google app indexing
TRANSCRIPT
Back in 1991…
The very first website
200M
400M
600M
800M
1B
1998 2006 2014201020021992
1M Web Hostnames
1B Web Hostnames
1M Apps on Play Store
“As for websites, mobile search will become a key way to discover and
engage with apps”
So many apps, but how many do we actively use?
60% are not used
5
10
15
20
25
30
35
2011 2012 2013
23
10 11 12
28
33
Apps on smartphone
Actively used apps
–VentureBeat
“Imagine a web without URLs. That’s what the mobile app world looks
like now”
Deep Linking
Emerging technology to reference contents, pages, states of the apps
Makes easy to jump from one app to an other
Create a richer mobile UX
Giants Driving Adoption
Cards AppLinks
• Announced in April 2013 • App-to-App linking • Opens apps or download them from a post
• Highest adoption rate for top apps
• Announced at F8 2014
• App-to-App linking
• Only for AppLinks-enabled apps
Giants Driving Adoption
Cards AppLinksApp Indexing
App Indexing
Acquisition Re-Engagement
Acquire new users
Increase traffic
Autocompletion
Now On Tap
Higher Ranking
Case Studies
+15% - dormant app user re-engagement
+10% - weekly sessions per active user
+22.2% - search impressions
+20% - visits coming from Google Search
2x - chance to share an article
+9.6% - restaurant page views
https://goo.gl/AgNkML
Case Studies
+11.6% - daily traffic from referrals
+4.5% - CTR for deep links over web links
+8% - app traffic
https://goo.gl/AgNkML
Indexing the app
Requirements
Google Chrome / Google Search app
Android 2.3+ (API level 9)
User must be signed in for Autocompletion benefits
Add Deep Linking Support
Add Deep Linking Support
App Indexing APIs
Publish the Deep Links
Publish the Deep Links
URI Schema
protocol package ID
scheme
host path
Associate app with web site
Associate app with web site
Google Search Console
Google Search Console
Google Search Console
Google Search Console
Google Search Console
Android Studio 2.0
Support for deep linking
Code generation
Static Analysis
Real time testing
App Indexing for iOS 9
Rely on Universal Links
Re-engage users
Ranking boost
No new user acquisition
CocoaPods repository
Integrating App Indexing in iOS 9
Support Universal Links in UIAppDelegate
Create the app-to-site association
Add a com.apple.developer.associated-domains, listing each domain associated
Create an apple-app-site-association file for each associated domain with the content your app supports and host it at the root level of your domain.
Integrating App Indexing in iOS 9
Pull App Indexing from CocoaPods
Import App Indexing
pod ‘GoogleAppIndexing'pod install
#import <GoogleAppIndexing/GoogleAppIndexing.h>
Integrating App Indexing in iOS 9
Register your app in AppDelegate
(BOOL)application:(UIApplication *)application didFinishLaunchingWithOptions:(NSDictionary *)launchOptions { [[GSDAppIndexing sharedInstance] registerApp: @"iTunes ID”]; return YES;}
SEO for App-only content
App Indexing API
Time spent on a single content
App Crawler from Googlebot
Don’t cheat!
Measure App indexing benefits
Measure App indexing benefits
Measure App indexing benefits
App Indexing for App-only content
Google App Streaming
For apps with app-only content which are not installed
Run the app remotely
Works out of the box
No iOS support… yet
Google App Streaming
Google App Streaming
Google App Streaming
Google App Streaming
Google App Streaming
Experimental version
Running on Google Play app
Streaming from Google Cloud Platform
Only for Lollipop+
Only searching with Google app
Only over WiFi
SignUp for Preview
https://developers.google.com/app-indexing/app-only
References
App Indexing on Google Developers - https://developers.google.com/app-indexing
App Indexing on Android Developers - http://developer.android.com/training/app-indexing
Rocket Guidelines for App Indexing - https://wiki.jira.rocket-internet.de/display/RELEASE/App+Indexing
Case Studies - https://developers.google.com/app-indexing/partners/case-studies
App Streaming - http://marketingland.com/google-app-streaming-web-of-apps-152449
Search Quality Guidelines - http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
Tips And Tricks
App Indexing for app-only content available soon
Include App Indexing API
Prefer http over custom schema
Index iOS content with Universal Linking
Tips And Tricks
Continue to add deep links
Coverage is important
Consider App Indexing a requirement
First Click Free experience
Use Google Search Console