apo and social media - #lfs goes viral
DESCRIPTION
Alpha Phi Omega Region II Regional Volunteer Conference in Hershey, PA. Discussion of personal brand, and understanding how social media can be used to support a brand and promote an organization.TRANSCRIPT
![Page 1: APO and Social Media - #LFS Goes Viral](https://reader035.vdocument.in/reader035/viewer/2022081518/5497d823ac79592f2e8b54b1/html5/thumbnails/1.jpg)
SOCIAL MEDIA AND APO - #LFS GOES VIRAL.
JACKIE VETRANO
ALPHA BETA XI SUNY GENESEO ‘13
@JACKIEVETRANO
WEB AND SOCIAL MEDIA COORDINATOR
GENESEE COMMUNITY COLLEGE
![Page 2: APO and Social Media - #LFS Goes Viral](https://reader035.vdocument.in/reader035/viewer/2022081518/5497d823ac79592f2e8b54b1/html5/thumbnails/2.jpg)
BRANDING – IT’S IMPORTANT.
What makes a brand?
Logo Colors Mission/vision Name Purpose Advertisements Unique attributes
consistency
@JACKIEVETRANO
![Page 3: APO and Social Media - #LFS Goes Viral](https://reader035.vdocument.in/reader035/viewer/2022081518/5497d823ac79592f2e8b54b1/html5/thumbnails/3.jpg)
ACTUALLY, IT’S MORE THAN THAT.
Branding is built by the things you can see.
Branding is supported by the association your customer makes with your brand.
consistency.
@JACKIEVETRANO
![Page 4: APO and Social Media - #LFS Goes Viral](https://reader035.vdocument.in/reader035/viewer/2022081518/5497d823ac79592f2e8b54b1/html5/thumbnails/4.jpg)
WHY IS CONSISTENCY SO IMPORTANT?
Strengthen your brand with one message
Eliminate the clutter and confusion
Increase brand recognition
Fast food: red and gold “swoosh” Snap, Crackle, Pop!
@JACKIEVETRANO
![Page 5: APO and Social Media - #LFS Goes Viral](https://reader035.vdocument.in/reader035/viewer/2022081518/5497d823ac79592f2e8b54b1/html5/thumbnails/5.jpg)
BUT JACKIE, WE’RE NOT A BUSINESS.
Everything has a brand (your chapter, section, region...)
Everyone has a brand (YOU.)
Social Media is a piece of it.
@JACKIEVETRANO
![Page 6: APO and Social Media - #LFS Goes Viral](https://reader035.vdocument.in/reader035/viewer/2022081518/5497d823ac79592f2e8b54b1/html5/thumbnails/6.jpg)
YOUR PERSONAL BRAND
THE POWER OF SOCIAL MEDIA
@JACKIEVETRANO
![Page 7: APO and Social Media - #LFS Goes Viral](https://reader035.vdocument.in/reader035/viewer/2022081518/5497d823ac79592f2e8b54b1/html5/thumbnails/7.jpg)
DO:
Pick a name, stick with it.
Be you
Tell people about it
Google yourself (Google, News, Image)
First Name, Last Name, Current City First Name, Last Name, College First Name, Last Name, Past Cities First Name, Last Name, murder
@JACKIEVETRANO
![Page 8: APO and Social Media - #LFS Goes Viral](https://reader035.vdocument.in/reader035/viewer/2022081518/5497d823ac79592f2e8b54b1/html5/thumbnails/8.jpg)
BE CAREFUL:
Facebook status rants
Images
Posts by your friends
Hootsuite, TweetDeck, etc.
@JACKIEVETRANO
![Page 9: APO and Social Media - #LFS Goes Viral](https://reader035.vdocument.in/reader035/viewer/2022081518/5497d823ac79592f2e8b54b1/html5/thumbnails/9.jpg)
SOCIAL MEDIA REACH.
you
1st circle
2nd circle
3rd circle
@JACKIEVETRANO
![Page 10: APO and Social Media - #LFS Goes Viral](https://reader035.vdocument.in/reader035/viewer/2022081518/5497d823ac79592f2e8b54b1/html5/thumbnails/10.jpg)
YOUR CHAPTER, SECTION, & REGION
THE POWER OF SOCIAL MEDIA
@JACKIEVETRANO
![Page 11: APO and Social Media - #LFS Goes Viral](https://reader035.vdocument.in/reader035/viewer/2022081518/5497d823ac79592f2e8b54b1/html5/thumbnails/11.jpg)
QUALITY OVER QUANTITY.
