A GUIDE TO

MOBILE LOYALTY

Boost Sales & Retain

Customer Value

INTRODUCTION

• Loyalty programs are a great way ofadding value to customer visits andgiving them a reason to return in thefuture.

• To create loyal customers who alwaysuse your business over your competitorsyou need to acknowledge their loyaltyand reward them for their business.

95% of UK consumers appreciate

customer loyalty programs

LOYALTY STATISTICS

• 90% of mobile users who have joined mobile loyalty programs feel they have gained value from them

• 62% of consumers don’t believe that the brands they are most loyal to are doing enough to reward them.

• 95% of people who enrolled in a mobile loyalty program said they were likely to continue using it.

EVOLUTION OF LOYALTY

• From stamps, to cards and now with the saturation of smartphones in everyday life, comes the emergence of Mobile Loyalty Apps.

• Smartphones have opened up an incredible opportunity to replace and lighten wallets and handbags by offering a Loyalty Card that can be accessed via an App.

• As mobile technology continues to grow, retailers are increasingly looking to provide customers with a seamless shopping experience.

DEVELOPMENT of LOYALTY

SCHEMES within RETAILERS

In total, how many loyalty

cards do you own?Results from a consumer survey by SAS, all figures are percentages.95%

of consumers

own at least

one loyalty

card

TYPES OF LOYALTY

• Buy 10 get one free

The traditional punch-card is popular with independent

businesses like coffee shops, greeting card stores and beauty

salons.

• Points for purchase

Customers earn points based on how much they spend via their

App, which can be applied as credit against future purchases.

• Points for checking in

Customers can earn points every time they check in to a

business location and share their status via social media.

VALUE OF LOYALTY

It doesn’t matter what the consumer benefit is (be it money off, holidays, or a free coffee), the real prize here for the retailer is big data.

LEARN FROM LARGER

RETAILERS• Companies such as Tesco and

Waitrose need to attach purchase history to an individual, and learn as much as they can about that person to help their marketing efforts.

• Retailers use big data to turn customers into big spenders.

• Big data enables companies to create comprehensive customer profiles, precise product recommendations and one-click checkout.

RISE ABOVE THE COMPETITION

For small businesses, it can be difficult to compete with the larger brands considering that they have more resources and a higher budget for marketing.

However, a good customer-loyalty program is an easy way for small businesses to :

• Gain trust

• Show their personal side

• Hold their share in the market dominated by

big businesses.

VALUE OF LOYAL CUSTOMERS

On average, Loyal Customers will spend 10X more than

regular customers

These people here are your loyal customers. They

account for 20% of your customers

Those 20% drive

80% of your total

revenue…

…and 72% of total

visit to your

business!

NEW vs. LOYAL CUSTOMERS

NEW CUSTOMER

• Are more price conscious

• Probability of getting a sale from new customers is 5-20%

• Over 50-60% of new customers don’t come back after the first visit!

• The average conversion rate (actual sales) from promotions sent to new customers is less than 1%

• Less than 20 of daily deals customers will return and pay full price for items.

LOYAL CUSTOMER

• Have a greater lifetime value.

• Spend more over time and generate more revenue.

• The probability of making an additional sale or upselling, is 60-70%

• Loyal customers like to hear from you. 65% want stores they visit to email them with offers and discounts.

• A loyal customer will recommend you to others via word of mouth and social media.

FIVE RULES TO

LOYALTY SUCCESS

1. OFFER REAL VALUE

Offer Small Business Benefits!

Customers are often being a sold a significantly worse deal from larger companies.

•Take Tesco for example, for every pound spent earns the customer 1 point, 100 points is equal to £1 saved. That’s a rather sad 1% return.

•Now consider your local coffee shop who may offer a free coffee for every 9 purchased. If a coffee costs roughly £2.50, that’s a healthy return of 11%.

Which would you prefer?

2. DEFINE YOUR MOST LOYAL

CUSTOMERS

• Analyse your data and learn who

your most loyal customers are.

• These are the customers you want to

target and create the most incentives

for.

• Rewards to encourage repeat

business are different to rewards you

offer to encourage new business.

3. BE PERSONAL…

• Learn about your customers

spending habits. What time

they shop, what they buy and

how frequently.

• Use this information to create

personal offers tailored towards

your customers preferences.

… AND RELEVANT

• 94% of loyalty members prefer to receive

communications from their programs.

• Yet only 53% describe the communications

they receive as relevant.

- Maritz Loyalty Report

4. TIMING MATTERS

• Make sure you promote your

offers at the most appropriate

times.

• There is no point notifying

customers of a special offer

when your business is closed,

or of a time sensitive offer if they

aren’t nearby.

• Use scheduled Push

Notifications and create Geo

Fences to target your customers

at the right time.

5. MAKE IT SIMPLE,

YET SIGNIFICANT• Be clear to customers on how they

can earn points and redeem points.

• The first 4 to 6 months of any loyalty program launch are critical, so be sure to let new members collect lots of points as quickly as possible for excellent traction.

• Create QR codes that App users can scan for points upon payment at checkout.

• Enable users to earn points through in-App payments.

37% of retailers believe “retaining

customers” will be the number-one

contributor to revenue growth in the

next three years. -KPMG

LOYALTY PROGRAMS

ENCOURAGE SALES

•Nearly 60% of global consumers said that loyalty programs were available where they shopped.

•A whopping 84% of those said they were more likely to visit those retailers.

- Nielsen

BY OFFERING LOYALTY

RETAILERS CAN..

• Increase the number of repeat customers

• Increase the amount spent by repeat customers

• Drive sales

• Understand more about customers shopping habits

• Boost revenue

LOYALTY PROGRAM =

CUSTOMER RETENTION

• A 5% increase in customer retention can double your

profits.

• The average business loses 10-30% of its customers

each year.

• A Loyalty Program can help to reduce this number,

especially when thinking about the lifetime value of

each customer.

GROW YOUR BUSINESS

Something as simple as

a Mobile Loyalty

Program can literally be

the easiest way to grow

your business!

Make a positive change

to your business that

both you and your

customers will love…

INCLUDE MANY OTHER FEATURES

• FOOD ORDERING

• PRODUCT

SHOPPING

• DIRECTIONS

• GALLERY

• IN-APP FORMS

• ONE CLICK CALLING

• SOCIAL MEDIA LINKS

• VIDEO DIRECTORY

• AUDIO STREAMING

• BOOKING FORMS

• EVENT LISTINGS

• MESSAGING

• QUIZZES

• UNLIMITED HTML

PAGES

• and MORE!

OUR PRICING

• App Design & Set Up Fee: £

• Monthly hosting Fee: £

• Available on Apple AppStore and GooglePlay Store

• UNLIMITED Push Notifications

• UNLIMITED App Downloads

GET STARTED

• Contact us from 9-5PM by calling

• Tel: +44

• Or email us at time at:

• For more information visit our website at: www.