appendix vi - table 6 - who · appendix vi - table 6.9 anti-tobacco mass media campaigns globally...

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WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2013 Appendix VI - Table 6.9 ANTI-TOBACCO MASS MEDIA CAMPAIGNS Globally Africa The Americas South-East Asia Europe Eastern Mediterranean Western Pacific

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Page 1: Appendix VI - Table 6 - WHO · Appendix VI - Table 6.9 Anti-tobAcco mAss mediA cAmpAigns globally Africa the Americas ... outdoor billboards, Internet) to inform and educate the public

1WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2013

WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2013

Appendix VI - Table 6.9Anti-tobAcco mAss mediA cAmpAigns

globally

Africa

the Americas

south-east Asia

europe

eastern mediterranean

Western pacific

Page 2: Appendix VI - Table 6 - WHO · Appendix VI - Table 6.9 Anti-tobAcco mAss mediA cAmpAigns globally Africa the Americas ... outdoor billboards, Internet) to inform and educate the public

2 3WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2013 WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2013

* A campaign is a communication activity lasting for at least one three-week period between January 2011 and June 2012, which uses mass media (TV, radio, print, outdoor billboards, Internet) to inform and educate the public about the harms of tobacco use and second-hand smoke exposure, to increase support for tobacco control policies or laws, to encourage tobacco users to quit, and/or to challenge tobacco industry practices.

. . . Data not reported/not available.

— Data not required/not applicable.

Table 6.9.0 Anti-tobacco mass media campaigns, globally

Notes

1 Campaign not verified as no materials were provided. 2 Belgium has not implemented a nationwide mass media campaign

during the reporting period. However, the TV mass media campaign “Stop smoking, it’s possible!” using free TV air time based on a 1995 subnational law, has been implemented by the French community in Belgium (covering Wallonia and Brussels) in 2011.

3 The Government of Canada has not implemented a nationwide mass media campaign during the reporting period. However, mass media campaigns have been implemented in 10 of Canada’s subnational jurisdictions.

COUNTRY THE COUNTRY CONDUCTED AT LEAST ONE NATIONAL MASS MEDIA

CAMPAIGN*

CAMPAIGN WAS PART OF A

COMPREHENSIVE TOBACCO CONTROL

PROGRAMME

CAMPAIGN WAS PRE-TESTED WITH

THE TARGET AUDIENCE

RESEARCH ABOUT THE TARGET

AUDIENCE WAS CONDUCTED

CAMPAIGN WAS AIRED ON

TELEVISION AND/OR RADIO

CAMPAIGN USED MEDIA PLANNING

EARNED MEDIA/PUBLIC RELATIONS

WERE USED TO PROMOTE THE

CAMPAIGN

PROCESS EVALUATION

WAS EMPLOYED TO ASSESS

EFFECTIVENESS

OUTCOME EVALUATION

WAS EMPLOYED TO ASSESS

EFFECTIVENESS

Afghanistan No — — — — — — — —Albania No — — — — — — — —Algeria No — — — — — — — —Andorra No — — — — — — — —Angola No — — — — — — — —Antigua and Barbuda No — — — — — — — —Argentina No — — — — — — — —Armenia . . . . . . . . . . . . . . . . . . . . . . . . . . .Australia Yes Yes Yes Yes Yes Yes Yes Yes YesAustria No — — — — — — — —Azerbaijan No — — — — — — — —Bahamas No — — — — — — — —Bahrain1 Yes Yes Yes Yes Yes Yes Yes Yes NoBangladesh Yes . . . Yes Yes Yes Yes Yes Yes YesBarbados No — — — — — — — —Belarus Yes Yes Yes Yes Yes Yes Yes Yes YesBelgium2 No — — — — — — — —Belize No — — — — — — — —Benin Yes Yes Yes Yes No Yes Yes Yes NoBhutan Yes Yes Yes Yes Yes Yes Yes Yes YesBolivia Yes Yes No No No No No No NoBosnia and Herzegovina No — — — — — — — —Botswana . . . . . . . . . . . . . . . . . . . . . . . . . . .Brazil Yes Yes No No No Yes Yes Yes NoBrunei Darussalam No — — — — — — — —Bulgaria Yes Yes No No Yes Yes Yes Yes YesBurkina Faso No — — — — — — — —Burundi No — — — — — — — —Cambodia Yes Yes Yes Yes Yes Yes Yes Yes YesCameroon No — — — — — — — —Canada3 No — — — — — — — —Cape Verde No — — — — — — — —Central African Republic . . . . . . . . . . . . . . . . . . . . . . . . . . .

