appreciation marketing how to grow tomat os tom starr february 5, 2011
TRANSCRIPT
How to Grow How to Grow T.O.M.A.T.O.sT.O.M.A.T.O.s
Presented by Tom Starr, Presented by Tom Starr, SendOutCards DistributorSendOutCards Distributor
Based on the Amazon.com Best Seller written by:Based on the Amazon.com Best Seller written by:Tommy Wyatt and Curtis LewseyTommy Wyatt and Curtis Lewsey
Over achieve your revenue plan.Work smarter, not harder.Hold onto existing customers.Grow business of those customers.Make a little money in the process.
More referralsLower marketing costsMore profit with less workHave work be more personally fulfilling
Part 1: How to be Part 1: How to be “Grateful”“Grateful”Six tips to have gratefulness in your daily lifeSix tips to have gratefulness in your daily life
Part 2: Part 2: How to grow How to grow “TOMATO’s”“TOMATO’s”Power unexpected Thank YouPower unexpected Thank You
Part 3: How to be an Part 3: How to be an “Appreciator” “Appreciator” Not be one of Seven SinnersNot be one of Seven Sinners
Be active participants
Ask questions, participate in discussions
Consider how you can apply these tips
Make plan to use at least one of the tools or tips for 30 days.
“TOMATO gardens flourish with by daily doses of expressed gratitude.”
Tom Starr
Ungratefulness: Greatest act self-centeredness
Ungratefulness: Must be avoided at all costs
Lindsey Lohan, Gifted Actress, Felon
Gratefulness: Others happy to be around you
Gratefulness: Others more willing to help you
Make gratitude part of your daily life.
Say “Thank You” for every act of kindness received.
Express your gratitude and appreciation often
Human’s crave friendships!
“You want to go where everybody knows your name.”
— Cheers TV Show
Look for chances to reciprocate favors quickly
Count your blessing instead of wishing for more
Seek way to help less fortunate.
Riley Starr, 8, Type I Diabetic
You need to grow TOMATOs (Top Of Mind…Through Others)
Relationships are like bank accounts.Must invest in customer with expressions of sinceregratitude.
“Don’t need to ask for referrals…
…when you have earned them!”
“People will forget what you say. They will forget what you do; but, they will never forget
how you made them feel.”— Maya Angelou
14% Price9% Competitor 5% Friend3% Relocate1% Die
68% leave due Perceived Indifference!
Emails quick thank you; but may be buried in the inbox.
Phone call most always is appreciated; but, short lived
Social network feels great; but, what next?
A card in mail box scores big points
• Excellent Customer Service is not enough (TQM)
• Recognition and Appreciation will beat self-promotion every time
• Express your gratitude
• Give people reason to like you.
1. Say your thanks clearly and distinctly.
2.Look at the person and touch them.
3.Use the person’s name4. Send a hand-written
‘Thank You’ note
“What did you feel like when you were not thanked for your act of kindness”?
Just because… Right thing to do…No logo on thank you card!
“The great enemy of clear language is insincerity.”
— George Orwell
“People for whom you express appreciation already know what you do for a living!.”
— Tom Starr
Be Sincere
Don’t disguise business contact as appreciationDon’t hide propaganda in your thank note
Sets you apart
Creates threeopportunities for warm feelingsIs passed along to others “paid forward”
99% referral real estate businessIn 3 years!
Guinness: “World’s Greatest Salesman!”6 cars a day!13 cards every client every year!
It starts wit a smile and a handshake!How likeable are you? Do think it matters?
“All things being equal, people will do business with people
they like and trust first.”— Tom Starr
“Average 20-year old knows 2,000 people on a first-name basis.” — Psychology Today
Know 200 that do business with?Know 200 that like you?(Because you “Appreciated Them”)
Your 200 x Their 200 = 40,000!
Seven “Creatures” to avoid being
Seven “Appreciator” strengths to embrace
“Thar’s gold in them, there hills”!
1. The Sucker2. The Whiner3. The Vulture4. Mr. Halitosis5. The Puker6. The Topper7. Narcissus “If you want to achieve true
greatness…don’t be one of these!.”— Tom Starr
“The one you let go to voice mail!.”
Who makes YOU feel that positive?Now make your friends and prospects feel THAT way!
“One chance to make first impression.”
What’s one business card worth? Penny?It’s a human being!What’s life time client worth?Priceless!
“It’s not how many business cards you collect.
It’s the quality of the relationship that you build with those human beings.”
“And, it’s easy!”
• Be positive• Be sincere – no self
serving motive• Build strong
relationships• Be a giver• Connect people• Recognize your gifts
(reasons to be thankful)
“The difference between ordinary and extraordinary is that little extra.”
— Jimmy Johnson, NFL
May God Bless!
Living the Gift!
May God Bless!
Thomas J. Starr, CEOTom Starr Live Advisors®(513) [email protected]