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Mat-2.108 Independent Research Project in Applied Mathematics November 20, 2005 Application of Robust Portfolio Modelling to the Management of Intellectual Property Rights Helsinki University of Technology Systems Analysis Laboratory Antti Malava 64705M Department of Engineering Physics and Mathematics

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  • Mat-2.108 Independent Research Project in Applied Mathematics November 20, 2005

    Application of Robust Portfolio Modelling to

    the Management of Intellectual Property Rights

    Helsinki University of Technology Systems Analysis Laboratory Antti Malava 64705M Department of Engineering Physics and Mathematics

  • Contents

    CONTENTS .....................................................................................................................2

    1. INTRODUCTION..........................................................................................................3

    2. PATENTS AS INTELLECTUAL PROPERTY...................................................................5

    2.1. Background of Patenting ................................................................................5

    2.2. Patent Portfolio Valuation Approaches..........................................................6

    3. ROBUST PORTFOLIO MODELLING – A THEORETICAL FRAMEWORK......................8

    3.1. Representation of Additive Value....................................................................9

    3.2. Incomplete Information.................................................................................10

    3.3. Additional Constraints ..................................................................................11

    3.4. Non-dominated Portfolios.............................................................................11

    3.5. Additional Information .................................................................................12

    3.6 Robustness......................................................................................................12

    4. CASE STUDY ON PATENT PORTFOLIO ....................................................................14

    4.1. Problem Statement ........................................................................................14

    4.2. Modelling the Problem .................................................................................14

    4.3. Experimental Design.....................................................................................15

    4.4. Results ...........................................................................................................15

    5. DISCUSSION AND CONCLUSIONS .............................................................................18

    6. REFERENCES............................................................................................................20

    7. APPENDICES.............................................................................................................22

    2

  • 1. Introduction

    For a company operating in fast-changing, particularly uncertain high-tech market,

    systematic management of project portfolio is an important aspect of its strategic

    decision-making process. Research and Development (R&D) activities, for example,

    represent a typical such environment.

    A simple theoretical approach would model the portfolio selection as a single

    objective Capital Budgeting Problem that maximises portfolio without violating

    resource constraints (e.g. Luenberger 1998). The most used Capital Budgeting

    methods include Net Present Value (NPV), Internal Rate of Return (IRR), Discounted

    Cash Flow (DCF) and Payback Period (Investopedia, 2005).

    In reality, however, this kind of methodology can rarely be applied for several

    reasons. Firstly, the value of projects often traces to their performance against several

    criteria rather than one (not all of which are necessarily quantitative). Secondly, rather

    than considering the portfolio selection as a single objective problem, the company

    may have multiple, conflicting and even incommensurate aims (Liesiö et al, 2005)

    likewise with their company-wide strategy. Thirdly, and perhaps most importantly, a

    standard Capital Budgeting Problem cannot accommodate incomplete information

    with regards to criteria weights and criterion-specific performance levels. The

    availability of incomplete, uncertain information about project performance against

    different criteria, however, is very often a realistic situation – after all, most projects

    are novel without reliable historical reference projects to give indication of

    performance levels.

    Robust Portfolio Modelling (RPM), a recently developed extension of Preference

    Programming of the Helsinki University of Technology, takes into account all of the

    issues above and provides a flexible framework for mathematical assessment of the

    portfolio selection problem. RPM is a decision support framework that makes little

    demands on the data and, rather than suggesting a single optimal portfolio, produces a

    set of non-dominated (also Pareto-efficient) portfolios and performance measures to

    assess the robustness of the portfolio and the proposed projects.

    In this paper, RPM methodology is applied to support Intellectual Property Right

    (IPR) portfolio management. The study was conducted in co-operation with

    Asperation Oy, a joint Research & Development company of Perlos Corporation and

    3

  • Aspocomp Group Oyj1 (Asperation Oy, 2005). Asperation’s innovations concentrate

    around audio, optical, radio frequency and other technologies connected to

    mechanics, and printed circuit board technology (Perlos Oyj, 2005). Management of

    the IPRs related to these innovations are of utmost strategic importance for Asperation

    to sustain competitive advantage in future. The purpose of the study is to evaluate the

    RPM framework in a real case and to present Asperation a theoretical decision

    support tool for patent portfolio optimisation and management. These aims are in line

    with Asperations’ larger scope of adapting a more systematic methodology for their

    project portfolio management practises.

