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n prezent, un rol important l are fenomenul atraciei exercitate de centrele urbaneasupracumprtorilornerezideniali,denumitgravitaiecomercial.Aceast fordepindede factori ca:dotareacuspaii comerciale,distanacareurmeaza fi parcurs,graduldeconcentrarearelaiilordepia.

LegealuiREILLY:stabiletecdou localitiAiBatragcumprtoridintrolocalitate intermediar (T), mai mic, n raport direct proporional cu numrul locuitoriloracestor localiti i n raport invers proporional cu ptratul distanei dintre localitatea T ilocalitileAiB,respectiv:

Paginadestart

Rating1.00(1Vote)

Pnundeseprelungeteariadeatraciecomercialacelordoulocaliti,respectiv,

punctulunde secalculeazcuformula:

Exemplu:

LocalitateaTseaflalaodistantade60kmdelocalitateaA,careare1.000.000delocuitoriside30kmdelocalitateaB,careare100.000delocuitori.

1. 1.SsedetermineatraciacomercialaexercitatadeceledoualocalitiAsiBasupralocalitiiT.

2. 2.Sasedeterminepnundeseprelungeteariadeatraciecomercialafiecreidintreceledoualocaliti.

LegeagravitaiecomercialeelaboratdeReilly:

ValoareaobinutaratclocalitateaAexercitoatraciecomercialde2.5orimaimareasupralocalitiTdectlocalitateB.Pentruadeterminaconcretgravitaiacomercialexercitatdeceledoulocaliti,AiB,serezolvsistemuldeecuaii:

RezultatulobinutnearatcdintotalulcereriidemrfuricaremigreazdinlocalitateT,29%esteatrasdelocalitateaBi71%delocalitateaA.

PnundeseprelungeteariadeatraciecomercialacelordoulocalitiAsiB,respectiv,

punctulunde ,sevadeterminacuajutorulrelaiei:

RezultcariadeatraciecomercialalocalitiiAsentindepnla68.37km,iaralocalitiBpnla21,63km.

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Files:

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Bibliografie:

1.L.Anghel,C.Florescu,R.ZahariaMarketing,probleme,cazuri,teste

2.LD.Anghel,E.C.PetrescuBusinesstoBusinessMarketing,ediiaaIIa,revzut

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