asia specific dominated the global automotive garage market accounting for

more than half the market in terms of revenue in 2017.

Asia specific have 49.22% market share in garage equipment market.

(Published May-2018 Transparency Market Research).

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1.3 INDIAN MARKET

India is a worlds second largest population country because of this here the

use of vehicle very high.

Sometime its takes an event for one to realize the potential of an industry auto

serve the biennial automotive after market organized by the confederation of Indian

industry.

Indian market focuses on vehicle care, maintenance; service parts and garage

equipment.

India being one of the leading markets the size of the market estimated to be $

7 billion with 30% passenger care and 40% commercial vehicles.

Passenger Vehicle Forecast FY 2016 to FY 2021

This figure is showing growth of vehicles in upcoming year in India.

Because of the growth in vehicle it is obvious that someway garage & service

industry have been growing at sometime.

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For the manufacturing of garage equipments some of the cities are take place.

Ahmedabad

Pune

Mumbai

Chennai

Bangalore

Rajkot

Kolkata

Nashik

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1.4 GROWTH OF THE INDUSTRY

Regular upgratation & changes in automobile industry will affect the growth

of the garage industry.

It is everyone known that before the development of the machine & tools of

garage industry. The almost work repair & maintenance will be done through the

manual work.

But revolution in automobile industry also provide scope to the garage

industry for the growth & development.

India’s rapidly increasing domestic demand and proximity to key Asian

markets has made its a strong auto components sourcing hub.

In 2016-2017 the annual turnover of the auto component industry in India

crossed US $ 43 Billion. It is expected to reach US $ 115 billion in 2020-21.

- CAGR

Turnover

Source (Automotive Component Manufactures Association of India) (ACMA)

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PART-II

ORGANIZATION INFORMATION

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2.1 ABOUT ORGANIZATION

KND equipment is a notable firm engaged in making automobiles run

smoothly and perfectly with the durable range of the automobile equipment.

KND equipment is a growing company in Surendranagar Gujarat established

in the year 2016 branch is at Rajkot also.

Company is serving clients a commendable variety of automobile machine &

equipments.

Product range of the company :

3d – Wheel Balancer

Digital Wheel Balancer

Gas Analyzer

Washer Lift

Tyre Inflator

Tyre Changer

Alignment Machine

Air Compressor

KND equipment is manufacture & supplier of the equipment.

KND equipment are striving hard know the exact requirements of clients so

as to provide them with desired variety.

KND equipment is a customer focused approaches. They have won trust and

loyalty of numerous below listed clients.

Apollo

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Ashok Leyland

Ceat

Fiat

Ford

Hyundai

Maruti Suzuki

MRF

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2.2 INTRODUCTION OF FUNCTIONAL DEPARTMENT

Finance

Financial is a field that is concerned with the allocation of assets and

liabilities. Over space and time often under condition of risk or uncertainty.

Finance can also be defined as the science of money management.

Finance Department

The part of an organization that manage its money. The function of a finance

department typically include planning, organizing auditing accounting for and

controlling its companys finance’s. The finance department also usually produce the

company’s financial statements.

This company is a sole proprietorship firm because that the start of the firm

will by owner’s personal fund and bank loans.

Company is earning good profit and retaining that profit into the business for

expansion purpose.

I know that here presenting financial data but company is not providing any

kind of finance related data because that financial data is not present.

Marketing

“The activity set of institution and processes for creating communicating

delivering and exchanging offering that have value for customers clients partners and

society at large.”

By the American Marketing Association.

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Marketing Department

“A marketing department promotes your business and drives sales of its

products or service. It provides the necessary research to identify your target

customers and other audiences depending on the company’s hierarchical organization

a marketing director manager or vice president of marketing might be at the help.

This company is doing marketing on social media mostly.

Company is having some people who are working for the marketing of the

product.

Make promotion of the product they providing schemes to the client’s.

Human Resource

The process of hiring and developing employees so that they become more

valuable to the organization.