    The rest of this paper is structured as follows. Section 2 Discusses Intellectual

    Property Rights background, while Section 3 introduces the theoretical framework of

    Robust Portfolio Modelling. In section 4, RPM is applied to the case of IPR portfolio

    management. Approach to modelling together with practical issues and results are

    discussed. Section 5 draws conclusions from the case study.

    1 On September 1st, in the middle of the study, the functions of Asperation were divided between

    Aspocomp and Perlos (Perlos Oyj, 2005). The study was continued with Perlos.

    4

  • 2. Patents as Intellectual Property

    2.1. Background of Patenting

    Patents, trade secrets, trademarks and copyrights are all a form of intellectual property

    that can be protected. This paper concentrates on patents. Patents are intangible assets,

    whose value lies within their right that prohibits others by law to professionally

    exploit the underlying invention. Producing, selling, importing or using the patented

    method is regarded as professional exploitation (National Board of Patents and

    Registration of Finland, 2005). Patents can be granted for inventions that are new,

    innovative and industrially practicable. In other words, just an idea cannot be

    patented.

    Patents and other intellectual property are objects of international co-operation and

    corresponding regulation (Ernst & Young, 2000) administered by World Intellectual

    Property Organization (WIPO). Patent applications can be filed nationally with the

    country’s patent office, or internationally using systems such as Patent Cooperation

    Treaty (PCT) or European Patent Convention (EPC). The prohibition law is

    applicable within the geographical area it was granted, and it is usually valid for a

    maximum of 20 years, subject to yearly payments for keeping the underlying patent

    valid.

    The statistics show that the number of nation-wide patens granted in Finland has been

    decreasing slightly within the last 10 years from about 2400 to about 2100 (National

    Board of Patents and Registration of Finland, 2005). At the same time, however, the

    number of European patents granted in Finland has increased from zero-level2 to

    about 6000. This rapid increase of European and international patents has prompted

    companies to find methods to systematically evaluate and manage patent portfolios as

    global entities, part of their larger-scope strategies.

    The creation, protection and utilisation of intellectual property are recognised as

    issues of all stakeholders, including government and industry (Asian Productivity

    Organization, 2004), because they directly affect country’s competitiveness in global

    markets. Therefore a number of governmental initiatives around the world have been

    2 Finland joined the EPC and the EPO in 1996 and is also a member of WIPO.

    5

  • started to not only support the risky process of intellectual property protection, but

    also to inform businesses about the importance of systematic management of

    intellectual property as part of their strategies. For example, the government of Japan

    has established an intellectual property strategic centre that brings together the

    government, academia and industry to tackle the problems. Similarly, the Danish

    government has addressed the issues of intellectual property in their wider strategy for

    improving business development.

    2.2. Patent Portfolio Valuation Approaches

    The management of tangible assets has a solid basis through many years of research

    and the exchange of experience, whereas the management and evaluation of

    intangible assets in a strategic way is still not much further than in experimental stage.

    Ernst & Young research (2000) revealed, for example, that nine out of ten Danish

    companies expected the importance of evaluating the value of their patents and

    management of patent portfolio to increase, but only a few could identify actual

    methods for doing this. Similarly, although it is estimated that substantially more than

    half of the total value of publicly listed US companies arises from intangible assets,

    three out of four companies do not assign any value to their intellectual capital (Asian

    Productivity Organization, 2004). The core of the problem relates to the difficulties of

    valuation, much of which is performed only in connection with purchases, sales,

    licensing agreements. The awareness and perceived benefits of IPR are lacking

    especially in many small and medium companies that do not see the relevance of IPRs

    to their business.

