apparel case studies - zther interactive
TRANSCRIPT
PROJECT OVERVIEW • Specialty branded microsite created to increase online sales
• Interactive experience utilizing video, social media, and user generated content
• Created up-sell at check out on main Guess site by including specialty collection items
• Engaging Design & Imagery used to tell Guess 30 years story and attract users
• Awarded Best in Show for Fashion – W3 Awards
Microsite: http://guess1981.com
PROJECT OVERVIEW • Fixed critical errors in UI resulting in immediate ROI
• Increased site conversions 42% above industry standard
• Created clear paths boosting online sales despite a drop in retail sales
• Focus Groups requested stores reflect website in look & feel
• Interactive Fit guide helped users to purchase despite higher price point
Site: http://truereligionbrandjeans.com
• Exclusive campaign collection with Elin Kling (Global Fashion Icon)
• Created first ever 3D web experience in fashion space
• Campaign received major press and was featured in publications such as; Marie Claire, Vogue, Cosmopolitan and more
• Interactive lookbook drove users to easy 1-click purchase and upsells at checkout
• Site connected to all Guess sites allowing for ease of use and shopping
Website: www.ekformarciano.com
PROJECT OVERVIEW
PROJECT OVERVIEW • Video allowed users to watch runway footage from Milly line
during NYFW • Created clear calls to action allowing users to purchase
directly on ecommerce site • Allowed users to hover over models and access important
product information • Video Timeline for easy navigation through all runway looks • Supported various levels of video streaming to ensure best
user experience • Built in HTML5 for Tablet and Mobile access