aplicatie marketing - determinarea atracţiei comerciale
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Aplicatie Marketing - Determinarea Atracţiei ComercialeTRANSCRIPT
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MarketingAplicatiiscrisesivideo
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n prezent, un rol important l are fenomenul atraciei exercitate de centrele urbaneasupracumprtorilornerezideniali,denumitgravitaiecomercial.Aceast fordepindede factori ca:dotareacuspaii comerciale,distanacareurmeaza fi parcurs,graduldeconcentrarearelaiilordepia.
LegealuiREILLY:stabiletecdou localitiAiBatragcumprtoridintrolocalitate intermediar (T), mai mic, n raport direct proporional cu numrul locuitoriloracestor localiti i n raport invers proporional cu ptratul distanei dintre localitatea T ilocalitileAiB,respectiv:
Paginadestart
Rating1.00(1Vote)
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Pnundeseprelungeteariadeatraciecomercialacelordoulocaliti,respectiv,
punctulunde secalculeazcuformula:
Exemplu:
LocalitateaTseaflalaodistantade60kmdelocalitateaA,careare1.000.000delocuitoriside30kmdelocalitateaB,careare100.000delocuitori.
1. 1.SsedetermineatraciacomercialaexercitatadeceledoualocalitiAsiBasupralocalitiiT.
2. 2.Sasedeterminepnundeseprelungeteariadeatraciecomercialafiecreidintreceledoualocaliti.
LegeagravitaiecomercialeelaboratdeReilly:
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ValoareaobinutaratclocalitateaAexercitoatraciecomercialde2.5orimaimareasupralocalitiTdectlocalitateB.Pentruadeterminaconcretgravitaiacomercialexercitatdeceledoulocaliti,AiB,serezolvsistemuldeecuaii:
RezultatulobinutnearatcdintotalulcereriidemrfuricaremigreazdinlocalitateT,29%esteatrasdelocalitateaBi71%delocalitateaA.
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PnundeseprelungeteariadeatraciecomercialacelordoulocalitiAsiB,respectiv,
punctulunde ,sevadeterminacuajutorulrelaiei:
RezultcariadeatraciecomercialalocalitiiAsentindepnla68.37km,iaralocalitiBpnla21,63km.
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Files:
gravitatia_comerciala(/component/jdownloads/finish/3
marketing/38gravitatiacomerciala.html?Itemid=0)
20131230 137.1KB 94
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Bibliografie:
1.L.Anghel,C.Florescu,R.ZahariaMarketing,probleme,cazuri,teste
2.LD.Anghel,E.C.PetrescuBusinesstoBusinessMarketing,ediiaaIIa,revzut
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