    Considering theoretical perspectives, although decision analysis has been widely

    accounted for in the literature in connection to different areas of tangible issues such

    as healthcare, engineering and project management, very little can be found about

    decision analysis methods applied to intangible assets management. Some individual

    research contributions exist but there seems to be no clear consensus. The few

    mathematical valuation methods used in the field of IPR do come from the field of

    decision analysis and relate to evaluating preferences by approximation (such as

    PRIME) or through intervals (such as PAIRS) or indirectly by considering

    hypothetical alternatives’ value (such as SWING). More quantitative models are some

    extensions of Net Present Value or other basic financial methods. Because of the

    6

  • difficulties related to capture uncertainty in mathematical models, subjective methods

    of valuation such as Delphi technique, expert opinions and are still widely used and

    decisions are often made based on “feeling”.

    Patenting institutions have begun to notice the need for companies to develop patent

    portfolio management methods. For example, as part of Danish Government’s wider

    strategy for improving business development, Danish Patent and Trademark Office

    recently addressed this issue by developing a software tool to “identify untapped

    business potential” (Nielsen, 2003). The tool, IPscore 2.0, presents a systematic

    evaluation – both qualitative and quantitative – in the form of financial forecast

    estimating the internal net present value (i.e. not market value) of the evaluated

    technology. Input is gathered with questionnaires to ensure comprehensive evaluation

    (such as evaluations at various stages during the project lifetime), and output is

    provided both numerically and graphically.

    To take a new, academically orientated approach to patent portfolio valuation and

    management, Robust Portfolio Optimisation is presented and applied in this paper.

    7

  • 3. Robust Portfolio Modelling – a Theoretical Framework

    Multiple Criteria Optimisation (also referred to as Multiple Objective Optimisation)

    has been and continues to be a classical field of study in Operational Research (Liesiö

    et al, 2004). Over the years this area has evolved, and recently the focus has been to

    provide easily applicable, user-friendly methods that accommodate the use of

    incomplete information with regards to required data (Liesiö, 2004). In other words,

    the methods seem to be developing more and more useful to real problems rather than

    offering a theoretical consideration that may be of little value to decision makers.

    Preference Programming is one such an area of Multiple Criteria Optimisation that

    accommodates incomplete information about criterion-specific performance levels

    and criteria weights in the selection of a single alternative (Liesiö et al, 2005).

    Incomplete information is captured by set inclusion meaning that the ‘true’ value of a

    particular parameter is contained within a feasible set derived from the decision

    maker’s preferences.

    Robust Portfolio Modelling (RPM) is an extension of Preference Programming to the

    problem of project portfolio selection. In RPM, the total value of each project and the

    project portfolio are modelled by an additive value tree analysis as a weighted average

    of the criterion-specific scores. Linear inequalities are used to capture incomplete

    information about criteria weights and criterion-specific performance levels are

    modelled by using score intervals (Liesiö et al, 2005). The use of incomplete

    information leads to a recommendation of multiple non-dominated portfolios rather

    than one. Non-dominated portfolios have an overall value not less than any other

    portfolio for any combination of feasible weights and scores. To offer concrete

    decision recommendations, measures for individual project and project portfolio

    robustness are employed.

    A graphical representation of RPM (figure 1) gathers together the main ideas and the

    multi-step process of the model application. The first phase includes a choice of the

    criteria against which the potential projects are evaluated. Incomplete information is

    first modelled by reasonably wide score intervals and loose weight statements in order

    to take clearly into account the uncertainties. Computation of non-dominated

    portfolios follows, together with gradual analysis of projects and project portfolios by

    robustness measures. Once the so-called borderline projects have been identified, the

    8

  • focus moves on to give additional information, i.e. narrow score intervals and give

    more precise weight information with respect to these borderline projects. The final

    project selection method is left for the decision maker, but by this phase he or she can

    concentrate on analysing the set of remaining borderline projects (i.e. the uncertain

    zone), which usually is much smaller in number than the original set of potential

    projects. The projects identified as core and exterior project require less attention.

