1

Business Plan http://tapgo.cc

Chi-sheng Jan

csjan@tapgo.cc

+886-975087624

2

Agenda

• Company Profile

• Service, Product & System

• Business & Strategy

3

Company Profile

4

About Tapgo

• Founded in April, 2012

• Based in Taipei, Taiwan

• Focused on the Integration of Online and Offline

Services in Marketing and Commerce

• Employees: 6

• Capital: USD $67,000

5

Vision & Mission

• Vision

– Providing intuitive interaction technology for people to obtain the information they need anytime, anywhere

• Mission

– Eliminating the barrier between online and offline media

– Bridging diverse media through appropriate technologies

6

CEO - Michael Wu

• Master of EE, NTU, Major in Cryptography

• Worked at: Chunghwa Telecom, Realtek, 3COM, MediaTek, Getac and HTC

• Over 10 years of experience in System Architecture Design and Integration

7

Co-Founders

• Chi-sheng Jan

• MSc in Mathematics, Northwestern University

• Experienced in Business Analysis and Statistics

• Worked at: Business Intelligence Manager at TutorABC

• Tai Yuen Chen

• Founder of 172168.com 一起喝飲料吧 Internet Beverage Ordering Platform

8

Service, Product & System

9

84% of users have

performed a mobile search after seeing an ad

Source : Google, Our Mobile Planet 2012

10

What If they don’t have to

search at all – why can’t we deliver what customers want,

when they want it ?

11

Magic Code

• Magic Code is Tapgo’s proprietary interaction technology

• Based on digital watermarking techniques, it hides information in a picture, undetectable to human eyes

• This information can be accessed by a smartphone camera with our app

QR Codes provide interactive content – At the cost of being

totally ugly

Magic Code is completely

invisible…

12

What Is Magic Code

…while providing the same rich interactive experience

13

What Is Magic Code

• Tapgo’s app provides scanning and decoding for the technologies we provide

• After scanning a Magic Code, QR Code, or receiving a sound recognition signal, we offer a full set of interaction modules that advertisers can easily choose from.

Still, the Tapgo App is only half the story…

14

Magic Code QR Code Sound Recognition

Advertisers, Media Owners

End Users

Interactive Marketing Platform

Image Recognition

Digital Content, Electronic Commerce

Tapgo’s end-to-end solution, which we call “Tapgo Interactive Marketing Platform”, provides the tools that allow advertisers and marketers to link offline users to online content and EC portals.

15

Service & Product

• Interaction Technology Solution Provider

– QR Code

– Magic Code

– Sound (high frequency) Recognition

– Image Recognition

• Tapgo Interactive Marketing Platform

– End to end campaign management and design

– Modularized interactive content

• Tapgo Scanner App

– Incentive for users to scan content

– Social Sharing

16

System Architecture - Client

• Production of Interactive Content Tapgo Interactive Marketing Platform

Generate Interaction Plan Generate QR Code

Embed Watermark on Interactive Location Define Interactive Plan

17

Business & Strategy

18

Competitors and Advantages

• Competitors: Layar, Moodstocks, Sonic Notify…and other interaction technology solutions

• What sets Tapgo apart

– We are not focused on one single technology: we believe advertisers should use whatever technology fits their current campaign

– We provide a complete set of interactions following user scanning: from a simple redirect to rich mobile landing pages

– Our platform makes deployment of these technologies fast and easy, no matter which interactive method the client uses

19

Business Model - 1

• Integration with advertising and marketing agencies

– Use of Tapgo branded app with scanning and decoding capability

– Setup scanning actions and payoffs, linking to existing digital content or Tapgo’s solution

– Embed watermarks as requested by the campaign strategy

20

Business Model - 2

• Integration with publishers

– Integrate scanning capability into publisher’s existing mobile app

– Setup scanning action and payoffs, linking to publisher’s digital content and e-commerce service

– Embed watermarks as requested by publisher campaign

21

Strategy

• Short-term

– Establish relationship with advertising, marketing agencies, and their sub-contractors

– Deployment of Tapgo branded app with scanner and decoder

– Offer full campaign planning and execution using Tapgo branded app

– Preloading of Tapgo branded app on new smartphones

22

Strategy

• Mid-term

– Engage large media and publishing groups in Taiwan; integrate magic code and other interaction technology in their publications

– Deploy watermarks and other interaction methods en masse to establish market acceptance

23

Strategy

• Long-term

– Transition from a primarily technology provider to a marketing/advertising company with expertise in interactive technology