“Practical approach to Farm Level Traceability for

Exports in Spices -Case studies on Capsicum ”

Krishnakumar Menon, Head – Sourcing Operations, Griffith Laboratories Pvt. Ltd.

3rd December, 2014.

Established in early 1900s by Enoch Ladd (E.L.) Griffith and his son, Carroll Ladd (C.L.),

Company is headquartered in Chicago, Started as a Pharmaceutical Business

Started focusing on Food in 1919 with initial focus on Meat and Bakery segments

Established its first overseas factory in Toronto in 1920

The second overseas factory was established in Mexico City in 1950

From 70sto 90s: Introduced several innovative products for the Food Industry

Also expanded to Europe, Asia and Central America in this period

Griffith India established in 2005

Employee strength 2500

Remains a Privately held company with strong family values

Griffith Laboratories – An Introduction

3

USA - Illinois (4)

USA - Georgia

Canada - Toronto

Mexico (3)

Brazil Colombia

Panama

Costa Rica

Ireland

United Kingdom

Belgium

France

Italy

Spain

Korea

Japan

Taiwan

China (3)

Philippines

Thailand

Singapore

India

Griffith Today

Manufacturing locations are shown in Red

Food Safety Alternatives — Additives designed to curtail microbial growth, maximize product safety

Seasonings—Blends of herbs, spices and functional ingredients that impact flavor, performance, appearance and aromatics.

Texture & Coating Solutions — Cereal- or flour-based blends with added flavors, spices, herbs and functional ingredients that enhance appearance, mouth-feel and shelf life

Sauces & Mixes —Blends of flavors, spices, herbs and functional ingredients, available in unique liquid, dry and concentrate forms

Doughs— Inventive flour and yeast-based systems with additives designed to optimize flavour, texture and performance

Functional Blends—Ingredient blends developed to optimize specific properties such as flavour, color, yield and binding capabilities.

What We Make

Who are our Customers ?

Food Service, Restaurants, Fast Food Chains and Caterers

Food Processors, Meat Processors

Food Distributors, Food Packers

Food Retailers, Supermarkets

Snack Foods Makers

Food – Safe or Unsafe ??

Contamination can be Deliberate (Food adulteration) or Accidental

Therefore, the Challenge

is to produce clean food products with sustainability , product traceability and remain within the regulatory

requirements for export.

Product Recall

• Product recall is a request to return to the manufacturer, a batch or the entire production run of the product, due to safety concerns, design defects or labeling issues.

• Recall decisions and the recall procedure has to be fast to ensure the safety of the consumer.

Traceability

• Traceability is the ability to track any food product through all stages of production , processing and distribution.

• Some often-recognized benefits of traceability include:

• Ability to determine the origin of a product, ingredient or component.

• Simplifies problem-solving in event of defective or contaminated product, ingredient or component.

• Allows issues to be more quickly identified, contained and resolved.

• Limits losses and lowers costs.

• Protects public health and safety.

• Builds trust and confidence in affected products, businesses or systems.

• Verifies that produce is locally grown.[6]

• Improves operating efficiencies for growers, packers and shippers

Traceability

• Allows issues to be more quickly identified, contained and resolved.

• Limits losses and lowers costs. • Protects public health and safety. • Builds trust and confidence in affected

products, businesses or systems. • Verifies that produce is locally grown. • Improves operating efficiencies for growers,

processors and shippers.

Backward Integration

To Meet Regulatory requirements

Meet Customer’s Quality

Sustainability Farm – To – Fork Traceability

Why Griffith ventured into Backward Integration ?

Traditional Chilly Belt

Traditional Paprika Belt

Cochin Port

Chennai Port

Program Areas

Kandakuru started in 2011

Bellary Started in 2012

Khammam started in 2013

Raichur Started in 2011

Griffiths Programme over the years

SEASON AREA( ACRES ) QUANTITY ( MT )

VILLAGES FARMERS

2011/12 175 240 6 26

2012/13 300 420 9 42

2013/14 450 550 11 57

2014/15 800 1000 14 98

How the Programme works

Griffith prepares a Package of Practices which clearly lays down what farmers need to do on enrolling for the program. This also includes an list of approved practices

Griffith deploys a team of field supervisors who constantly interact with farmers and also visit the farms on a pre-decided schedule

Regular training of field supervisors and Farmers undertaken to ensure that recommended practices are absorbed easily

Recommended Post-harvest practices to ensure hygiene and contaminant control

Maintain records and documents at all times

Reduced level of lot testing but at key points in the crop cycle to ensure that the program is fool-proof

Principles of meeting the regulation

Prepare a list of approved Pesticide and circulate among organizers and local Pesticide dealers

Following Integrated Pest Management (IPM) Practices to ensure bio-control means of Pest control are used to the greatest possible extent

Regular monitoring of the fields by Farmers & Field Supervisors to ensure early detection of Pest activity

Spray Pesticides only as a last resort. Do not use a molecule more than twice in a season. Do not spray any chemical pesticides 15 days prior to harvesting

Take random field samples from various farms and pre-test them for pesticide residue

Ensure a Fair Trade

Farmers enlistment is voluntary. All farmers are made fully aware of the required practices and conditions well in advance and in writing

Regular visits by Griffith’s team and recommendation of practices acts as a reassurance to farmers that they always have a “shoulder to lean on”

Price fixing mechanisms are clearly explained to Farmers and are quite transparent. Farmers earn more than selling normal chillies in the Markets. Buying Price is linked to published Regulated Market price which is easily accessible to all.