    Figure 1. RPM framework. Source: http://www.rpm.tkk.fi/

    3.1. Representation of Additive Value

    Let { }mxxX ,,1 K= denote a set of m available projects that are evaluated against n criteria. A performance score of project j with regards to I:th attribute (criterion) is

    represented by . jiv

    In addition, each project j is associated with k:th resource consumption , and the

    total amount of resource k is limited by a budget B

    jkc

    k. The overall value of a project is

    the weighted average of its criterion-specific scores, i.e.

    9

    http://www.rpm.tkk.fi/

  • ( ) ∑=

    =n

    i

    jii

    j vwxV1

    This represents an additive value model in which the weight wi represents the relative

    importance of criterion i. The weights of all n criteria form a weight vector

    that can be normalised so that it belongs to a set ],,[ 1 nwww K=

    ⎭⎬⎫

    ⎩⎨⎧

    ≥=∈=∈ ∑=

    0,1|1

    0i

    n

    ii

    nw wwRwSw

    that is, weight information is modelled by linear constraints.

    3.2. Incomplete Information

    One of the most difficult issues of applying mathematical models to support decision-

    making is that many of them require complete information in the sense of fixed values

    of weights and scores. However, this kind of data is not often available, nor is it

    reasonable to always assume that such point estimates are accurate. For example, it is

    quite impossible to give a zero-variance point estimate for a completely new project

    that has not been started yet. A key feature of RPM methodology is to allow for

    incomplete information with regards to weights of the criteria and the criterion-

    specific scores of each project.

    Incomplete weight information is modelled as a feasible (and convex) weight set

    described by linear constraints derived from decision makers’ preference

    statements. Incomplete criterion-specific performance information is modelled

    through score intervals

    0ww SS ⊆

    ],[ji

    ji vv that are assumed to contain the ‘true scores . The

    interval for the value of a portfolio p, therefore, is given by

    jiv

    )],(max),,(min[),,( wpVwpVvwpVww SwSw ∈∈

    where

    ( ) ( )

    ( ) ( )∑ ∑∑

    ∑ ∑∑

    ∈ ∈ =

    ∈ ∈ =

    ==

    ==

    px px

    n

    iiji

    j

    px px

    n

    iiji

    j

    j j

    j j

    vwwxVwpV

    vwwxVwpV

    1

    1

    ,,

    ,,

    10

  • 3.3. Additional Constraints

    The RPM framework allows taking into account additional information such as:

    o minimum budget usage

    o project synergies

    o balanced allocation of resources

    and others that can be modelled by adding relevant logical constraints to the set of

    constraints.

    3.4. Non-dominated Portfolios

    Because of using incomplete information, the model does not suggest a single optimal

    portfolio but offers a number of non-dominated portfolios that lie within a feasible

    information set. Non-dominated portfolios are feasible (i.e. constraint-satisfying)

    portfolios whose overall values are higher than any other portfolios’ values for any

    combination of feasible weights and scores.

    Definition. Portfolio p dominates p’ with regards to information set S if and only if

    V(p,w,v) ≥ V(p’,w,v) for all (w,v) ∈ S, (p,p’) ∈ P and

    V(p,w,v) > V(p’,w,v) for some (w,v) ∈ S, (p,p’) ∈ P.

    Non-dominated portfolios are therefore optimal solutions in some parts of the

    information space. A thorough discussion of theory behind dominance structures and

    the computation of non-dominated portfolios can be found in Liesiö et al, 2005.

    To illustrate the effect of incomplete weight information on non-dominated portfolios,

    consider figure 2. It depicts a situation where three portfolios are evaluated against

    two criteria of which criterion 1 is more important than criterion 2 (i.e. w1 > w2). The

    feasible weight area is therefore delimited to the left-hand side of vertical dotted line,

    which means that portfolio 3 can be excluded from the set of non-dominated

    portfolios with regards to given information set.

    11

  • Figure 2. Additive value of portfolios with preference information w1 > w2

    3.5. Additional Information

    Should the number of non-dominated portfolios be too large, decision makers can be

    asked to reduce the information set by proving narrower score intervals and/or further

    weight constraints. It should be noted that while these actions are likely to reduce the

    number of non-dominated portfolios, they do not add any new portfolios to it.

