apa commnet digital webinar series part 2 - elevating awareness of your nonprofit
TRANSCRIPT
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Elevating Awareness of Your Nonprofit
Andrea CarlosLinkedIn
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Join Our Upcoming Webinars
Wed, 12/14: Part III - Advanced Use of LinkedIn • Nonprofit branding, recruitment of volunteers/board
members/employees, building fundraising relationships
Past Webinar (Recording Available)Wed, 11/2: Part I – LinkedIn 101: The Basics• Personal benefits of LinkedIn: the components of a strong
profile, introduction to LinkedIn Students app
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What is this webinar about?
LinkedIn for Nonprofits✓ LinkedIn basics for nonprofit professionals
✓ Best practices for nonprofits✓ Tools and resources
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Elevate awareness of your nonprofit
✓ Complete your organization’s Company Page
✓ Get followers involved✓ Post status updates
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Does your organization have a Company Page?
Quick Poll
Yes – it’s great! No I don’t know
Yes – but it could use a little work
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Create a Company Page toshowcase your work
Home
✓ Create or claim your nonprofit’s Company Page
✓ Add an image, logo, and short description
✓ Encourage board members
& supporters to follow you
✓ Post updates to communicate with your supporters
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How frequently does your organization post company
updates?
Quick Poll
DailyNever posted an update
Twice a weekOnce a month
Once a week
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Consider this: Engage & grow your follower base by regularly sharing company updates
Only 2% of employees regularly share but are responsible for 20% of
engagement
Make Company updates
147% avg increase in engagement by sharing a
photo in your company update
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Status updates go a long way to generate awareness
✓ Post at peak activity times
✓ Lead with a catchy first line
✓ Reciprocate
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Questions
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Connect with Volunteers & Board Members
✓ Ask volunteers and board members to add their work with you to their LinkedIn profile
✓ Build an auto-response:When a volunteer signs up, send them an automated email asking them to include their involvement on their LinkedIn profile
✓ Summarize events in blog posts, and ask your volunteers to share on with their networks on LinkedIn
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Have you or someone in your organization ever published a
blog on LinkedIn?
Quick Poll
Yes – I have!No, but we’re in the process of drafting one
Yes – someone in my organization has!
No
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Thought Leadership via Blogging
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Questions
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Master LinkedIn Company Pages with
these steps Add multiple owners to your Company Page• How to: https://help.linkedin.com/app/answers/detail/a_id/4783
Make your Company Page pop• See tips and examples here:
http://blog.linkedin.com/2014/12/09/announcing-linkedins-best-of-company-pages-2014/
Post updates from your organization on LinkedIn• Steps to engage your followers: https://
smallbusiness.linkedin.com/small-business-marketing/engage-your-audience Publish a thought leadership piece
• See examples and get inspiration here: http://blog.linkedin.com/2015/01/07/linkedin-reaches-one-million-posts-opens-publishing-to-new-markets/
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Join Our Upcoming Webinars
Wed, 12/14: Part III - Advanced Use of LinkedIn • Nonprofit branding, recruitment of volunteers/board
members/employees, building fundraising relationships
Past Webinar (Recording Available)Wed, 11/2: Part I – Personal Benefits of LinkedIn• Basics of LinkedIn: the components of a strong profile, introduction to
LinkedIn Students app
![Page 17: APA CommNet Digital Webinar Series Part 2 - Elevating Awareness of Your Nonprofit](https://reader036.vdocument.in/reader036/viewer/2022062523/58a2a8441a28ab0d0a8b67b3/html5/thumbnails/17.jpg)
Recap & Look Ahead
101 201 301 Add multiple owners to
your Company Page Make your Company
Page pop Post updates from your
organization on LinkedIn
Have directors publish thought leadership pieces
Branding Recruiting: post and
search for volunteers, board members, employees
Recruiting solutions Fundraising
Fill out all components of your profile
Make personal connections to colleagues, board members, and supporters
Post updates on LinkedIn