applying behavioural insight thinking in quality improvement · nudge, nudge, nudge 3% 20% 67% 0%...
TRANSCRIPT
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Applying behavioural insight thinking in quality improvementOpportunities and challenges
September 2018
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About the session
19.09.18 Behavioural insights and quality improvement
• Interactive:
✓ discuss and share
✓ practical examples
✓ explore
✓ reflect and identify
• Galvanise, energise, and find a community of like minded
people
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Power-up your brain
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Power-up your brain
19.09.1 Behavioural insights and quality improvement
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Do you remember?
• Primacy and recency effects
• Surprise effect
• Repetition effect
• False-memory effect
19.09.18 Behavioural insights and quality improvement
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Introduction to behavioural insights
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A larger ecosphere – COM B
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A lack of sufficient processing power
19.09.18 Behavioural insights and quality improvement
• 11,000,000 bits per second • 40 bits per second
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We are more Homer than we think
19.09.18 Behavioural insights and quality improvement
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What are behavioural insights?
19.09.18 Behavioural insights and quality improvement
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And you’re telling me this why?
19.09.18 Behavioural insights and quality improvement
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BI speed dating
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Anchoring
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Availability heuristic
19.09.18 Behavioural insights and quality improvement
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Confirmation bias
19.09.18 Behavioural insights and quality improvement
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IKEA effect
19.09.18 Behavioural insights and quality improvement
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Applying BI principles to a common QI challenge
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EAST
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TEST
•Define the outcomeTarget
•Understand the contextExplore
•Build your interventionSolution
•Test, learn, adaptTrial
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Two challenges
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What did you come up with?
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Salient feedback
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Defaults
19.09.18 Behavioural insights and quality improvement
20.6%
33.5%
22.8%
43.3%
20.1%
16.1%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
10 tabletprescriptions
11-19 tabletprescriptions
20 tabletprescriptions
Percentage of prescriptions (%)
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Nudge, nudge, nudge
3%
20%
67%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Amount of visitors using hand sanitiser (%)
Baseline Placement Sign and placement
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What do you need?
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What can we do to embed BI in QI?
19.09.18 Behavioural insights and quality improvement