    3.6 Robustness

    The set of non-dominated portfolios itself does not give the decision maker any

    straight recommendation about which projects should be included in the chosen

    portfolio – after all, there may be a large number of different non-dominated

    portfolios. However, one can calculate a core index for each individual project. The

    core index simply measures in how many of the non-dominated portfolios each

    project was contained. A core index of 100% implies that no matter what the ‘true’

    weights and scores are, as long as they lie within the given limits, this project would

    be included in all of the non-dominated portfolios and should therefore be selected by

    the decision maker in any case. These projects are called core projects. Using the

    same logic, a project with 0% core index is not included in any of the non-dominated

    portfolios and should therefore be discarded. These projects are referred to as exterior

    projects. The projects whose core index lies between these two extremes are so-called

    borderline projects.

    12

  • The identification of core, exterior and borderline projects facilitates the work of

    decision maker greatly because s/he can concentrate on evaluating further the

    borderline projects that belong to optimal portfolios for some but not all weight and

    score regions. This narrowing of the scope of analysis and further investigation is the

    real value of RPM methodology. Even though the computation of non-dominated

    portfolios requires a complicated algorithm, the end results are clearly understandable

    even without mathematical background and can therefore be easily communicated.

    The robustness of a non-dominated portfolio can be measured by maximin and

    minimax-regret rules that are employed in Preference Programming (Salo and

    Hämäläinen, 2001). Maximin rule by definition recommends the portfolio that

    performs the best in the worst-case scenario (i.e. the lower bound of its value defined

    by feasible weights and scores). The recommendation is therefore

    ( )wpVPwn SwPp

    ,minmaxargmin ∈∈=

    Minimax-regret on the other hand recommends a portfolio whose greatest possible

    loss of value with regards to some other portfolio over the information set is smallest.

    The recommendation is therefore

    ( ) ( )[ ]wppVwppVPwNn SwPpPp

    regret ,'/,/'maxminarg,

    maxmin '−=

    ∈∈∈−

    It should be noted that maximin and minimax-regret rules may recommend different

    portfolios.

    13

  • 4. Case Study on Patent Portfolio

    4.1. Problem Statement

    For a company whose success is closely tight to the innovative Research &

    Development activities, systematic managing of Intellectual Property Rights (IPR)

    related to these new technologies is vital to ensure positive future perspectives. The

    problem is twofold. On micro level, the company needs a methodology to value IPR

    in order to assess whether it is profitable to patent a particular IPR in some possible

    technological and/or geographical extent. Secondly, because of limited (financial)

    resources, not all IPRs can be patented – at least in global scale. Therefore the

    company needs a methodology to recommend a selection of individual projects to

    form an efficient patent portfolio.

    A recent academic study on IPR valuation concentrated on building a methodology

    for valuing individual projects (Antila et al, 2005). In this section, RPM methodology

    is applied to a problem of supporting patent portfolio management, whereby patents

    are considered as projects. Previously Asperation Oy had chosen individual patents to

    project portfolio so that they fit within the budget. One of the objectives of this study

    is provide comparison for the previous heuristic.

    4.2. Modelling the Problem

    In the studied case, there are 21 available projects, each of which is evaluated against

    5 criteria that are most important to the company. With regards to ordinal preference

    order, these criteria are Primary Business Potential, Necessity, Technical Coverage,

    Strategic Fit and Secondary Business Potential, respectively. The resource usage cj

    represents the cost of securing the patent and the total cost is constrained by a budget

    B that is not to be exceeded. The patent-specific costs are constructed so that they

    represent the “useful” geographical patenting area for each patent (project). In other

    words, for the given cost (i.e. geographical area) of each patent it is profitable to

    secure the patent if it is decided to be included in the portfolio. This kind of

    formulation helped to keep the number of projects reasonable with regards to

    computational time (if patents in different geographical extent were modelled as

    mutually exclusive projects, with 5 extents the number of projects would have been

    already 105). The criteria weights were obtained both as ordinary preference

    14

  • statements (most important, second most important etc) and precise point estimates.

