app fest ahmedabad 2013: using the facebook platform to take your app to its best potential
TRANSCRIPT
Using the Facebook Platform to the best potential for your app!Plenary Session 4 - Appfest 2013 - IIM, Ahmedabad
Introduction
Why so much fuzz with 'social'?
How to leverage it?
Focus on Facebook
Why Facebook?
What’s Facebook developers platform?
How to make your content 'social'?Provide content with added value!
Goal : game launch teaser
Solution : wearedata, a website that fetches public info (tweets, mobile networks, undergrounds, cctv...etct) in real time in Paris, London, Berlin
Results: + 150 000 visits+ 3 min daily time on siteFB as 1st source of visit
Ubisoft - Watch dogs Wearedata
How to make your content 'social'?Use content related to users' own information
Intel - Museum of me
Goal: promote a smart processor
Solution: a video experience which reveals who's user is as a reflection of his FB social graph
Results:+540,000 Likes +790,000 shares onto Facebook +130,000,000 impressions on Facebook
Vizify
Goal : maintaining a controlled “resume” of users' digital self. A link that could then be shared on a business card...etc.
Solution : bringing in LinkedIn, Foursquare, Twitter, Facebook, and Instagram info to create a complete overview of who user is
Results:+200 000 users in 6 months +4min daily time on site
Microsoft IE10 - Shovel
Goal: communicate on IE10 product launch
Solution: bringing in FB graph information from the user and display it into fun graphs & stats
Results:+100 000 monthly active user+thousands of shares & social interactions
How to make your content 'social'?Let your user create some content & be their own ambassadors
Aoste - Food designs
Goal : brand exposure
Solution : user can create and customize his own meal then share it with friends (inviting them to vote for him)
Results: +10 000 monthly users some crazy creations
Incredibox - create your music
Goal: create some buz around this new company!
Solution: users can create their own music. Each character represent different sounds, including effects, beats, melodies, chorus, and voices
Results:+9 000 000 visitors in 2012+330 000 fans on FBFB as 1st source of visit
How to make your content 'social'?Focus on the 'sharing' experience
USA Today - Website
Goal: increase trafic
Solution: website redesign
Results: +Millions of monthly visits FB as 2nd source of visit
EDIT PRESENTATION NAME IN THE MASTER
EDIT PRESENTATION NAME IN THE MASTER
Pica Pica - city guide
Goal: create up to date & trendy city guides
Solution: users manage every single content
Results: yet to come...
How to make your content 'social'?Focus on the 'social proof'
Canalsat - end of the world
Goal : some buzz for a new TV Channel in dec 2012
Solution : a video experience which reveals end of the world (user FB info included in the video)
Results: +100 000 of users +30% coming from FB shares & publications
What's ahead?
Plenary Session 4 - Appfest 2013 - IIM, Ahmedabad
What's ahead of us?
Graph search will become Facebook 3d pillar (after Timeline & newsfeed )
For now, limited to a few locales…