Chad No — — — — — — — —Chile Yes No No Yes Yes Yes Yes Yes YesChina Yes Yes Yes Yes Yes Yes Yes Yes YesColombia1 Yes No No Yes Yes Yes Yes Yes NoComoros . . . . . . . . . . . . . . . . . . . . . . . . . . .Congo No — — — — — — — —Cook Islands No — — — — — — — —Costa Rica Yes Yes Yes Yes Yes Yes Yes Yes . . .Côte d'Ivoire No — — — — — — — —Croatia Yes No No Yes No Yes Yes Yes NoCuba Yes Yes Yes Yes Yes Yes Yes Yes YesCyprus Yes No No No Yes Yes Yes No NoCzech Republic Yes No . . . . . . No Yes Yes . . . . . .Democratic People's Republic of Korea1 Yes . . . No Yes No Yes Yes Yes YesDemocratic Republic of the Congo No — — — — — — — —Denmark . . . . . . . . . . . . . . . . . . . . . . . . . . .Djibouti No — — — — — — — —Dominica Yes Yes No Yes Yes Yes Yes Yes YesDominican Republic No — — — — — — — —Ecuador No — — — — — — — —

EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION

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4 5WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2013 WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2013

* A campaign is a communication activity lasting for at least one three-week period between January 2011 and June 2012, which uses mass media (TV, radio, print, outdoor billboards, Internet) to inform and educate the public about the harms of tobacco use and second-hand smoke exposure, to increase support for tobacco control policies or laws, to encourage tobacco users to quit, and/or to challenge tobacco industry practices.

. . . Data not reported/not available.

— Data not required/not applicable.

Table 6.9.0 Anti-tobacco mass media campaigns, globally (continued)

Note

1 Campaign not verified as no materials were provided.

COUNTRY THE COUNTRY CONDUCTED AT LEAST ONE NATIONAL MASS MEDIA

CAMPAIGN*

CAMPAIGN WAS PART OF A

COMPREHENSIVE TOBACCO CONTROL

PROGRAMME

CAMPAIGN WAS PRE-TESTED WITH

THE TARGET AUDIENCE

RESEARCH ABOUT THE TARGET

AUDIENCE WAS CONDUCTED

CAMPAIGN WAS AIRED ON

TELEVISION AND/OR RADIO

CAMPAIGN USED MEDIA PLANNING

EARNED MEDIA/PUBLIC RELATIONS

WERE USED TO PROMOTE THE

CAMPAIGN

PROCESS EVALUATION

WAS EMPLOYED TO ASSESS

EFFECTIVENESS

OUTCOME EVALUATION

WAS EMPLOYED TO ASSESS

EFFECTIVENESS

Egypt Yes Yes Yes Yes Yes Yes Yes Yes YesEl Salvador Yes Yes Yes Yes Yes Yes Yes Yes NoEquatorial Guinea No — — — — — — — —Eritrea No — — — — — — — —Estonia No — — — — — — — —Ethiopia1 Yes Yes No No Yes Yes Yes No NoFiji Yes Yes . . . No Yes Yes . . . . . . . . .Finland Yes No No Yes No Yes No Yes YesFrance Yes No No Yes Yes Yes Yes Yes YesGabon No — — — — — — — —Gambia No — — — — — — — —Georgia Yes Yes Yes Yes Yes Yes Yes Yes NoGermany Yes Yes Yes Yes No Yes Yes Yes YesGhana1 Yes Yes Yes Yes Yes Yes Yes Yes YesGreece . . . . . . . . . . . . . . . . . . . . . . . . . . .Grenada No — — — — — — — —Guatemala No — — — — — — — —Guinea No — — — — — — — —Guinea-Bissau No — — — — — — — —Guyana . . . . . . . . . . . . . . . . . . . . . . . . . . .Haiti No — — — — — — — —Honduras Yes Yes No No Yes Yes Yes Yes NoHungary Yes Yes No Yes Yes Yes Yes Yes NoIceland Yes No No No Yes Yes No Yes NoIndia Yes Yes Yes Yes Yes Yes Yes Yes YesIndonesia No — — — — — — — —Iran (Islamic Republic of) No — — — — — — — —Iraq No — — — — — — — —Ireland . . . . . . . . . . . . . . . . . . . . . . . . . . .Israel No — — — — — — — —Italy Yes No . . . . . . Yes No . . . . . . . . .Jamaica No — — — — — — — —Japan No — — — — — — — —

Jordan No — — — — — — — —Kazakhstan No — — — — — — — —Kenya No — — — — — — — —Kiribati No — — — — — — — —Kuwait Yes Yes Yes Yes Yes Yes Yes Yes NoKyrgyzstan . . . . . . . . . . . . . . . . . . . . . . . . . . .Lao People's Democratic Republic No — — — — — — — —Latvia No — — — — — — — —Lebanon Yes Yes No No Yes Yes Yes No YesLesotho No — — — — — — — —Liberia1 Yes Yes Yes Yes Yes Yes Yes Yes YesLibya No — — — — — — — —Lithuania No — — — — — — — —Luxembourg Yes Yes Yes Yes Yes Yes Yes Yes YesMadagascar Yes Yes Yes Yes Yes Yes Yes Yes NoMalawi No — — — — — — — —Malaysia Yes Yes Yes Yes Yes Yes Yes Yes YesMaldives . . . . . . . . . . . . . . . . . . . . . . . . . . .Mali No — — — — — — — —Malta1 Yes Yes No No Yes Yes No No No

EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION

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6 7WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2013 WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2013

* A campaign is a communication activity lasting for at least one three-week period between January 2011 and June 2012, which uses mass media (TV, radio, print, outdoor billboards, Internet) to inform and educate the public about the harms of tobacco use and second-hand smoke exposure, to increase support for tobacco control policies or laws, to encourage tobacco users to quit, and/or to challenge tobacco industry practices.

. . . Data not reported/not available.

— Data not required/not applicable.

Table 6.9.0 Anti-tobacco mass media campaigns, globally (continued)

Note

1 Campaign not verified as no materials were provided.

COUNTRY THE COUNTRY CONDUCTED AT LEAST ONE NATIONAL MASS MEDIA

CAMPAIGN*

CAMPAIGN WAS PART OF A

COMPREHENSIVE TOBACCO CONTROL

PROGRAMME

CAMPAIGN WAS PRE-TESTED WITH

THE TARGET AUDIENCE

RESEARCH ABOUT THE TARGET

AUDIENCE WAS CONDUCTED

CAMPAIGN WAS AIRED ON

TELEVISION AND/OR RADIO

CAMPAIGN USED MEDIA PLANNING

EARNED MEDIA/PUBLIC RELATIONS

WERE USED TO PROMOTE THE

CAMPAIGN

PROCESS EVALUATION

WAS EMPLOYED TO ASSESS

EFFECTIVENESS

OUTCOME EVALUATION

WAS EMPLOYED TO ASSESS

EFFECTIVENESS

Marshall Islands . . . . . . . . . . . . . . . . . . . . . . . . . . .Mauritania No — — — — — — — —Mauritius Yes Yes Yes No Yes Yes Yes Yes YesMexico No — — — — — — — —Micronesia (Federated States of) No — — — — — — — —Monaco No — — — — — — — —Mongolia No — — — — — — — —Montenegro No — — — — — — — —Morocco No — — — — — — — —Mozambique No — — — — — — — —Myanmar Yes No . . . . . . Yes Yes No No NoNamibia No — — — — — — — —Nauru No — — — — — — — —Nepal1 Yes Yes No Yes Yes Yes No Yes YesNetherlands No — — — — — — — —New Zealand Yes Yes Yes Yes Yes Yes Yes Yes YesNicaragua . . . . . . . . . . . . . . . . . . . . . . . . . . .Niger . . . . . . . . . . . . . . . . . . . . . . . . . . .Nigeria No — — — — — — — —Niue No — — — — — — — —Norway Yes Yes Yes Yes Yes Yes Yes Yes YesOman No — — — — — — — —Pakistan No — — — — — — — —Palau1 Yes Yes Yes Yes Yes Yes Yes Yes NoPanama No — — — — — — — —Papua New Guinea No — — — — — — — —Paraguay No — — — — — — — —Peru No — — — — — — — —Philippines No — — — — — — — —Poland Yes Yes No Yes Yes Yes No Yes NoPortugal No — — — — — — — —Qatar No — — — — — — — —Republic of Korea Yes Yes No Yes Yes Yes Yes Yes YesRepublic of Moldova No — — — — — — — —Romania No — — — — — — — —Russian Federation Yes Yes Yes Yes Yes Yes Yes Yes YesRwanda Yes Yes No Yes Yes Yes Yes Yes NoSaint Kitts and Nevis No — — — — — — — —Saint Lucia No — — — — — — — —Saint Vincent and the Grenadines . . . . . . . . . . . . . . . . . . . . . . . . . . .Samoa Yes Yes Yes Yes Yes Yes Yes Yes YesSan Marino No — — — — — — — —Sao Tome and Principe1 Yes Yes Yes Yes Yes Yes Yes Yes NoSaudi Arabia Yes No No No No No Yes No NoSenegal No — — — — — — — —Serbia Yes Yes Yes Yes No Yes Yes Yes YesSeychelles Yes Yes No Yes Yes Yes Yes Yes YesSierra Leone No — — — — — — — —Singapore Yes Yes Yes Yes Yes Yes Yes Yes YesSlovakia No — — — — — — — —Slovenia . . . . . . . . . . . . . . . . . . . . . . . . . . .Solomon Islands No — — — — — — — —Somalia No — — — — — — — —

EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION

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8 9WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2013 WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2013

* A campaign is a communication activity lasting for at least one three-week period between January 2011 and June 2012, which uses mass media (TV, radio, print, outdoor billboards, Internet) to inform and educate the public about the harms of tobacco use and second-hand smoke exposure, to increase support for tobacco control policies or laws, to encourage tobacco users to quit, and/or to challenge tobacco industry practices.

