Author:

Santiago Hermes

Sustainable Community Development and STEAM Fields

Rutgers University, Camden, New Jersey

USA

Cienfuegos, Cuba2017

I was born in “La Gloria”

community.

I come from an artists family

of music.

I am a visual artist, graduated

at the National Art School in

1990.

Origins of

SANTIAGO HERMES

“Los Naranjos” Son Band

Free Strokes Project

Ave 62 #4523

between

45 and 47,

Cienfuegos,

Cuba.

“LA GLORIA” NEIGHBORHOOD

Foto de la galeríaCalle Castillo

Founded in September,

2009, to approach

the gallery to the

comunity.

Free Strokes

Art galleries are rarely

visited by publics who are not

specialized.

Problems that exist in

Cienfuegos

Use of alternative spaces (theybecame formative spaces).

Implementing inter and transdisciplinary processes.

Designing integrating actions(different ministries, micropolitics and communities).

To bring about the citizenparticipation.

WORK PREMISES

Increasing the social reception

of Visual Arts and revitalize

authoctonous cultural values of

the community to promote the

local development of “LA

GLORIA” neigborhood, through

the participative art addressed

to the cultural tourism.

GENERAL OBJECTIVE

Conceptual contents developed with more emphasis through arts:

- Social equity

- Cultural offerts as formative

spaces

- Organic learning

- Art as a social connectivity

mechanism

SOCIAL BENEFIT

Approachment to diverse publics

(different levels of instruction and /or

education).

Transformation and usage of public

space as a benefit of the community.

SOCIALBENEFIT

SOCIALBENEFIT

Paulo Freire, International Events of Popular Education.

SOCIALBENEFIT

Validation of a theoretical plataform on the Cienfueguero discriminatory phenomena that

conceptualize the social community labor.

SOCIAL BENEFIT

Favoring the women,

vulnerable young and

handicapped people in the

creation of jobs for the

PROJECT SUSTAINABILITY.

SOCIALBENEFITElderly People Care

SOCIAL BENEFIT

It favors PLURAL PRODUCTIONS

ENVIRONMENTAL BENEFIT

Pictorial interventions on the facades of the most damaged houses.

CULTURAL BENEFIT

CULTURAL ACTIVITIES

(exhibits; performances; concerts; national and international events)

IMPACT

On the culture and preservationof the environment,

on the urban regeneration,

on the encouragement of thegroups creativity implied,

on the preservation of identityand community values,

on the revitalization of ethics and civility, etc.

“Timbalaye” International Rumba

Festival, the rumbero musical gender

was declared WORLD HERITAGE by

UNESCO.

PROMOTION, SIGNALS AND

INTERVENTIONS LOCATED IN

HISTORICAL PLACES

1. Marti Square and its surroundings, foundation place

and government of the city since colonial times,

today it´s the only Urban Downtown of the XIX

century in Latin America declared World Heritage

Site.

2. The currect Fireman Station, ancient municipal

warehouse of slaves in the 1830´s.

3. In communitites of “La Gloria”, places of Afro-

descendants settlements, like Cabildos or temple

houses of Cienfuegos.

SOCIALCOMMITMENTTraining workshops to different ages groups.

SOCIAL COMMITMENTBonds are established with the University

of Cienfuegos and validation, advertising

and promotion strategies of Free Strokes

are designed from the curricular contents

of the Psicology, Sociocultural Studies and

Social Communication.

SOCIAL COMMITMENT

Creation of one of the first socioeconomic Development Zones in a vulnerable community as

a touristic destination.

SOCIAL COMMITMENTVisibility of work participating in national and international events and through the media,

with the most possible incidence on the social network.

NEW GOALS

Encouraging

the opening of

at least five art

galleries.

In addition, stimulate the opening of:

1. Craftwork house.

2. “La Gloria” fashion house.

3. Santeria customes and items.

4. Ornamental and medicine plants house.

5. Sewing, knitting and embroidering workshop.

6. Musician handicapped club.

7. Hairdressing services.

8. Laundry and ironing services.

9. Library with digital service included.

10. Family support house taking care of the elderly people.

11. Community cinema (cinema-debate practice).

12. Activity with people who refer to relevant personalities that have lived or contributed

to our community.

13. Fruit and peanut seller working on the times´ cries.

14. Popular housing system.

15. Artistically intervened bike-taxi services to move the client to the offered routes in

synergy with other Cienfueguero projects.

16. Offered routes in synergy with other projects like:

Father´s Houses Route

Coffee Route

Arará House

Gypsy Patio

Route of important musicians who lived or worked in the neigborhood (to make

a map of the zone and place signals with artistic plaques of the relevant

musicians´ houses.

Villuenda Park Countryside Club.

Total Direct Beneficiaries- women: 60

- young people: 15

- adults: 32

- elderly people: 32

- handicapped: 13