Human resource’s management includes conducting job analysis, planning,

personnel needs, recruiting the right people for the job orienting and training

managing wage’s and salaries providing benefit’s and incentive’s evaluating

performance resolving disputes and communicating with all employees at all level’s.

This company is recently started their work and have minimum no. of

employee. Because of that company is not maintaining human resource management

department.

But they are providing some of the facility to their employee.

Like,

Commission

Bonus

Holiday etc.

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Production :

The manufacturing unit of the company is situated in Surendranagar.

Companies have specialization lies in designing and developing various sizes.

designs, materials and shape of equipment’s that can aid garage and vehicles owner’s.

Company makes use high quality metals, plastics and other raw material to

manufacture garage equipment’s better from the competitor’s.

Company have expert team of engineer who are work for manufacturing of the

machine & equipment.

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2.3 ORGANIZATION STRUCTURE

An organizational structure defines how activities such as task allocation, co-

ordination and supervision are directed toward the achievement of organizational.

Organizational structure is a system used to define a hierarchy within an

organization it identifies each job its function and where it reports to within the

organization.

KND equipment is sole proprietorship firm because of this company have

centralized organization structure.

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PART-III

PRIMARY STUDY

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3.1 INTRODUCTION TO THE STUDY

In this report company want to study the growth of the automotive service

equipment.

Company main focus on the machine like tyre changer, wheel balancer and

alignment machine.

From the study company want to get idea about the future scope in area,

pricing strategy improvement in product, customer requirement and needs.

From this study company is get idea about the factor’s which are affecting the

customer purchase decision.

This study is doing the identify the mentions all the factors which is affect the

company’s image, sales, profit etc.

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3.2 LITERATURE REVIEW

3.2.1.

(i) Dieter Becker

(Managing Partner and Global Head Automotive)

(ii) Yezdi Nagporewalla

(National Head Automotive KMPG India) (2018)

They both person was conclude that.

Indias automobile industry is polsed at the start of an exciting phase of growth.

Not all of which may derive from manufacturing conventional fuel – based – vehicles.

Various possibilities ranging from developing vehicles based on alternate fuels to

collaborating with sometime rivals have the potential to open fresh avenues for

growth.

In order to capitalize on the emerging scenarios in the future. The following

are a key action point for the each of the industrys key stoke holders.

Policy Maker’s

India has no duty benefits for even hybrid cars. Which need to be imported

due to low volumes if India’s automobile industry wants to play a role in the global

arena for alternative fuel based vehicles. Such limiting measures need to be examines

and an appropriate design of the frame work needs to be enacted immediately.

Industry Participants

The market for greener vehicles opens up a whole new world of possibilities

for Indian companies even outside the automobile sector to make a global forey.

A greater focus on exports opportunities could tap into a worldwide market

hungry for green technology. Which India can provides cost-effectively and to global

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green vehicle manufactures should be examined to see how mass market penetration

can be enhances.

3.2.2 Mr. Ravi B. M. (September-2016) (Managing Director)

Madhur Garage Equipments conclude that

“I personally believe that this is a cycle and quality will be the focus in the

coming years. My prediction is that by 2020 quality consciousness will sweep the

market as the customer is getting smarter and he will go only where there is quality

service backed by quality equipment. We already see this in the tyre industry vehicle

workshops will soon follow suit.

3.2.3 By R. Srivatchan - 2012

President TVS Automobile Solutions Ltd.

Conclude that

“Garage should only do necessary repairs. They should not use safety and

reliability as veils to push parts and carry out costly labor charges.

Vehicle manufactures have to come forward in terms of making electronic

catalogues & manuals accessible to all. Keeping these privy and leveraging the lack of

information availability in ensuring customer loyalty is detrimental to the free market

philosophy.

With Indian vehicle population growing and aspirations of million’s of people

driving this growth the service workshop market is all set for an explosive growth.

There is scope for everyone to benefit from it be it customer’s, labourers, workers,

executive’s government’s.