. . . Data not reported/not available.

— Data not required/not applicable.

< Data not required/not applicable.

Table 6.9.0 Anti-tobacco mass media campaigns, globally (continued)

Notes

1 Campaign not verified as no materials were provided. 2 The Tuvalu campaign aired on radio only.

COUNTRY THE COUNTRY CONDUCTED AT LEAST ONE NATIONAL MASS MEDIA

CAMPAIGN*

CAMPAIGN WAS PART OF A

COMPREHENSIVE TOBACCO CONTROL

PROGRAMME

CAMPAIGN WAS PRE-TESTED WITH

THE TARGET AUDIENCE

RESEARCH ABOUT THE TARGET

AUDIENCE WAS CONDUCTED

CAMPAIGN WAS AIRED ON

TELEVISION AND/OR RADIO

CAMPAIGN USED MEDIA PLANNING

EARNED MEDIA/PUBLIC RELATIONS

WERE USED TO PROMOTE THE

CAMPAIGN

PROCESS EVALUATION

WAS EMPLOYED TO ASSESS

EFFECTIVENESS

OUTCOME EVALUATION

WAS EMPLOYED TO ASSESS

EFFECTIVENESS

South Africa No — — — — — — — —South Sudan . . . . . . . . . . . . . . . . . . . . . . . . . . .Spain No — — — — — — — —Sri Lanka No — — — — — — — —Sudan No — — — — — — — —Suriname Yes No No . . . Yes Yes No Yes NoSwaziland No — — — — — — — —Sweden No — — — — — — — —Switzerland Yes Yes Yes Yes Yes Yes Yes Yes YesSyrian Arab Republic Yes No Yes No Yes Yes Yes Yes NoTajikistan . . . . . . . . . . . . . . . . . . . . . . . . . . .Thailand Yes Yes No Yes Yes Yes No Yes YesThe former Yugoslav Republic of Macedonia . . . . . . . . . . . . . . . . . . . . . . . . . . .Timor-Leste No — — — — — — — —Togo No — — — — — — — —Tonga No — — — — — — — —Trinidad and Tobago No — — — — — — — —Tunisia Yes Yes Yes Yes Yes Yes Yes Yes NoTurkey Yes Yes No Yes Yes Yes Yes Yes YesTurkmenistan . . . . . . . . . . . . . . . . . . . . . . . . . . .Tuvalu1,2 Yes Yes No Yes Yes Yes Yes . . . NoUganda No — — — — — — — —Ukraine No — — — — — — — —United Arab Emirates . . . . . . . . . . . . . . . . . . . . . . . . . . .United Kingdom of Great Britain and Northern Ireland

Yes Yes Yes Yes Yes Yes Yes Yes Yes

United Republic of Tanzania . . . . . . . . . . . . . . . . . . . . . . . . . . .United States of America Yes Yes Yes Yes Yes Yes Yes Yes YesUruguay Yes Yes . . . Yes Yes Yes Yes Yes YesUzbekistan1 Yes Yes No Yes Yes Yes Yes No NoVanuatu No — — — — — — — —Venezuela (Bolivarian Republic of) No — — — — — — — —Viet Nam Yes Yes Yes Yes Yes Yes Yes Yes YesWest Bank and Gaza Strip1 < . . . . . . . . . . . . . . . . . . . . . . . . . . .

Yemen No — — — — — — — —Zambia No — — — — — — — —Zimbabwe No — — — — — — — —

EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION

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10 11WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2013 WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2013

* A campaign is a communication activity lasting for at least one three-week period between January 2011 and June 2012, which uses mass media (TV, radio, print, outdoor billboards, Internet) to inform and educate the public about the harms of tobacco use and second-hand smoke exposure, to increase support for tobacco control policies or laws, to encourage tobacco users to quit, and/or to challenge tobacco industry practices.

. . . Data not reported/not available.

— Data not required/not applicable.

