application of qr code in fmcg packaging
TRANSCRIPT
QR CODE APPLICATION FOR FMCG PRODUCTSA New Dimension to Branding
WHAT ARE QR CODES ?
QR Codes or Quick Response Codes are two dimensional scannable barcodes- which connect a user from a transitory media to digital content. Precisely with the help of a camera. (Smart phones, Tablets, Laptops etc)
QR CODES ARE VERY SMART
Social
Meticulous
Articulate
Refreshing
Trend Setter
APPLICATIONS OF QR CODES
QR CODES: STATISTICS
4549 % increase in QR Code scans, from Q1 2010 to Q1 2011.
56 % of QR Code are seen on product packages.
11 out of 50 Fortune 500 companies are using them, as in 2011.
Most QR Codes are scanned in USA, after Japan
MENA : FERTILE GROUND FOR QR CODES
High mobile penetration
Growing smart phone penetration
Investments in ICT infrastructure
Concept of multiple phones in GCC
Young demographics
High tourist inflow
MENA: SMART PHONE STATISTICS
70% users- planning to upgrade.
54% non users- planning to upgrade soon.
Photography-2nd most popular activity
QR CODE ON FMCG PACKAGING
APPLICATIONS OF QR CODE FOR FMCG PACKAGING
Nutritional Information
Ingredients Product Demos/
Videos/ User Manuals
Recipes User Reviews Other Information
Tracking and Reporting
Geo graphical Data
Product Information Business Insights
ADVANTAGE
Stronger Brand
Engagement
Better Brand
Awareness
Cost Effective
Easy Data Tracking
Quick Action