    This allowed testing the model with different set-ups to see if and how the results are

    affected.

    The criterion-specific score estimate intervals were obtained after careful

    consideration by the decision makers. The intervals represent an area of assumable

    but tolerable variation about uncertain future performances. In other words, from

    strategic perspective, it is unrealistic to imagine that a project’s performance with

    regards to given criteria would not lie within the suggested interval.

    4.3. Experimental Design

    A computational study of case was performed with RPM-Solver – a software

    developed at the Systems Analysis Laboratory in Helsinki University that uses RPM

    framework to calculate non-dominated portfolios and different robustness measures

    for individual portfolios. A short description of the software is presented in

    www.rpm.tkk.fi.

    The first test run was conducted with the data in the exact form it was given (see

    appendices, table 1). However, given that the score intervals were rather

    homogeneous in width and that levels of scores did not vary much, the computational

    time grew unrealistic. Therefore several slightly simplifying experimental designs

    were developed to analyse the case in numerical terms. Three different score intervals

    representing criterion-specific variation (that is, uncertainty) of 5% (low), 10%

    (medium) and 15% (high) were constructed. All cases were run with three different

    budgets (low, medium, high). Criteria weights were modelled as ordinary preference

    statements (RICH-method), with the restriction that all of the weights were at least

    one fifth of the average of the weights.

    4.4. Results

    The results are analysed mainly by comparing core indices. Although some test runs

    produce promising results, in general the recommendations are not so obvious. In fact,

    in most cases almost all projects fall into borderline category meaning that the model

    is not able to produce many core or exterior projects that would reduce the amount of

    further consideration. For example, the results of a “middle case” test run (medium

    15

    http://www.rpm.tkk.fi/

  • score variation and budget) are presented in figure 2. Only one project appears as so-

    called core project and another as exterior project.

    Figure 2. Core indeces with a score interval of 10% and a budget constraint of 107.5

    In general the projects 23, 26 and 37 perform very well in most of the test runs.

    Similarly, projects 13 and 33 fall into exterior project class in most cases. The model

    therefore helps to reduce the amount of further investigation by about 25% in general.

    Effect of budget constraint

    Changing the budget constraint does not seem to change the number of core and

    exterior projects meaningfully (see appendices, figures 2 and 3). On the other hand,

    borderline projects’ core indices get bigger when increasing the budget.

    16

  • Effect of score intervals

    Increasing the score intervals seems to have a dramatic effect in not only decreasing

    the number of exterior projects but also decreasing the number of core projects. In

    fact, regardless of the budget constraint, a score variation of 15% yields neither core

    nor exterior projects, (see appendices, figure 3) whereas a score variation of 5%

    produces both core and exterior projects (see appendices, figure 4). The reason

    translates back to the data being quite homogeneous. For more variable data a 15%

    score interval would produce clearly better results.

    17

  • 5. Discussion and Conclusions

    Although the numerical results appear somewhat inconclusive, it should be kept in

    mind that the model in this study was somewhat simplified, partly because of lack of

    available data and resources needed with regards to the scope of the course. In

    addition, the data was perhaps not gathered in the way that would benefit the model

    best (that is, the data was not enough variable). Therefore more important than

    concentrating on the results of the test runs is to consider how to improve and extend

    the model. Some ideas of these ideas are discussed below.

    Firstly, the applied model in this paper simplifies the problem from a geographical

    perspective. The patent-specific costs (annual payments) were formed to represent a

    “useful” patenting area. In other words, the cost of a particular patent, i.e. the sum for

    the useful patenting area, is such it that guarantees profitable protection of the patent

    should it be patented. In reality, each patent has different cost and criterion-specific

    performance level depending on geographically how widely the patent is protected. A

    full examination of the geographical issue would be to treat each project in each

    geographical area independently and model them as mutually exclusive projects. For

    example, if projects 1,2,3,4 and 5 represent the same patent in different geographical

    extent, an additional logical constraint tells that only one of these 5 projects can be

    selected for any portfolio. However, because this approach would require the

    collection of many times the original data it was decided to leave it outside this study.