Table 6.9.1 Anti-tobacco mass media campaigns in Africa

Africa

Note

1 Campaign not verified as no materials were provided.

COUNTRY THE COUNTRY CONDUCTED AT LEAST ONE NATIONAL MASS MEDIA

CAMPAIGN*

CAMPAIGN WAS PART OF A

COMPREHENSIVE TOBACCO CONTROL

PROGRAMME

CAMPAIGN WAS PRE-TESTED WITH

THE TARGET AUDIENCE

RESEARCH ABOUT THE TARGET

AUDIENCE WAS CONDUCTED

CAMPAIGN WAS AIRED ON

TELEVISION AND/OR RADIO

CAMPAIGN USED MEDIA PLANNING

EARNED MEDIA/PUBLIC RELATIONS

WERE USED TO PROMOTE THE

CAMPAIGN

PROCESS EVALUATION

WAS EMPLOYED TO ASSESS

EFFECTIVENESS

OUTCOME EVALUATION

WAS EMPLOYED TO ASSESS

EFFECTIVENESS

Algeria No — — — — — — — —Angola No — — — — — — — —Benin Yes Yes Yes Yes No Yes Yes Yes NoBotswana . . . . . . . . . . . . . . . . . . . . . . . . . . .Burkina Faso No — — — — — — — —Burundi No — — — — — — — —Cameroon No — — — — — — — —Cape Verde No — — — — — — — —Central African Republic . . . . . . . . . . . . . . . . . . . . . . . . . . .Chad No — — — — — — — —Comoros . . . . . . . . . . . . . . . . . . . . . . . . . . .Congo No — — — — — — — —Côte d'Ivoire No — — — — — — — —Democratic Republic of the Congo No — — — — — — — —Equatorial Guinea No — — — — — — — —Eritrea No — — — — — — — —Ethiopia1 Yes Yes No No Yes Yes Yes No NoGabon No — — — — — — — —Gambia No — — — — — — — —Ghana1 Yes Yes Yes Yes Yes Yes Yes Yes YesGuinea No — — — — — — — —Guinea-Bissau No — — — — — — — —Kenya No — — — — — — — —Lesotho No — — — — — — — —Liberia1 Yes Yes Yes Yes Yes Yes Yes Yes YesMadagascar Yes Yes Yes Yes Yes Yes Yes Yes NoMalawi No — — — — — — — —Mali No — — — — — — — —Mauritania No — — — — — — — —Mauritius Yes Yes Yes No Yes Yes Yes Yes YesMozambique No — — — — — — — —Namibia No — — — — — — — —Niger . . . . . . . . . . . . . . . . . . . . . . . . . . .Nigeria No — — — — — — — —Rwanda Yes Yes No Yes Yes Yes Yes Yes NoSao Tome and Principe1 Yes Yes Yes Yes Yes Yes Yes Yes NoSenegal No — — — — — — — —Seychelles Yes Yes No Yes Yes Yes Yes Yes YesSierra Leone No — — — — — — — —South Africa No — — — — — — — —Swaziland No — — — — — — — —Togo No — — — — — — — —Uganda No — — — — — — — —United Republic of Tanzania . . . . . . . . . . . . . . . . . . . . . . . . . . .Zambia No — — — — — — — —Zimbabwe No — — — — — — — —

EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION

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12 13WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2013 WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2013

* A campaign is a communication activity lasting for at least one three-week period between January 2011 and June 2012, which uses mass media (TV, radio, print, outdoor billboards, Internet) to inform and educate the public about the harms of tobacco use and second-hand smoke exposure, to increase support for tobacco control policies or laws, to encourage tobacco users to quit, and/or to challenge tobacco industry practices.

. . . Data not reported/not available.

— Data not required/not applicable.

Table 6.9.2 Anti-tobacco mass media campaigns in the Americas

The Americas

Notes

1 The Government of Canada has not implemented a nationwide mass media campaign during the reporting period. However, mass media campaigns have been implemented in 10 of Canada’s subnational jurisdictions.