“I’m so much more willing to pledge Alpha Phi Omega because they have three social media channels, and [other organization] only has one.”
-- No one says this.
@JACKIEVETRANO
![Page 12: APO and Social Media - #LFS Goes Viral](https://reader035.vdocument.in/reader035/viewer/2022081518/5497d823ac79592f2e8b54b1/html5/thumbnails/12.jpg)
EXPECTATIONS OF SOCIAL MEDIA.
Fast response times
Social media doesn’t take off Photos, Videos, and other relevant
content
Important information (contact, location, etc.)
@JACKIEVETRANO
![Page 13: APO and Social Media - #LFS Goes Viral](https://reader035.vdocument.in/reader035/viewer/2022081518/5497d823ac79592f2e8b54b1/html5/thumbnails/13.jpg)
SOCIAL MEDIA AS A PROMOTIONAL TOOL Easy, consistent names to remember
@APO_Geneseo @BU_APO @APhiOZK APO at Clarkson Alpha Phi Omega, Fredonia
Find your place
Facebook – photos, statuses, video Twitter – 140 characters, photos, links YouTube – Videos Pinterest – Images, links LinkedIn – professional networking, statues, images, video,
links@JACKIEVETRANO
![Page 14: APO and Social Media - #LFS Goes Viral](https://reader035.vdocument.in/reader035/viewer/2022081518/5497d823ac79592f2e8b54b1/html5/thumbnails/14.jpg)
CONSISTENCY IS KEY
Logo
Colors
Font
Language
Resources:
apo.org/Support/DownloadFile/15 www.apor2.org/about/resources
@JACKIEVETRANO
![Page 15: APO and Social Media - #LFS Goes Viral](https://reader035.vdocument.in/reader035/viewer/2022081518/5497d823ac79592f2e8b54b1/html5/thumbnails/15.jpg)
SOCIAL MEDIA AS A PROMOTIONAL TOOL
Shout it from the rooftops – put it on everything
Rush Poster? Announcements? Your email signature?
Humans don’t like to read
Remember the expectations of social media
@JACKIEVETRANO
![Page 16: APO and Social Media - #LFS Goes Viral](https://reader035.vdocument.in/reader035/viewer/2022081518/5497d823ac79592f2e8b54b1/html5/thumbnails/16.jpg)
STAYING CONNECTED
Engage alumni early, and be active!
Use smart hashtags
Easy to remember (#APOR2VC) Short (give space for comments)
Secretary/other brother doing social media
Social Media is a responsibility Connect with your region, and nationally.
@JACKIEVETRANO
![Page 17: APO and Social Media - #LFS Goes Viral](https://reader035.vdocument.in/reader035/viewer/2022081518/5497d823ac79592f2e8b54b1/html5/thumbnails/17.jpg)
ALPHA ALPHA:UNIVERSITY OF ILLINOIS URBANA - CHAPAIGN
@JACKIEVETRANO
![Page 18: APO and Social Media - #LFS Goes Viral](https://reader035.vdocument.in/reader035/viewer/2022081518/5497d823ac79592f2e8b54b1/html5/thumbnails/18.jpg)
CHI: UCLA
@JACKIEVETRANO
![Page 19: APO and Social Media - #LFS Goes Viral](https://reader035.vdocument.in/reader035/viewer/2022081518/5497d823ac79592f2e8b54b1/html5/thumbnails/19.jpg)
ALPHA ZETA:UNIVERSITY OF KENTUCKY
@JACKIEVETRANO
![Page 20: APO and Social Media - #LFS Goes Viral](https://reader035.vdocument.in/reader035/viewer/2022081518/5497d823ac79592f2e8b54b1/html5/thumbnails/20.jpg)
WHAT ABOUT YOU?
@JACKIEVETRANO
![Page 21: APO and Social Media - #LFS Goes Viral](https://reader035.vdocument.in/reader035/viewer/2022081518/5497d823ac79592f2e8b54b1/html5/thumbnails/21.jpg)
QUESTIONS?Jackie [email protected]
Web and Social Media CoordinatorGenesee Community College
@JACKIEVETRANO