Calibrated and certified weighing scale and transparent weight measurement of lots ensures farmers get paid for the right quantity. (This is not so in the markets)

Physical quality assessment happens in the presence of farmers and farmers are given opportunity to rectify lots in case of problems. No further deductions on quality claims on farmers are made as is the practice prevailing in the markets.

Ensure a Fair Trade

Material picked up at or close to Farms. Farmers need to carry goods to the Markets and left to the mercy of local traders. Farmers given fair time Window to handover the produce to Griffith so that he can get the best possible price.

All govt. provided benefits are leveraged by Griffith on behalf of farmers and passed on entirely to them, free of cost.

Cold Storage is hired by Griffith and Farmers need not pay for these as they hold stocks for a small period of time.

Field Staffs with the farmers

Traceability to the farms Every Farmer given a unique Code Each Farm is identified by a code Field Supervisors Assigned to Each Farm. Pesticides applied are recorded on a day to day basis by Field Supervisor for each

Farm The Chilli packs are identified with the Farmer Code and other details. Each lot can be traced back to the farm and all key agricultural practices

Traceability Records

Traceability to the farmer by using coding Field records and daily field report

entered against the Farmer’s code

Material Packed in bags tagged with the same code

All lot analysis are against the farmer’s code

The final invoice would also bear the lot number for each lot being delivered

Date entry into the system would be also against the lot number

SYSTEM PROVIDES 100% “FARM TO FORK” TRACEABILITY

Produce from each farmer is coded

Produce from each farmer is coded

Field Staffs Spraying Register

Farmer Traceability on the software

Farmer field details

Field Operational Traceability

Traceability in Transaction

TIN No:- 28796873536 Invoice No:INV-14-15/4

Date:30-05-2014

Regd. office: Branch office:

No. 66, Jyothi Nivas College Road, TF5 3 RD FLOOR, EMPIRE SQUIRE,

5th Block, Koramangala, ROAD NO 36, JUBLIEE HILLS,

Bangalore - 560095 HYDERABAD.

INVOICE ADDRESS

To

AVT McCormick Ingredients Pvt Ltd.,

Kaipoorikkara, South Vazhakulam,

Marampilly (post), Aluva - 683 107,

Kerala.

TIN NO:32150346862

SI. Weight of Total No. of Net weight Rate Total Value

No. Bags Weight Bags (in kgs.) per (in. rupees)

(in kgs.) Kg

(A) (B) B-A=(C)

1 334 IPM Withstem Chilli

(ITEMCODE CHW01045)

Lot No:G8012-011/14-15 100 6,200.00 200 6,100.00 86.00 524,600.00

Lot No:G8012-014/14-15 150 9,225.00 300 9,075.00 86.00 780,450.00

Lot No:G8012-028/14-15 80 4,970.00 159 4,890.00 86.00 420,540.00

Lot No:G8012-029/14-15 199 12,160.00 397 11,961.00 86.00 1,028,646.00

Lot No:G8012-030/14-15 73 4,455.00 146 4,382.00 86.00 376,852.00

(SALE AGAINST H-FORM)

Total 601 37,010.00 1,202 36,408.00 3,131,088.00

(Rupees in words: Eighty Nine Lakh Forty Two Thousand Three Hundred Sixty Six Only)

for Griffith Laboratories Pvt Ltd - AP Branch

Authorised Signatory

INVOICE

Original / Duplicate / Triplicate

Griffith Laboratories Pvt Ltd

Particulars

Traceability in Chilli Processing PRODUCT CRUSHED CHILLI

LOT NO PLC/2411

CUSTOMER GRIFFITH,USA

PRODUCT CODE PC78090

NO OF BAGS 500

QTY 9072 Kg

RM LOT NO USED & QTY 10061402-11800 Kg

PLANT CRUSHING LINE

FG produced DATES SHIFT RM LOT NO FG LOT NO ISSUED INPUT QTY USED QTY FG PRODUCED QTY NO OF BAGS

BY PRODUCTS(Kg)

7/19/2014 III 10061402 PLC/2411 2050 2050 1451.2 80 581

7/21/2014 III 2400 2400 1904.7 105 475

7/22/2014 II 2700 2700 2267.5 125 400

7/22/2014 III 2848 2848 2358.2 130 410

7/23/2014 I 935 935 725.6 40 190

7/23/2014 II 470 470 380.94 21 80

11403 9088.14 501 2136

PLANT METAL DETECTION

FG metal detected DATES SHIFT FG LOT NO ISSUED QTY USED QTY FG QTY NO OF BAGS

7/22/2014 II PLC/2411 3809.4 3809.4 3809.4 210

7/23/2014 II PLC/2411 5278.74 5278.74 5278.74 291

9088.14 501

THANK YOU