2 Campaign not verified as no materials were provided.

COUNTRY THE COUNTRY CONDUCTED AT LEAST ONE NATIONAL MASS MEDIA

CAMPAIGN*

CAMPAIGN WAS PART OF A

COMPREHENSIVE TOBACCO CONTROL

PROGRAMME

CAMPAIGN WAS PRE-TESTED WITH

THE TARGET AUDIENCE

RESEARCH ABOUT THE TARGET

AUDIENCE WAS CONDUCTED

CAMPAIGN WAS AIRED ON

TELEVISION AND/OR RADIO

CAMPAIGN USED MEDIA PLANNING

EARNED MEDIA/PUBLIC RELATIONS

WERE USED TO PROMOTE THE

CAMPAIGN

PROCESS EVALUATION

WAS EMPLOYED TO ASSESS

EFFECTIVENESS

OUTCOME EVALUATION

WAS EMPLOYED TO ASSESS

EFFECTIVENESS

Antigua and Barbuda No — — — — — — — —Argentina No — — — — — — — —Bahamas No — — — — — — — —Barbados No — — — — — — — —Belize No — — — — — — — —Bolivia Yes Yes No No No No No No NoBrazil Yes Yes No No No Yes Yes Yes NoCanada1 No — — — — — — — —Chile Yes No No Yes Yes Yes Yes Yes YesColombia2 Yes No No Yes Yes Yes Yes Yes NoCosta Rica Yes Yes Yes Yes Yes Yes Yes Yes . . .Cuba Yes Yes Yes Yes Yes Yes Yes Yes YesDominica Yes Yes No Yes Yes Yes Yes Yes YesDominican Republic No — — — — — — — —Ecuador No — — — — — — — —El Salvador Yes Yes Yes Yes Yes Yes Yes Yes NoGrenada No — — — — — — — —Guatemala No — — — — — — — —Guyana . . . . . . . . . . . . . . . . . . . . . . . . . . .Haiti No — — — — — — — —Honduras Yes Yes No No Yes Yes Yes Yes NoJamaica No — — — — — — — —Mexico No — — — — — — — —Nicaragua . . . . . . . . . . . . . . . . . . . . . . . . . . .Panama No — — — — — — — —Paraguay No — — — — — — — —Peru No — — — — — — — —Saint Kitts and Nevis No — — — — — — — —Saint Lucia No — — — — — — — —Saint Vincent and the Grenadines . . . . . . . . . . . . . . . . . . . . . . . . . . .Suriname Yes No No . . . Yes Yes No Yes NoTrinidad and Tobago No — — — — — — — —United States of America Yes Yes Yes Yes Yes Yes Yes Yes YesUruguay Yes Yes . . . Yes Yes Yes Yes Yes YesVenezuela (Bolivarian Republic of) No — — — — — — — —

EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION

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14 15WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2013 WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2013

* A campaign is a communication activity lasting for at least one three-week period between January 2011 and June 2012, which uses mass media (TV, radio, print, outdoor billboards, Internet) to inform and educate the public about the harms of tobacco use and second-hand smoke exposure, to increase support for tobacco control policies or laws, to encourage tobacco users to quit, and/or to challenge tobacco industry practices.

. . . Data not reported/not available.

— Data not required/not applicable.

Table 6.9.3 Anti-tobacco mass media campaigns in south-east Asia

South-East Asia

Note

1 Campaign not verified as no materials were provided.

COUNTRY THE COUNTRY CONDUCTED AT LEAST ONE NATIONAL MASS MEDIA

CAMPAIGN*

CAMPAIGN WAS PART OF A

COMPREHENSIVE TOBACCO CONTROL

PROGRAMME

CAMPAIGN WAS PRE-TESTED WITH

THE TARGET AUDIENCE

RESEARCH ABOUT THE TARGET

AUDIENCE WAS CONDUCTED

CAMPAIGN WAS AIRED ON

TELEVISION AND/OR RADIO

CAMPAIGN USED MEDIA PLANNING

EARNED MEDIA/PUBLIC RELATIONS

WERE USED TO PROMOTE THE

CAMPAIGN

PROCESS EVALUATION

WAS EMPLOYED TO ASSESS

EFFECTIVENESS

OUTCOME EVALUATION

WAS EMPLOYED TO ASSESS

EFFECTIVENESS

Bangladesh Yes . . . Yes Yes Yes Yes Yes Yes YesBhutan Yes Yes Yes Yes Yes Yes Yes Yes YesDemocratic People's Republic of Korea1 Yes . . . No Yes No Yes Yes Yes YesIndia Yes Yes Yes Yes Yes Yes Yes Yes YesIndonesia No — — — — — — — —Maldives . . . . . . . . . . . . . . . . . . . . . . . . . . .Myanmar Yes No . . . . . . Yes Yes No No NoNepal1 Yes Yes No Yes Yes Yes No Yes YesSri Lanka No — — — — — — — —Thailand Yes Yes No Yes Yes Yes No Yes YesTimor-Leste No — — — — — — — —

EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION

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16 17WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2013 WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2013

* A campaign is a communication activity lasting for at least one three-week period between January 2011 and June 2012, which uses mass media (TV, radio, print, outdoor billboards, Internet) to inform and educate the public about the harms of tobacco use and second-hand smoke exposure, to increase support for tobacco control policies or laws, to encourage tobacco users to quit, and/or to challenge tobacco industry practices.

. . . Data not reported/not available.

— Data not required/not applicable.

Table 6.9.4 Anti-tobacco mass media campaigns in europe

Europe

Notes

1 Belgium has not implemented a nationwide mass media campaign during the reporting period. However, the TV mass media campaign “Stop smoking, it’s possible!” using free TV air time based on a 1995 subnational law, has been implemented by the French community in Belgium (covering Wallonia and Brussels) in 2011.