    Another curiosity to consider is the assumption of the applied model that there are no

    interdepencies between the individual projects. However, in reality such

    interdepencies exist. For example, it is quite likely that two related projects, if both

    started, produce together greater overall value than the sum of their individual values.

    In other words, these projects have positive synergies. In RPM framework, synergies

    can be modelled by adding aditional project for which there are no costs but a value

    equal to the supplemental synergy value of the two projects if both started. This

    additional “synergy project” is thus started if and only if both (or all) of the

    underlying projects are started.

    Even further modelling challenge arises from the issue that R&D company may have

    rights to patents that they do not own. In other words, one company owns the patents

    and another uses them for some cost, and vice versa.

    18

  • With regards to numerical results, the study shows that although there is no need to

    provide accurate data, too homogenous data leads to results that do not say much.

    Emphasising the fact that preference statements about weights and score intervals for

    criterion-specific performance levels are enough may lead to a situation where the

    given information is not diverse enough. For example, if the score intervals are close

    to the same width for many project-criterion combinations, even though the levels of

    the intervals vary, the model is not able to find a clear set of core or exterior projects.

    This finding is important when communicating how the decision maker should gather

    the information needed.

    In conclusion, RPM framework provides a flexible, easily understandable but process-

    wise challenging framework for portfolio analysis. The real merits of RPM seem to be

    its low demand on data and the ability to simply communicate all phases of the

    modelling process to all decision makers. The implementation of RPM is a multi-step

    challenge that requires careful planning. The study proved a useful introduction to

    these challenges and opportunities in applying RPM to real cases.

    19

  • 6. References

    1 Antila, M., Beletski, A., Isola, T., Janhonen, H., Leino, L., (2005). Seminar on

    Case Studies in Operational Research, Final Report, Systems Analysis Laboratory,

    Helsinki University of Technology, http://www.sal.tkk.fi/Opinnot/Mat-

    2.177/projektit2005/Loppuraportti_Asperation.pdf

    2 Asian Productivity Organization, (2004). Intellectual Property Rights, Report of

    the APO Symposium Intellectual Property Rights 11-14 November 2003,

    Bangkok, Thailand, ISBN: 92-833-7020-1.

    3 Asperation Oy website, (2005), http://www.asperation.com/.

    4 Ernst & Young and Ementor Management Consulting, (2000). Management and

    evaluation of patents and trademarks, Consultant’s Analysis Report for the Danish

    Patent and Trademark Office.

    5 Investopedia website, (2005),

    http://www.investopedia.com/terms/c/capitalbudgeting.asp.

    6 Liesiö, J., (2004). Robust Multicriteria Optimization of Project Portfolios,

    Master’s Thesis, Systems Analysis Laboratory, Helsinki University of

    Technology.

    7 Liesiö, J., Mild, P., Salminen, L., Ikonen, L., (2004). Final Report, Seminar on

    Case Studies in Operational Research, Systems Analysis Laboratory, Helsinki

    University of Technology, http://www.sal.tkk.fi/Opinnot/Mat-

    2.177/projektit2004/Loppuraportti_Inframan.pdf.

    8 Liesiö, J., Mild, P., Salo, A., (2006). Preference Programming for Robust

    Portfolio Modeling and Project Selection, manuscript, European Journal of

    Operational Research (forthcoming).

    9 Luenberger, D., (1998). Investment Science, Oxford University Press.

    10 Multiple Criteria Portfolio Analysis research project’s website (2005),

    http://www.rpm.tkk.fi/.

    11 National Board of Patents and Registration of Finland, (2005), http://www.prh.fi/.

    12 Nielsen, P.-E., (2004). Evaluating patent portfolios – a Danish initiative, World

    Patent Information, Vol. 26, Issue 2.

