apresentação buzzmonitor - inglês

25
Monitoring, Social CRM, Social analytics, Social ads, Influencers, Social news and Dashboards customized in real-time. getbuzzmonitor.com

TRANSCRIPT

Page 1: Apresentação Buzzmonitor - Inglês

Monitoring, Social CRM, Social analytics, Social ads, Influencers,

Social news and Dashboards customized in real-time.

getbuzzmonitor.com

Page 2: Apresentação Buzzmonitor - Inglês

Buzzmonitor is the Social Business Intelligence platform

of E.life, a global consultant, created in 2004 specialised

in market intelligence and customer relationship

management. We are present in Brazil, Mexico, Spain,

Germany and Portugal, with services and software.

• Passionate about consumer behaviour analysis

based on monitoring social media platforms and

digital footprints.

• Focused on bringing clients and brands closer to

each other through establishing surprising

relationships.

• Inspired by winning social media strategies based

on innovation and technology.

WHAT DRIVES US?

Page 3: Apresentação Buzzmonitor - Inglês

SOCIAL INTELLIGENCE

UNDERSTANDING CONSUMER AUDIENCE,

BEHAVIOUR AND BRAND PERCEPTION..

• Social media monitoring

• Crisis management

• Identification and management of

influencers

• Consumer tendencies and behaviours

• Market monitoring

• Online research

• Consumer centered research

SOCIAL CRM

RELATIONSHIP MANAGEMENT ON

DIGITAL PLATFORMS

• Operating customer service and digital

relationship

• Coverage of campaigns and promotional actions

• Social CRM management consultancy

• Online management of bots and chats

• Multi-channel customer service

• Digital concierge services

BUZZMONITOR

SUITE OF SOFTWARE SOLUTIONS

FOR STRATEGIC SOCIAL MEDIA

MANAGEMENT

• Monitoring/Social Listening

• Social CRM

• Social Analytics

• Social Ads

• Social News

• Social Influencers – identification, relationship

and mediation of influencers

SERVICES

Page 4: Apresentação Buzzmonitor - Inglês
Page 5: Apresentação Buzzmonitor - Inglês

INFLUENCERS

MONITORING

CHATBOTS

SAC 2.0

SOCIAL NEWS

SOCIAL ANALYTICS

SCHEDULING

SOCIAL ADS

WHAT DOES BUZZMONITOR DO?

*

*

*

*

Page 6: Apresentação Buzzmonitor - Inglês

More than just a tool, Buzzmonitor is an innovative solution combining consultancy,

diagnostics and technology to help you manage your business on social media.

MEET BUZZMONITOR

Page 7: Apresentação Buzzmonitor - Inglês

At Buzzmonitor we believe that reports are the key point

in social media monitoring because contrary to what

happens with most of the other tools, here the reports can

be customized.

That is, it is possible to combine distinct metrics and

develop dozens of reports, that can be edited according to

the need of each brand, without having to refer to

spreadsheets or Excel formulas.

MONITORING

MONITORED SOCIAL MEDIA NETWORKS

Page 8: Apresentação Buzzmonitor - Inglês

The Edit Report menu allows you to create

numerous reports and combine different metrics,

as well as to elaborate unlimited real-time

dashboards!

Regardless of the number of indicators or the device

being used, with Buzzmonitor your information is

always within reach.

GRAPHICS AND DASHBOARDS

Share your dashboard with clients in real-time

With Buzzmonitor it is possible to

monitor all publications by

geomonitoring the user!

INSTAGRAM LOCATIONS

Page 9: Apresentação Buzzmonitor - Inglês

With Buzzmonitor’s SAC 2.0 model it is possible to manage

your brands and reply to your clients with ease, as well as to

extract metrics regarding their performance.

All the information can be transformed into dashboards

enabling you to accompany your social media channels in

real time.

SAC 2.0

SYNCHRONIZED SOCIAL MEDIA PLATFORMS

Page 10: Apresentação Buzzmonitor - Inglês

Customer service is made easy with Buzzmonitor’s frequent responses tool and sorting of

posts by tag. Besides that, the history of client-brand interactions remains stored, regardless

of when it took place.

SOCIAL MEDIA MANAGEMENT

Buzzmonitor collects 100% of its

pages dark posts and allows you to

extract performance data,

qualitative data and the response

generated by each interaction.

SPONSORED POSTS

AUTHOR HISTORY

Author History helps you to know if your

consumer has a history of mentions of

other brands. This will enable you to

develop up or cross-selling plans, as well

as strategic and personalized customer

service.

Page 11: Apresentação Buzzmonitor - Inglês

Tickets is the function of SAC 2.0 that allows you to register additional

information to posts that cannot be found on social media such as fiscal

number, email, clients’ internal number in the company, order number,

account number, etc.

A ticket can also be used as a communication mechanism between

different areas of the same company, besides helping define specific

customer service items.

Examples:

• An operator can create a priority ticket every time someone mentions

“ANACOM” on Facebook or Twitter ads. This ticket can be automatically

directed to a specific attendance generating an email alert for the client.

• A pharmaceutical company can automatically create a high priority ticket

each time a doctor mentions one of its brands on Twitter.

CUSTOMER SERVICE THROUGH TICKETS

Page 12: Apresentação Buzzmonitor - Inglês

Triggers is a Buzzmonitor service that programs

automatic applications of filters (such as tagging,

change of sentiment and sending na email) as part

of monitoring.

For example: when a user mentions your brand or a

term you are monitoring it is possible to define the

actions to be carried out: Send email to, Apply tag,

Define sentiment, File and Open Ticket.

This way, the entire classification process can

be done instantly, saving the social media

analyst’s time.

