2012

Steve Jobs (1955-2011)Apple Computer, IncApple Computer, Inc. . is a

multinational corporation that creates consumer electronics,

computer software, and commercial servers.

Founders Steve Jobs and Steve Wozniak effectively created Apple Computer on April 1, 1976April 1, 1976

HeadquartersHeadquarters:: Apple Campus, 1 Infinite Loop, Cupertino, California, U.S.

Number of locationsNumber of locations:: 357 retail stores (2011) Area servedArea served:: Worldwide

RevenueRevenue:: US$ 108.249 billion Operating incomeOperating income:: US$ 33.790 billionProfitProfit:: US$ 25.922 billion Total assetsTotal assets:: US$ 116.371 billion

Total equity:Total equity: US$ 76.615 billion (as of 2011) EmployeesEmployees: 60,400 (2011) SubsidiariesSubsidiaries: Braeburn, Capital FileMaker Inc., Anobit

A manufacturer of personal computers, including the Apple II, Macintosh, and Power Mac lines

iMac (a CRT display & a translucent plastic body)

iMac

Apple IIMacintosh

>The beginning of the era of phenomenal success :In October 2001 - iPod

Shuffle

Ipod Classic

>The latest era of phenomenal success :iPhone, iPod Touch and now iPad

iPhone

iPad

iPod touch

Management – Job’s styleManagement – Job’s style

MICROMANAGINGMICROMANAGING - everything had to go through him from design to launch of a product.

All the decisions were made by Jobs

This design strategy – avoiding the group effort of most manufacturing companies is risky – if Jobs comes up with a bad idea then a huge amount of resources have been wasted

RESPONSIBILITYRESPONSIBILITY DRI – a directly responsible individual.

Apple’s aim was to release products exactly how Jobs envisaged them. Apple staff aren’t just responsible for creating great products that sold – they were tasked with reproducing the Steve Jobs vision accurately. Assigning responsibility is an important part of risk management but the level of responsibility at Apple is excessive

EXPERTISEEXPERTISE

Apple was set up as a top-down management style in which employees are chosen for expertise and not experience

This is a unique strategy of managing staff that allows the best possible staff to be working exclusively in their field of expertise

Jobs required each executive to make sure their area was perfect instead of concentrating on somebody else’s.

SECRECYSECRECY

Apple shrouds their business and their products in secrecy. Not only are products kept back from the public but even from other employees. It has been reported that employees are kept separate and only have access to their own areas of the Apple campus

++ If the new product doesn’t meet expectations there is a level of disappointment that overshadows the release.

- - it doesn’t allow for external testing

FEARFEAR

It’s a dangerous game using fear to motivate employees.

This is an incredibly negative management strategy that only works for Apple for one reason – it is the most desirable job in the world for design, software and hardware engineers.

BalanceCommand & control

Freedom & empathy

APPLE