apps
DESCRIPTION
We extended our application deadline for incoming students from Feb 1 to Feb 15. On Feb 10 at 3PM we launched a targeted Facebook ad campaign geared towards two groups of people. 1. Those who started an application but never finished. 2. Those who made an inquiry into our school, but never ended up applying. The campaign was built around raising awareness for the extended deadline paired with the message of "It's not too late to be Boston-bound for college". In the end it we spent under $300 and helped drive 182 applications for a Cost Per App at $1.61.TRANSCRIPT
15,000 emails 3,000 emails
Tuesday, February 25, 2014
15,000 emailsmade an
inquiry, but never applied
3,000 emailsstarted an app
but never finished
Tuesday, February 25, 2014
8,500 emails
1,500 emails
Tuesday, February 25, 2014
8,500 emails
1,500 emails
Tuesday, February 25, 2014
Tuesday, February 25, 2014
Tuesday, February 25, 2014
Tuesday, February 25, 2014
Tuesday, February 25, 2014
Tuesday, February 25, 2014
Tuesday, February 25, 2014
Tuesday, February 25, 2014
These ads were seen by our 10,000 targets a total of:
Tuesday, February 25, 2014
These ads were seen by our 10,000 targets a total of:
28,700 timesTuesday, February 25, 2014
Social interations generated (likes/shares/created stories):
Tuesday, February 25, 2014
Social interations generated (likes/shares/created stories):
103 Tuesday, February 25, 2014
clicks on the ad ---> the website
Tuesday, February 25, 2014
clicks on the ad ---> the website
273 Tuesday, February 25, 2014
applications correlated with the people we targetd
Tuesday, February 25, 2014
application correlated with the people we targetd
182 Tuesday, February 25, 2014
total ad campaign cost
Tuesday, February 25, 2014
total ad campaign cost
$294.7Tuesday, February 25, 2014
cost per application
Tuesday, February 25, 2014
cost per application
$1.61 Tuesday, February 25, 2014
8,500 emails
1,500 emails
Tuesday, February 25, 2014
8,500 emails 1,500 emails
24 apps
158 apps
Tuesday, February 25, 2014