BUZZMONITOR TRIGGERS

Page 13: Apresentação Buzzmonitor - Inglês

Social Analytics is the best way to analyse your page’s

performance and compare it to that of competitors. This is

fundamental in enabling you to optimize, direct and

maximize all your online communication and create a map

of social media performacne for any market.

SOCIAL ANALYTICS

SYNCHRONISED SOCIAL NETWORKS

Page 14: Apresentação Buzzmonitor - Inglês

Facebook Pages Performance is a module containing

12 metrics to historically measure your page’s

performance on Facebookand compare it to any other

chosen brand.

The metrics are:

1. Engagement

2. Top Users

3. People Talking About

4. Interactions

5. Types of publications

6. Fans

7. Publications by Users

8. Page publications

9. Response rate

10. Response time

11. Publications

12. Engagement by Type of Publication

FACEBOOK PAGES PERFORMANCE

Export the as 12 metrics

with graphics and tables

to your PowerPoint.

Page 15: Apresentação Buzzmonitor - Inglês

The most recent Analytics module on Buzzmonitor

offers 8 metrics to measure your channel’s

performance, competitor performance and to analyse

Instagram followers

The metrics are:

1. Engagement

2. Tyes of publications

3. Interactions

4. Fans

5. Profile publications

6. Comments by users

7. Engagement by Type of Publication

8. Response rate

BUZZMONITOR INSTAGRAM ANALYTICS

Page 16: Apresentação Buzzmonitor - Inglês

With the rise of video as a means of disseminating

content, Buzzmonitor developed 10 metrics for

measuring your brand and competitor brands’ Youtube

channels.

The metrics are:

1. Engagement

2. Subscribers

3. Growth of subscribers

4. Total number of Vídeos

5. Visualization of Vídeos

6. Total viewing time

7. Growth of total viewing time

8. Ratio of total Like and Dislike

9. Absolute Growth of Like and Dislike

10. Viewing rate

BUZZMONITOR YOUTUBE ANALYTICS

Page 17: Apresentação Buzzmonitor - Inglês

One of the biggest social networks in Brazil,

Twitter has began to play an essential part in

digital marketing campaigns and real-time

actions. With our Social Analytics you can extract

the Top Retweets by all the brands you monitor.

TWITTER PERFORMANCE

This module is a compliment of Twitter Performance

and allows you to accompany the growth of

followers of your brand and competitor brands on

social media.

TWITTER PROFILE ANALYTICS

Page 18: Apresentação Buzzmonitor - Inglês

18

SOCIAL

ANALYTICS

PRO

Page 19: Apresentação Buzzmonitor - Inglês

SCHEDULING

With Buzzmonitor you can schedule posts for your

brand’s profiles with pre-defined dates and times.

Besides this you can even create a personalised

calendar for mapping your routine of recurrent

publications

It also has a feature for controling scheduling

aspects such as creation, approval and publication.

SYNCHRONIZED SOCIAL NETWORKS

Page 20: Apresentação Buzzmonitor - Inglês

Optimize your ROI with Facebook ads. Receive via email on a daily

basis the performance of your best and worst ad according to costs

by achieved campaign targets.

Lyticx for Ads stores all your history regarding social network

spenditure. Mediana will tell you which was the lowest cost for the

same metric in previous ads with the same objective.

Still in need of more information to make a decision regarding the

campaign? Download the spreadsheet attached to the email and

obtain even more performance related data.

Learn more at http://lyti.cx/

SOCIAL ADS

Page 21: Apresentação Buzzmonitor - Inglês

Find influencers according to interests. From Snapchat users to

Youtubers, and journalists, bloggers, mothers or vegetarians. More than

120 million profiles directly on your Buzzmonitor.

The identification of influencers is carried out through searches by

location, where it is possible to find influencers from a specific region of

the country, through their minibiography on Twitter, Instagram and

Youtube, in which the user describes valuable personal information or

even through the number of followers he/she has.

INFLUENCERS

Identification and validation1

Relationship2

Awareness Monitoring3

Page 22: Apresentação Buzzmonitor - Inglês

Monitor interactions on your BOT! Facebook Messenger (inbox)

éallows you to implement automatic customer service to

respond to requests via user chat. BOTs are applications

created to mimic human interactions.

We measure the number of attendances carried out by the BOT,

the main questions made by users, and the learning curve and

autonomy with comparison to previous periods.

It is also important to accompany the number of cases that the

BOT was not able to resolve so that the user had to be

transferred to traditional human based customer service.

CHATBOTS

Page 23: Apresentação Buzzmonitor - Inglês

BOT ENGINE

Use Buzzmonitor’s free platform to simulate your business

BOT for Facebook and apply this new feature to your

page.

Configure, in an easy and intuitive way, potential user

interactions and how your BOT will perform when

confronted with these customer service scenarios.

An excellent alternative for managing and maintaining the

BOT is to permanently feed it in order to attend to new and

different user issues.

CHATBOTS

Page 24: Apresentação Buzzmonitor - Inglês

24

Social News is a service focused on monitoring:

SOCIAL NEWS

Media Channels

Including independent channels on all social media. More than 23 thousand

journalists and 450 editions - from the more traditional to the new,

regardless of format (TV, Iradio, newpaper or magazine) in the end they all

compete for the same Facebook reach

Reader publication and activity

What readers comment on, who they are, which themes and hashtags are

most related to those publicatons.

Publications by journalists and editor

Monitor news even before it becomes news by accompanying the profiles

and timelines of journalists and editors that interest you.

Blogs

Buzzmonitor allows you to monitor millions of blogs and obtain onformation

on authors and themes.

Crises in embryonic state

Sending of alerts 24/7 via email based on the exclusive technology of

Buzzmonitor Triggers.

Page 25: Apresentação Buzzmonitor - Inglês

getbuzzmonitor.com