Apple Company Overview

Apple Timeline

• 1976- Apple is incorporated • 1980- Apple goes public• 1991- IBM and Apple make an alliance• 1997- The Apple Store opens!• 2000- iTunes is introduces• 2001- iPods hit the shelves• 2007- Apple goes wireless with the iPhone• 2010- iPad is released

Information courtesy of the following websites:http://ipod.about.com/od/advanceditunesuse/a/history_itunes.htm

http://applemuseum.bott.org/sections/history.htmlhttp://news.cnet.com/2009-1041-6054524.htmlhttp://www.iPhoneHistory.com/iphone-2g/

Apple’s Mission Statement

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

• Apple is committed to fulfilling unmet needs through numerous outlets:

– Designs software and hardware for schools– Introduces products that are truly unique to the technological

community, like the iPod and iPad– Stands behind their products through services such as

AppleCare, Apple Forums and others

Apple’s Alliances

In 1979 Xerox invested $1 Million in AppleIn 1991 Apple made an alliance with IBM and

developed the Power-PC and two businesses(http://applemuseum.bott.org/sections/history.html)

In 2007 Apple and AT&T introduce the iPhoneToday, Apple products are sold in stores such as

Best Buy, Target, Wal-mart, Radio Shack, etc. all over the country

Financials

• Net sales in 2010 was $65225, up $27,734 from 2008

• Net income in 2010 was $14,013, up $7894 from their 2008 net income of 6119

• There are currently 924,712 shares outstanding• 2010 current ratio: 75183/20772= 3.62• 2010 quick ratio: 56521/20772= 2.72• 2010 debt to capital ratio: 27392/

47791+27392= .364Numbers courtesy of Apple: http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9ODM5MTd8Q2hpbGRJRD0tMXxUeXBlPTM=&t=1