apis matter
TRANSCRIPT
www.FrankSchwab.de
APIs matter
APIs will transform the banking industry
www.FrankSchwab.de
API = Application Programming Interface
A browser is for a person the same... ... as an API for a computer
{“headline":“API“,“description“:“Incomputer
programming,anapplicationprogramming interface(API)is asetofroutines,protocols,andtools forbuildingsoftwareapplications.AnAPIexpresses…“
}
www.FrankSchwab.de
APIs make the Internet machine readable and often they are the fundation of a successful E-Commerce buiness model
The club of API billionaires
Daily API calls:
1 billion API calls
from partners and customers increase brand, marketing and sales reach significantly –completely automated
www.FrankSchwab.de
Netflix tripled the number of API calls per day between May 2012 and December 2015. At the same time the share price increased from 10 USD to 49 USD.
Share price in USD
1049
2012 2014
x5
Number of API calls per day in billions
1.45.0
2012 2014
x3
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PayPal has a higher market cap than Deutsche Bank ...
Market cap, October 2015 [in Billion USD]
37.1
Deutsche Bank
38.8
PayPal
Deutsche Bank PayPal
Customer 25,000,000 169,000,000
APIs 0 > 25
Employees 100,000 8,000
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... main reason is the open innovation approach enabled by an open API infrastructure
Partneranddeveloper linksareequaltocustomerlink
WelldocumentedmanualfordevelopershowtousetheAPIs
www.FrankSchwab.de
Because of its API infrastructure Fidor Bank could already integrate more than 20 partner into the customer account
The open API infrastructure enables value added services in Fidor’sSMART customer account
Examples:
Precious metals– GoldmoneySocial Lending – SMAVAForeign currencies– The Currency Cloud
Fidor Bank offers more customer centric online functionalities than any other bank, real time, and at significant lower costs
www.FrankSchwab.de
By its open API infrastructure Fidor created a globally unique servicefor E-Commerce SMEs
Real time, also on the weekend: immediate debit and credit if customers have a Fidor account
Easy data transfer
Flexible data import
For developers easy and fast to integrate
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Fidor sets a new standard for API documentation and API community, globally
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An „API Business model“ engages developers – in an open innovation approach – in order to win more users and customers
ServicesIdentification of
business processes
APIsCommercial access to
business processes
DeveloperMakes use of APIs
to build Apps
AppsAccess to business processes via APIs
User / CustomerIncrease of revenues
by higher usage via Apps
www.FrankSchwab.de
A successful state of the art API implementation comprises6 core elements
APIBrowser
Shows theavailableAPIsclearly
APIDocumentation
Describesthefunctionalitydetailedandprovides examples
APIManager
InternalAPImanagement,accesstobusiness processes
AppStore
Placeoftheappsofthedevelopers
SDK
DevelopmenttoolforAPIsandtobuildApps
APICommunity
Communicationplatformforopenexchangeofdevelopers
