app indexing for google search
TRANSCRIPT
App Indexing for Google SearchAndreas Schranzhofer, Head of Mobile Engineering @ GetYourGuideBerlin DevFest 2014
We are hiring!
getyourguide.com/jobs.php
Andreas Schranzhofer, GetYourGuide 2
Overview
Who we are and what we do
App Index in Google Search
Web Part
App Part
Demo
Tips & Tricks
Conclusion
Who we areMarket, Business Model & Team
We are hiring!
getyourguide.com/jobs.php
Andreas Schranzhofer, GetYourGuide 4
GetYourGuide Offers the Largest Travel Activities Inventory Worldwide
800+
10,600+
5,300+
800+
4,000+
2,000+
Andreas Schranzhofer, GetYourGuide 5
GetYourGuide: An Efficient Marketplace for Travel Activities
Suppliers
Suppliers upload and self-manage the product inventory
GetYourGuide quality controls, optimizes & translates the content. We also add professional video & photo content.
OTAs, Tour Operators etc. drive traffic & cross-sell our products
PartnerNetwor
k
Customers
GetYourGuide
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App IndexingWeb Stuff, App Stuff
We are hiring!
getyourguide.com/jobs.php
Andreas Schranzhofer, GetYourGuide 8
What is App Indexing
Connect App Content and Web Content
Discoverability in Google
Search Result opens App
Boost App Engagement
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How does it work – App Part
In a sentence: Enable Deeplinking in your app
URL Scheme to access content
RESTFul approach
mimicking an API
one entry point (vs. intents)
Connect Webpage to App in Webconsole
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How does it work – App Part
some more requirementsmin SDK = 17
clickable in any webpage
react on clicks in Web Browsersconnect your websites to your app
first click free
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How does it work – Web Part
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How does it work – Web Part
Generate Header in every Page:
android-app://{package_id}/{scheme}/{host_path}
android-app://com.getyourguide.android/gyg/search?q=Amsterdam
Google is checking that content matches !!
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Matching Content
VS.
1
2
3
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Matching Content
Match Content by addressing
resources (RESTFul)
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more possibilities
App Indexing API (optional)
App notifies Google about linkable content
makes content available in Auto-Complete
also available for app only content
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Tips & Tricks
Content Matching
make sure content is matching
monitor Webmaster Console
resolve Issues – be active
Google Crawler
In-App Tracking
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Google Crawler
GetYour Guide
GoogleIndex
Implications:
• lots of additional traffic on your API• make sure to enable crawling by
putting the corresponding robots.txt
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In-App Traffic
Crawler In-App Traffic vs. ‘legit’ In-App Traffic
App (emulator) is triggered for every deeplink
in the index
Wow – we are really popular in Mountain View
But not among humans …
Andreas Schranzhofer, GetYourGuide 20
In-App Traffic
GetYour Guide
GoogleIndex
Solution 1:• add a parameter to the
deeplink• don’t track when this
parameter is presentandroid-app://com.getyourguide.android/gyg/search?q=Amsterdam&tracking=false
You
also
igno
re ‘l
egit’
app
inde
x
traffi
c
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In-App Traffic
GetYour Guide
GoogleIndex
Solution 2:• detect if deeplink comes from the
crawler• Build.FINGERPRINT
• empirical results show, it’s something like ‘generic’ / ‘generic_x86’
track
ing
decisio
n is
mad
e in
the
app
at
runt
ime
if FINGERPRINT
chan
ges…
.
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Conclusion
Great to bridge the Gap between App and Web
some pitfalls:
Content Matching
Your Tracking Setup
expandable to app only use-cases
Thanks for your timeStay Curious!
We are hiring!
getyourguide.com/jobs.php