2 Campaign not verified as no materials were provided.

COUNTRY THE COUNTRY CONDUCTED AT LEAST ONE NATIONAL MASS MEDIA

CAMPAIGN*

CAMPAIGN WAS PART OF A

COMPREHENSIVE TOBACCO CONTROL

PROGRAMME

CAMPAIGN WAS PRE-TESTED WITH

THE TARGET AUDIENCE

RESEARCH ABOUT THE TARGET

AUDIENCE WAS CONDUCTED

CAMPAIGN WAS AIRED ON

TELEVISION AND/OR RADIO

CAMPAIGN USED MEDIA PLANNING

EARNED MEDIA/PUBLIC RELATIONS

WERE USED TO PROMOTE THE

CAMPAIGN

PROCESS EVALUATION

WAS EMPLOYED TO ASSESS

EFFECTIVENESS

OUTCOME EVALUATION

WAS EMPLOYED TO ASSESS

EFFECTIVENESS

Albania No — — — — — — — —Andorra No — — — — — — — —Armenia . . . . . . . . . . . . . . . . . . . . . . . . . . .Austria No — — — — — — — —Azerbaijan No — — — — — — — —Belarus Yes Yes Yes Yes Yes Yes Yes Yes YesBelgium1 No — — — — — — — —Bosnia and Herzegovina No — — — — — — — —Bulgaria Yes Yes No No Yes Yes Yes Yes YesCroatia Yes No No Yes No Yes Yes Yes NoCyprus Yes No No No Yes Yes Yes No NoCzech Republic Yes No . . . . . . No Yes Yes . . . . . .Denmark . . . . . . . . . . . . . . . . . . . . . . . . . . .Estonia No — — — — — — — —Finland Yes No No Yes No Yes No Yes YesFrance Yes No No Yes Yes Yes Yes Yes YesGeorgia Yes Yes Yes Yes Yes Yes Yes Yes NoGermany Yes Yes Yes Yes No Yes Yes Yes YesGreece . . . . . . . . . . . . . . . . . . . . . . . . . . .Hungary Yes Yes No Yes Yes Yes Yes Yes NoIceland Yes No No No Yes Yes No Yes NoIreland . . . . . . . . . . . . . . . . . . . . . . . . . . .Israel No — — — — — — — —Italy Yes No . . . . . . Yes No . . . . . . . . .Kazakhstan No — — — — — — — —Kyrgyzstan . . . . . . . . . . . . . . . . . . . . . . . . . . .Latvia No — — — — — — — —Lithuania No — — — — — — — —Luxembourg Yes Yes Yes Yes Yes Yes Yes Yes YesMalta2 Yes Yes No No Yes Yes No No NoMonaco No — — — — — — — —Montenegro No — — — — — — — —Netherlands No — — — — — — — —Norway Yes Yes Yes Yes Yes Yes Yes Yes YesPoland Yes Yes No Yes Yes Yes No Yes NoPortugal No — — — — — — — —Republic of Moldova No — — — — — — — —Romania No — — — — — — — —Russian Federation Yes Yes Yes Yes Yes Yes Yes Yes YesSan Marino No — — — — — — — —Serbia Yes Yes Yes Yes No Yes Yes Yes YesSlovakia No — — — — — — — —Slovenia . . . . . . . . . . . . . . . . . . . . . . . . . . .Spain No — — — — — — — —Sweden No — — — — — — — —Switzerland Yes Yes Yes Yes Yes Yes Yes Yes YesTajikistan . . . . . . . . . . . . . . . . . . . . . . . . . . .The former Yugoslav Republic of Macedonia . . . . . . . . . . . . . . . . . . . . . . . . . . .Turkey Yes Yes No Yes Yes Yes Yes Yes YesTurkmenistan . . . . . . . . . . . . . . . . . . . . . . . . . . .Ukraine No — — — — — — — —United Kingdom of Great Britain and Northern Ireland

Yes Yes Yes Yes Yes Yes Yes Yes Yes

Uzbekistan2 Yes Yes No Yes Yes Yes Yes No No

EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION

Page 10: Appendix VI - Table 6 - WHO · Appendix VI - Table 6.9 Anti-tobAcco mAss mediA cAmpAigns globally Africa the Americas ... outdoor billboards, Internet) to inform and educate the public

18 19WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2013 WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2013

* A campaign is a communication activity lasting for at least one three-week period between January 2011 and June 2012, which uses mass media (TV, radio, print, outdoor billboards, Internet) to inform and educate the public about the harms of tobacco use and second-hand smoke exposure, to increase support for tobacco control policies or laws, to encourage tobacco users to quit, and/or to challenge tobacco industry practices.

. . . Data not reported/not available.

— Data not required/not applicable.

< Refers to a territory.

