APARTMENTS IN BLOOMINGTON

WEBSITE REDESIGN

Ali GhazinejadAsik PradhanLeah Simons

Sarah Lockwood

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INTRODUCTION Renaissance Rentals

property management company Provides services to renters

An apartment guide A resource about renting

Directs users to the main site

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CURRENT WEBSITE

apartmentsinbloomington.com/

Great ideaSimple designGets a lot of visitorsInconsistent labels, fonts& colorsLow legibility Poorly-structured content

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COMPANY’S OBJECTIVES Revamp website Add:

Blog Apartment Reviews Sublet and roommate Postings Ability to answer user questions Cost of living calculator

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USER SURVEY Demographics

Undergraduate, graduate, doctoral (ages 19-30) Findings

Over 50% found current apartment online Amenities & utilities ranked high in importance Enjoyed site purpose, posted links and content

Recommendations Change font & color scheme Brand is ‘cartoon-ish’

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TEAM OBJECTIVES Maintain high search rank Strengthen company reputation Aesthetics Increase usability Improve navigation Clear, streamlined architecture Improved site performance

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NEW INFORMATION ARCHITECTURE

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Home Page

about contact rss sitemap colc FAQs

Apartments Sublets Roommates Forum Local Resources

Restaurants Shopping Sports Nightlife Public Services Utilities EmergenciesBlog

Listings

Blog

Listings

Post A

Blog

Listings

Post A

Blog

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REDESIGN Improved

Courtesy footer navigation, contact us, apartment reviews, about us

New features & functionalities Search, Breadcrumbs, global bar RSS, AD panel, sublets, roommates, site map Blogs, reviews, comments, forum, FAQ Sort feature, pagination, posting feature Colors, fonts, logo, layout Cost of living calculator

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REDESIGN HIGH-FIDELITY PROTOTYPE

http://mypage.iu.edu/~asikprad/apartment/index.html

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IMPLEMENTATION Design Database Site workbench programming (CMS) Site programming Search implementation Quality assurance/ fix bugs Resources

Time: 8-10 weeks full-time Estimated costs (4500-6500) Programmer (php, mysql, jquery, html, css, 1

+years experience)

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SITE MAINTENANCE Assign personnel Content Update

Links Blogs Advertising

Monitor site content Moderate user-generated content Broken links Typos

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QUESTIONS & ANSWERS

Company Website: http://apartmentsinbloomington.com/

Electronic Prototype: http://mypage.iu.edu/~asikprad/apartment/index.html

Group Site: http://code.google.com/p/s-512/

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THANK YOU FOR YOUR TIME.

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