Apps & the EnterpriseWill Ro, Global Director, HTCpro

Phones that get .

• Enabling and support the mobile enterprise• Empowering solutions for business

• Developer enablement• Communication channel for the developer community

Mobile Apps are the web sites for the mobile generation.• They are now fully embedded within business

process.

• Apps can provide game-changing utility for business efficiency and communication.

• Smartphones and tablets are part of everyday life for consumers.

• Apps are the best way to engage with consumers in meaningful ways.

“We should do an app.”

Bottom line: Every enterprise must consider mobile apps as part of their marketing and IT strategies.

Challenge: Apps are only worth doing if they’re done right (and there’s a lot that can go wrong).

An app is not a strategy.

• It has to start with a holistic mobile strategy – devices, carriers, program management, app development.

• Beware the “big idea” or the “get in the game” mentality.

• Align app strategy with overall digital, mobile, IT or advertising strategy.

• How does it work with your web site or advertising strategy?

• How does it support other business tools used by your mobile workforce?

Consider multiple platforms from the very beginning.• Build platforms into an overall roll-out

plan.

• Trying to retrofit later is costly and inefficient.

• iOS is important, but Android has become the most prominent mobile platform.

• Depending on end-user, Windows Phone and other platforms must also be considered.

• Tablets are here to stay and require their own functionality and UI.

Off-the-shelf apps can be more expensive long-term.

• Off-the-shelf apps can be the fastest way to plug your brand into mobile.

• Good for small business, but large companies need more.

• Meaningful strategic alignment, brand integration and customer engagement require custom development.

• Trying to scale an off-the-shelf app to a growing brand or business can cost more than doing it right in the first place.

Create an app to make things easier, not more complex.

• Listen to your end-users, understand your audience.

• Embed your app’s functionality into existing processes.

• Goal is to engage users and become a part of their mobile routine.

It’s the right thing to do.You have to do it right.

• There are a lot of moving parts and many considerations.

• Mobile technology is moving too fast for most IT departments to keep up with it.

• There is a difference between strategic mobile partners and “app builders”.

• Look for expertise and for partners who can provide a complete solution.

Thank .