    20

    http://www.sal.tkk.fi/Opinnot/Mat-2.177/projektit2005/Loppuraportti_Asperation.pdfhttp://www.sal.tkk.fi/Opinnot/Mat-2.177/projektit2005/Loppuraportti_Asperation.pdfhttp://www.asperation.com/http://www.investopedia.com/terms/c/capitalbudgeting.asphttp://www.sal.tkk.fi/Opinnot/Mat-2.177/projektit2004/Loppuraportti_Inframan.pdfhttp://www.sal.tkk.fi/Opinnot/Mat-2.177/projektit2004/Loppuraportti_Inframan.pdfhttp://www.rpm.tkk.fi/http://www.prh.fi/

  • 13 Perlos Oyj website (2005), http://www.perlos.com/.

    14 Salo, A., Hämäläinen, R.P, (2001). Preference Ratios in Multiattribute Evaluation

    (PRIME) – Elicitation and Decision Procedures under Incomplete Information,

    IEEE Transactions on Systems, Man, and Cybernetics, Vol. 31, pp. 553 – 545.

    21

    http://www.perlos.com/

  • 7. Appendices

    Budget limits Importance 80 65 100 50 70 90 125 2 4 1 5 3

    Project Annual payment Necessity Strategic fit

    Primary business potential

    Secondary business potential

    Technical coverage

    002ab 10 4 4,5 3,5 4,5 3 4,5 3 4 2,5 3,5 007 7,5 4 5 2,5 3,5 2 3 3 4 2 3 011 7,5 3,5 4,5 3 4 2 3 1,5 2 3 4 012 7,5 3,5 4,5 3 4 2 3 1,5 2 3 4 013 10 4 4,5 2,5 3,5 2,5 3,5 2,5 3,5 1,5 2,5 014 10 4 4,5 2,5 3,5 3,5 4,5 3 4 1,5 2,5 020 7,5 4 4,5 3,5 4,5 2 2,5 2 3 1,5 2,5 021 7,5 2 3 3 4 2 3 1,5 2 1,5 2,5 022 5 2,5 3,5 2,5 3,5 2 2,5 1,5 2,5 3,5 4,5 023 7,5 3 4 3 4 3,5 4,5 3 4 2,5 3,5 026 7,5 3 4 3,5 4,5 3 4 1,5 2,5 3 4 027 7,5 4 4,5 3,5 4,5 1,5 2,5 1,5 2,5 3,5 4,5 028 10 4 5 4 4,5 3,5 4,5 3 4 2 3 029 10 4 5 4 4,5 3 4 2,5 3,5 2 3 030 10 4 5 3,5 4,5 2,5 5 2 4,5 3 3,5 033 10 4 4,5 4 4,5 1,5 4,5 2 3 1,5 3 034 5 1,5 2,5 2,5 3,5 1 3,5 1 3,5 1,5 3,5 035 10 4 4,5 2,5 3,5 3 4 3,5 5 3,5 4,5 036 10 4 4,5 3,5 4,5 3,5 4,5 3 4 3,5 4,5 037 5 3 4 2,5 3,5 2 3 2 3 3,5 4,5 038 10 3,5 4,5 3,5 4,5 3 4 2,5 3,5 3,5 4,5

    Table 1. Original data. Note that the data was modified for test runs

    22

  • Figure 1. Core indeces with a score interval of 5% and a budget constraint of 90

    23

  • Figure 2. Core indeces with a score interval of 5% and a budget constraint of 125

    24

  • Figure 3. Core indeces with a score interval of 5% and a budget constraint of 107.5

    25

  • Figure 4. Core indeces with a score interval of 15% and a budget of 107.5

    26

    Contents1. Introduction2. Patents as Intellectual Property2.1. Background of Patenting2.2. Patent Portfolio Valuation Approaches

    3. Robust Portfolio Modelling – a Theoretical Framework3.1. Representation of Additive Value3.2. Incomplete Information3.3. Additional Constraints3.4. Non-dominated PortfoliosV\(p,w,v\) \( V\(p’,w,v\) for all \

    3.5. Additional Information3.6 Robustness

    4. Case Study on Patent Portfolio4.1. Problem Statement4.2. Modelling the Problem4.3. Experimental Design4.4. ResultsEffect of score intervals

    5. Discussion and Conclusions6. References7. Appendices