3.2.4 Research & Publication India Private Limited

Its conclude that,

As India is expected to be among top five vehicle producing countries globally

by 2020.

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The trend of auto component major’s getting into multiple automotive

segment’s to shield from market fluctuation will be witnessed more in the coming

year.

Low vehicle scrap page rate need for frequent replacement and growing used

vehicle market will drive the auto component after market.

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3.3 BACK GROWTH OF THE STUDY

To achieve the goal successfully one need to sketch a perfect road map or

adopt a strategy to attain the targets.

(1) The first and foremost thing was to have a complete knowledge about the

company product and competitors product which help me to convince and

communicate with the people.

(2) The second thing I was done that identify my prospective customer of the

product.

(3) After that the next step to do area wise mapping to locate the prospective

customer area like Keshod, Junagadh, Maliyahatina, Mangrol, Manavadar etc.

(4) After the divisions of the customer area I was used door-to-door calling to the

customer garages.

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3.4 PROBLEM STATEMENT

Automotive equipment or garage industry is introducing new product in

market day by day.

So company and I want to know about how many people in Junagadh district

used the automotive machine in their garage.

So that

“Statement problem is to know the customer needs and requirements”

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3.5 RESEARCH OBJECTIVES

(1) To know the recent user of the product.

(2) To know the future prospective customers.

(3) Identify purpose behind purchase of the machine.

(4) Identify the factor affecting customer decision.

(5) Identify the competitors pricing after sales service.

(6) To know about the need of the change in product according customer reference.

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PART-IV

RESEARCH METHODOLOGY

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4.1 RESEARCH DESIGN

A detailed outline of how an investigation will take place. A research design

will typically include how data is to be collected. What instruments will be employed

how the instrument will be used and the intended means for analyzing data collected.

- By business dictionary.

Research design as “a blue print for conducting a study with maximum control

over factors that may interfere with the validity for the findings.”

- By Burns and Grove

Research design for this study use by me is “Descriptive Research.”

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4.2 SOURCES OF DATA

Sources of data collection is two.

(1) Primary Data

(2) Secondary Data

For this study my source of data collection was primary data collection

because visited garage personally asked those questions and filled up the survey

questionnaires.

I have not taken the help of any secondary source of the data for the analysis

purpose.

Questionnaire is made with structures questionnaire.

I used open & close ended question.

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4.3 DATA COLLECTION METHOD

In the research methodology so many data collection method are their like.

Interviews

Questionnaires and survey

Observation etc.

For this study I used “Survey Method” for collecting data because in survey

method surveyor gets the opinion of the respondent’s which will help him / her to

extract result from the data. So, I used this method because it’s leads to direct contact

between the surveyor and the respondents.

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4.4 POPULATION

The population in statistics includes all members of a defined group that we

are studying or collecting information on for data driven decision.

Population is denoted “N” in statistics.

I have selected the “Customer of Junagadh District”. Who are connected or in

garage work or connected with tyre segment of the care.

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4.5 SAMPLING METHOD

Two type of sampling method is their.

(1) Random Sampling

(2) Non Random Sampling

For this study I was used non – random sampling method.

Under non-random sampling I used convenience sampling.

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4.6 SAMPLING FRAME

Sampling frame is the source material or device from which a sample is draw.

Sample Size : 100

Car garage

Service station

Big panchar shop

Other garage

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4.7 DATA ANALYSIS & INTERPRETATION

Interpretation :

67% percentage of peoples are think that alignment machine is not important

for them. and 33% percentage of peoples are think that alingment machine is

important for them.

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Interpretation :

61% percentage of peoples are prefer price less than 3 lacs and 25%

percentage of peoples are prefer price 3 lacs. and 15% percent prefere price more than

3 lack rupees.

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Which are the factor's influence your purchase decision?