Table 6.9.5 Anti-tobacco mass media campaigns in the eastern mediterranean

Eastern Mediterranean

Note

1 Campaign not verified as no materials were provided.

COUNTRY THE COUNTRY CONDUCTED AT LEAST ONE NATIONAL MASS MEDIA

CAMPAIGN*

CAMPAIGN WAS PART OF A

COMPREHENSIVE TOBACCO CONTROL

PROGRAMME

CAMPAIGN WAS PRE-TESTED WITH

THE TARGET AUDIENCE

RESEARCH ABOUT THE TARGET

AUDIENCE WAS CONDUCTED

CAMPAIGN WAS AIRED ON

TELEVISION AND/OR RADIO

CAMPAIGN USED MEDIA PLANNING

EARNED MEDIA/PUBLIC RELATIONS

WERE USED TO PROMOTE THE

CAMPAIGN

PROCESS EVALUATION

WAS EMPLOYED TO ASSESS

EFFECTIVENESS

OUTCOME EVALUATION

WAS EMPLOYED TO ASSESS

EFFECTIVENESS

Afghanistan No — — — — — — — —Bahrain1 Yes Yes Yes Yes Yes Yes Yes Yes NoDjibouti No — — — — — — — —Egypt Yes Yes Yes Yes Yes Yes Yes Yes YesIran (Islamic Republic of) No — — — — — — — —Iraq No — — — — — — — —Jordan No — — — — — — — —Kuwait Yes Yes Yes Yes Yes Yes Yes Yes NoLebanon Yes Yes No No Yes Yes Yes No YesLibya No — — — — — — — —Morocco No — — — — — — — —Oman No — — — — — — — —Pakistan No — — — — — — — —Qatar No — — — — — — — —Saudi Arabia Yes No No No No No Yes No NoSomalia No — — — — — — — —South Sudan . . . . . . . . . . . . . . . . . . . . . . . . . . .Sudan No — — — — — — — —Syrian Arab Republic Yes No Yes No Yes Yes Yes Yes NoTunisia Yes Yes Yes Yes Yes Yes Yes Yes NoUnited Arab Emirates . . . . . . . . . . . . . . . . . . . . . . . . . . .West Bank and Gaza Strip1 < . . . . . . . . . . . . . . . . . . . . . . . . . . .Yemen No — — — — — — — —

EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION

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20 21WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2013 WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2013

* A campaign is a communication activity lasting for at least one three-week period between January 2011 and June 2012, which uses mass media (TV, radio, print, outdoor billboards, Internet) to inform and educate the public about the harms of tobacco use and second-hand smoke exposure, to increase support for tobacco control policies or laws, to encourage tobacco users to quit, and/or to challenge tobacco industry practices.

. . . Data not reported/not available.

— Data not required/not applicable.

Table 6.9.6 Anti-tobacco mass media campaigns in the Western pacific

Western Pacific

Notes

1 Campaign not verified as no materials were provided.2 The Tuvalu campaign aired on radio only.

COUNTRY THE COUNTRY CONDUCTED AT LEAST ONE NATIONAL MASS MEDIA

CAMPAIGN*

CAMPAIGN WAS PART OF A

COMPREHENSIVE TOBACCO CONTROL

PROGRAMME

CAMPAIGN WAS PRE-TESTED WITH

THE TARGET AUDIENCE

RESEARCH ABOUT THE TARGET

AUDIENCE WAS CONDUCTED

CAMPAIGN WAS AIRED ON

TELEVISION AND/OR RADIO

CAMPAIGN USED MEDIA PLANNING

EARNED MEDIA/PUBLIC RELATIONS

WERE USED TO PROMOTE THE

CAMPAIGN

PROCESS EVALUATION

WAS EMPLOYED TO ASSESS

EFFECTIVENESS

OUTCOME EVALUATION

WAS EMPLOYED TO ASSESS

EFFECTIVENESS

Australia Yes Yes Yes Yes Yes Yes Yes Yes YesBrunei Darussalam No — — — — — — — —Cambodia Yes Yes Yes Yes Yes Yes Yes Yes YesChina Yes Yes Yes Yes Yes Yes Yes Yes YesCook Islands No — — — — — — — —Fiji Yes Yes . . . No Yes Yes . . . . . . . . .Japan No — — — — — — — —Kiribati No — — — — — — — —Lao People's Democratic Republic No — — — — — — — —Malaysia Yes Yes Yes Yes Yes Yes Yes Yes YesMarshall Islands . . . . . . . . . . . . . . . . . . . . . . . . . . .Micronesia (Federated States of) No — — — — — — — —Mongolia No — — — — — — — —Nauru No — — — — — — — —New Zealand Yes Yes Yes Yes Yes Yes Yes Yes YesNiue No — — — — — — — —Palau1 Yes Yes Yes Yes Yes Yes Yes Yes NoPapua New Guinea No — — — — — — — —Philippines No — — — — — — — —Republic of Korea Yes Yes No Yes Yes Yes Yes Yes YesSamoa Yes Yes Yes Yes Yes Yes Yes Yes YesSingapore Yes Yes Yes Yes Yes Yes Yes Yes YesSolomon Islands No — — — — — — — —Tonga No — — — — — — — —Tuvalu1,2 Yes Yes No Yes Yes Yes Yes . . . NoVanuatu No — — — — — — — —Viet Nam Yes Yes Yes Yes Yes Yes Yes Yes Yes

EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION