app cloud breakout session - dreamforce to you amsterdam
TRANSCRIPT
App Cloud Experience a new way to build apps
Jan Willem van Buuren – [email protected]
Pim de Wit – [email protected]
Customer Success Services
Customer Success Platform
Developer Success Platform
Force.com Heroku Enterprise
AppExchange
Shield
Trailhead Wave
Thunder
Success Community
Salesforce Success Services
Success Ecosystem
Apps Analytics
Community Marketing
Service Sales
Lightning
Multitenant Cloud
Complete CRM
5.5 Million apps
Customer Success Platform
Our Platform/AppCloud Has Had Huge Momentum
40 + Lightning Components on
AppExchange
3 Billion + Transactions / Day
5.5 Million + Applications
100,000 + Trailhead Badges
2,800 + AppExchange Apps
2,300,000 + Salesforce Developers
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Connected Driver
Connected Executive
Precision Media
Connected Farmer
Connected Shopper
Connected Families
Precision Services
Connected Fan
Customer Connections Continue to Evolve Customer expectations are constantly evolving
Customers Want a Connected Experience
How they interact with your employees
How they interact with your apps
How they interact with your products
Engaging UX Data at Scale
Companies Need to Deliver a Connected Experience
Single View of Customer
Siloed Experiences
The Connected Experience for Customers is Broken
Your Customer
Employee Experience
App Experience
Product Experience
The Future of App Development requires a Connected Platform
Apps Need to Connect Across Multiple Layers
Data
Network
Identity
The Power of App Cloud
Automatic Upgrades
47 Major Releases (3x /year)
Multi-tenant Infrastructure
Metadata-based Single Code Base
and Shared Infrastructure
Open & Extensible
API-First Architecture 2800+ AppExchange
Apps
Unbreakable Customizations
Integrations and customizations auto-upgraded
6BLines of
Apex Code
500MAPI Calls Per Day,
28 Versions
15MCustom
Database Tables
12MVisualforce
Pages
Salesforce App Cloud is Your Fastest Path From Idea to App
Idea
Idea
Legacy App Dev 6-12 Months
App
Build App with modern frameworks Connected Desktop
and Mobile Apps
install complex software
build app
make it mobile &
social
build & test security
buy & setup
hardware
define user access
setup reporting &
analytics
Salesforce Apps
Salesforce1 Lightning Connect: How it Works Unlock Your Back Office with an Agility Layer Deploy a two-speed architecture to help the IT go faster
Back Office
Systems of Record
Front Office
Systems of Engagement
Rapid Innovation
Mobile-first
Collaborative
Productivity Apps Engagement Apps Connected Apps
Deliver Any Type of App with Salesforce App Cloud
Productivity Apps Engagement Apps Connected Apps
Build Productivity Apps with Force.com and Lightning
HR Help Desk
Employee Intranet
Recruiting & Onboarding
Performance & Coaching
IT Help Desk / Self-Service Community
Legacy Applications Consolidation
Enterprise Knowledge
Identity Mgmt
Custom Web / Mobile Applications
Business Agility Layer (e.g. Claims, Underwriting, …)
Asset & Facilities Management
Financial Shared Services
M&A Enablement
Early Warning Management
Product Ideas & Innovation
Pre-Production Testing
Warrant Coverage Decisioning
Procurement
Vendor Management
Transportation
Logistics
Contract Management
Budget Management
Contract Management
Pricing
Billing Management
Audit Management
Connect Every Department on One Platform
Apps
HR Product Supply Chain IT Finance Ops
“Everybody in Brown-Forman touches Salesforce every day. It's a huge part of the fabric of the company.”
50+ Apps built by IT on Salesforce including Product Inspections app, “Buy the Barrel” customer app, Vendor onboarding community and a Retail Execution App, all integrated with SAP data
Personalized employee homepages with news, apps, and widgets
100% adoption across 4,000 global employees in 160 countries
Brown-Forman Creates Their Own App Revolution
-Toby Lester, VP of IT, Architecture & Innovation
Industry: Consumer Products & Retail Segment: Enterprise
Video
Leading Companies Run Apps for Every Department Human Resources
Employee Collaboration
Employee Intranet
Recruiting & Stock Plans
Recruiting
Healthy Workplace
Employee Intranet
60 HR Apps + Intranet
Employee Intranet
Operations
Asset Management
Product Lifecycle Management
Inventory Management
Field Services
Field Services
Field Inspections
Brand Auditing
Marketing & e-commerce
Website (Europe)
Franchise Websites
Website
Deliveries
Budgeting
Marketing Collaboration
Franchise Management
Event Management
Found from website recreated PMS
Mobile Commerce
Productivity Apps Engagement Apps Connected Apps
Build Engagement Apps with Heroku
Modern Customer Apps Demand a Different Recipe Flexibility and Scale are keys to success
Open Source New Frameworks
Rapid Iteration Tools New Architectures
Continuous Delivery
Instant Scalability Modern Languages
Personalized Immediate
Beautiful design
Connected
Agile and elastic platform that developers love Smarter infrastructure lets you build apps that scale
Open and extensible Modern language support and ecosystem of 150+ add-ons
Connected to Salesforce Sync customer apps with business processes
Build Engagement Apps with Heroku
"Toyota Motor Europe has a broad and complex portfolio of more than 40+ interconnected customer- facing applications. We rely on Heroku as the platform for these mission-critical apps, and it is helping us transform how we connect and engage with our customers.”
Toyota Motor Corporation’s European operations with 31 sales/marketing orgs in 56 countries
Complex trans-continental portfolio of 40+ mission critical customer portals (www.toyota.de)
Unified all 40+ customer portals onto Heroku, with roadmap to extend customer engagement
Toyota Motor Europe drives customers experience on Heroku
Pierre Masai, CIO, Toyota Motor Europe
Productivity Apps Engagement Apps Connected Apps
Build Connected Apps with Salesforce IoT
Terminal
Thousands Millions Billions connected things
Internet of
things
Network of
PCs
Network of
terminals
Are You Prepared for Business at IoT Scale?
Salesforce IoT
Connect With Everything Connect every device, sensor, website, and application to gather all relevant data
Build Smart Real-Time Logic Use data and insights to make smarter, more personalized actions at IoT scale
Engage Proactively Use the power of Salesforce to reach out to your customers & employees 1:1 wherever they are
Unlock Data Build Apps Empower Users
+ =
Demo
With Pre-Built Apps, Companies Can Go Even Faster AppExchange is the #1 Business App Marketplace
Customized for Salesforce
Trusted and Secure
Reviewed by Peers
Over 2,800 apps 3 million installs
Quick Setup with Clicks, Not Code Designed for anyone to build and deploy
Native in Salesforce Integrated directly, everything works
Build Compliance into your Apps Encrypt, monitor and audit everything
Encryption - Event Monitoring - Field Audit Trail
Salesforce Shield A new level of trust and compliance for Salesforce
Introducing
Salesforce Shield New services to help you build trusted apps fast
Encrypt Audit Monitor
Platform Encryption Field Audit Trail Event Monitoring
Salesforce Recognized as a Leader by Gartner Enterprise Application Platform and Mobile Application Development Platforms
Magic Quadrant for Mobile Application Development Platforms, Worldwide July 25, 2015
Magic Quadrant for Enterprise Application Platform as a Service, Worldwide March 24, 2015 Analysts: Yefim Natis, Massino Pezzini, Kimihiko Iijima, Anne Thomas, Rob Dunie
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Salesforce. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Apps are Critical for Customer Success CEOs see mobile tech as the most strategically important investment for their business
PwC's 18th Annual Global CEO Survey of 1322 CEOs across 77 countries in 2015
81%
19%
of CEOs rank investment in Mobile Apps as critical to the business and customer engagement
81%
Yet IT Departments Struggle to Deliver Enterprise Apps Gartner Says Demand for Enterprise Mobile Apps Will Outstrip Available Development Capacity Five to One
App Demand Apps IT Can Support
5:1 IT App Gap
Graphic created by Salesforce based on Gartner Research: Gartner Press Release, “Gartner Says Demand for Enterprise Mobile Apps Will Outstrip Available Development Capacity Five to One”, June 16, 2015
App Cloud Delivers Proven Success
Coding Productivity
52 % +
48 %
+ Decrease in IT Costs
Faster Integration
52 % +
Faster System Testing
52 % +
Faster Deployment
55 % +
%
Faster Design
55 +
Source: Salesforce Customer Relationship Survey conducted March 2015 - May 2015, by an independent third-party, Confirmit Inc., on 4,600+ customers randomly selected. Response sizes per question vary.
Faster Configuration
55 % +
Average Percentage Improvements Reported by Salesforce Customers
Thank you