Apple Watch. Available April 24Experience the keynote See all models Watch the TV ad

Apple Watch Apple Watch Edition Apple Watch Sport Apple Watch Apple Watch Edition Apple Watch SportOur most personal deviceyet.Our goal has always been to make powerful technology more accessible. Morerelevant. And ultimately, more personal. Apple Watch represents a new chapter in the relationship people have with technology. Its the most personal product weve ever made, because its the first one designed tobe worn.

An incredibly precisetimepiece.High-quality watches have long been defined by their ability to keep unfailingly accurate time, and Apple Watch is no exception. In conjunction with your iPhone, itkeeps time within 50 milliseconds of the definitive global time standard. It even lets you customize your watch face to present time in a more meaningful, personal context thats relevant to your lifeandschedule.Learn more aboutTimekeeping

Entirely new ways to stay in touch.

Apple Watch makes all the ways youre used to communicating more convenient. Andbecause it sits right on your wrist, it can add a physical dimension to alerts and notifications. For example, youll feel a gentle tap with each incoming message. AppleWatch also lets you connect with your favorite people in fun, spontaneous wayslike sending a tap, a sketch, or even yourheartbeat.Learn more about New Ways toConnectA smarter way to look at fitness.

Apple Watch gives you a complete picture of your all-day activity. The three rings of the Activity app show your daily progress and help motivate you to sit less, move more, and get some exercise. Its also an advanced sports watch, giving you real-time stats for a variety of the most popular workouts. Over time, Apple Watch learns your activity and fitness levels. Ituses that information to improve the accuracy of your measurements and suggest personalized all-day activity goals. It even provides custom reminders to encourage you to achievethem.Learn more about Health andFitness

AppleWatch +ChristyTurlingtonBurnsChristy Turlington Burns is using Apple Watch to train for the Virgin Money London Marathon.Follow her journey each weekTheres an AppleWatch foreveryone.A device you wear is vastly different from one you keep on a desk or carry in your pocket. Its more than a tool. Its a true expression of your personal taste. So we designed AppleWatch to reflect a wide range of styles and preferences. Because we want you to love wearing it as much as you love usingit.See all models

FIND YOUR STYLE IN THREE DISTINCTIVE COLLECTIONS

APPLE WATCHStainless steel or space black stainless steel cases. Sapphire crystal. Arange of stylishbands.Learn more

APPLE WATCH SPORTAnodized aluminum cases in silver or space gray. Strengthened Ion-X glass. Colorful, durablebands.Learn more

APPLE WATCH EDITION18-karat gold cases in yellow or rose. Sapphire crystal. Exquisitely crafted bands andclosures.Learn more Features are subject to change and may not be available in all regions or all languages. Requires iPhone5 or later.Apple WatchAbout Apple Watch Timekeeping New Ways to Connect Health & Fitness Design Craftsmanship Technology Built-in Apps Apple Pay App Store Apps Films GalleryExplore the collections Apple Watch Apple Watch SportApple Watch Edition