Quality (16)Price (14)Company service (5)Quality &price (3)After sales service (2)Bdha j paribado (2)Machine have good companyServiceGood qualityGood serviceResults of machineGood companyPrice qualityMachine workNew use of machineMachine capacityMachine qualityPart of machineKoi pn parobal nhiQuality &serviceEk pn nyQuality &PriceEk pn NYQuality &company service

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Interpretation :

53% percent peoples are used machine for purpose of customer satisfaction

and 23% percent peoples are used machine for the purpose of increase income. 18%

percent peoples are used machine for time saving. 6% percent peoples are used

machine for cost saving.

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Interpretation :

41% percent people expect guerantee and wanrranty period more than 3 year.

38% percent people expect guerantee and warranty period more than 2 year. and

remain 21% percent people except guerantee and warranty period than 3 year.

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Interpretation :

93% percentage peoples wants to take training for the use of this machine and

7% percent peoples not want to take training for the use of this machine.

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Interpretation :

56% percent peples are getting to information from sales persons, 23% pecent

peoples are getting to information from T.V. and News Paper, 21% percent peoples

are getting to information from friend's / Relative's.

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If you have machine than what you want to change in Machine

Machine nthi (32)No change (9)Not have machine (2)Not use machine (2)Machine nthi (2)Not have machineMachine nathiL e d computerMachine ni ring ma change krvoNo machineGood quality of workProper scaling of motorsSrering crossStaring na vayring ma ferafar krvaLed computerStering shidhu hovu JoyeHal MA koi pn machine nthiMonitor led hovu JoyeHal ma nthi

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PART-V

FINDING

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5.1 CONCLUSION

From the above data it is show that majority of the people are not using

alignment machine.

61% percent people are prefer priceless than 3 lacs rupees. So company need

to reduce the price.

Majority of the people are focusing on quality and price of the machine. So

company need to give a good quality of machine.

Majority of the people wants more guarantee and warranty period. So

company need to give more guarantee and warranty time.

Almost 93% percent people wants to take a training for the use of machine. If

it's possible then company provide them training.

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5.2 LIMITATION OF THE STUDY

(1) The first I was faced problem in the beginning of the training while interact with

people for the different question or queries asked by them.

(2) This study was done in limited timing because of this the study have timing

limitation.

(3) This study was costly also because. I was met people at their work place.

(4) It is also difficult for me to convince people about that I am working for company

not for any other motive.

(5) People of the Junagadh district never have information about the machine

company.

(6) Limited departmental information is provided.

(7) Company not provide sufficient information.

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PART-VI

BIBLIOGRAPHY

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REFERENCES

www.kndequipments.com

www.gogarageequipments.com

www.google.com

Department People

Darshan Gandhi (Founder)

Khushboo Jinjuwadia

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APPENDIX

QUESTIONNAIRE

Questionnaire for a study on growth of Car Wheel alignment equipment at Junagadh

District

Q. 1 Name : __________________________________

Q.2 Shop Name : __________________________________

Q.3 Address : __________________________________

Q.4 Contact No. : __________________________________

Q.5 Do you think alignment machine is important for you?

Yes ( ) No ( )

Q.6 According to your opinion what is price of alignment machine

Less than 3 lack ( )

3 lack ( )

More than 3 lack ( )

Q.7 Which are the factors influence your purchase decision ?

__________________________________________________________

__________________________________________________________

__________________________________________________________

Q. 8 What is your main purpose for purchase of this machine.?

Time Saving ( )

Cost Saving ( )

Increase Income ( )

Customer Satisfaction ( )

Q.9 What is your expect guarantee & warranty period ?

2 year ( )

3 year ( )

More than 3 year ( )

Q. 10 Do you want to take training for use this machine ?

Yes ( ) No ( )

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Q.11 Which mode of information you refer for purchase of this machine ?

Friends/ Relative ( )

T.v. / News Paper ( )

Sales Man ( )

Q.12 If you have machine than what you want to change in Machine

______________________________________________________________

______________________________________________________________

______________________________________________________________

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