apple watch brand management
TRANSCRIPT
Submitted by
LTL Fela
PGP30086
IIM Lucknow | Brand Management
APPLE
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Product timeline
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Apple Watch •
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Global smartwatch market share
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Market share 2014: smartwatchgroup.com
Smart-watch Global market
Source: Euromonitor
Apple Watch sales
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Apple to capture timepiece market
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Source: Euromonitor
Apple vs Luxury timepiece
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Source: Euromonitor
Source: Euromonitor
Source: Euromonitor
Source: comSource 2012 - 14
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Product 4P – Product, price, place, promotion
Price 4P – product, Price, place, promotion
Place 4P – product, price, Place, promotion
Promotion 4P – product, price, place, Promotion
Segmentation
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STP
Targeting STP
Positioning STP
Thank you