BRASIL: is there a future for innovation?

What is innovation?

Culture innovation

Innovation can not be imposed: it is a state of mind!

General Culture Crossing knowledge

Innovation is born to interface !

Einstein on the importance of humanities

• "It is not enough to teach a man a specialty. Through it he may become a kind of usefulmachine, but not a harmoniously developedpersonality. It is essential that the studentacquire an understanding of and a livelyfeeling for values . He must acquire a vividsense of the beautiful and of the morallygood.....He must learn to understand the motives of human beings, their illusions and theirsufferings, in order to acquire a properrelationship to individual fellow men and to thecommunity.

• These precious things are conveyed to theyounger generation through personal contactwith those who teach, not--or at least not in themain--through text books. It is this that primarilyconstitutes and preserves culture. This is what I have in mind when I recommend the"humanities" as important , not just dryspecialized knowledge in the fields of historyand philosophy. Overemphasis on thecompetitive system and premature specializationon the ground of immediate usefulness kill thespirit on which all cultural life depends, specialized knowledge included.

Imagination is more important than knowlege

What is culture?

• Culture is an awareness by the individual of his personality to be thinking but also its relations with other men and with nature

• Culture is taught and learned and share • Culture is crucial because it allows those

who share a similar culture to communicate with each other without the need to discuss the meaning of things

Pierre Gille DE GENNES on innovation?

• Is one born innovator? “Innovation is an attitude that is cultivated as a sense

of observation, or the meaning of a certain manual dexterity.”

• What should we teach people to be innovative? “A tendency to skepticism can be useful. Students

should make a habit of not considering what they have been taught as a Dogne. They should not be imprisoned”

Numbers and letters

The relation on science and technologie ..

• Innovation is linked to the progress of science and technology

• It is a source of value creation by combining these complex systems

• It makes available the progress

Correlation between wave of innovation and economic growth

New wave of technology push

12 milhões de pesquisadores

no mundo,

18 000 artigos científicos

publicados por dia,

< 2 000 000 patentes concedidas por ano.

Despesas de P&D superiores a 1500 bilhões de $ por ano no mundo

X 2 em dez anos

110 000

revistas científicas

Evolution of internet sectors

Evolution of internet sectors

Relation to realization conception ..- Craft- Professional expertise

The “chef d ’oeuvre ”: the craft pushed at an art

Innovation is an initiative, construction to changing codes of a trade, sometimes redefine these codes

•

• restore • repair • reproduce • renovate • rehabilitate • remake

• invent • innovate • initiative • Introduce novelty

Progress of knowledgeEvolution of society

Contribute to the evolution of the world Creation initiative

Relation to human,to the city, to the nature ..

The RENAISSANCE :

“The man is the measure of all

things”

Creative synthesis in the BELLE EPOQUE

Technology allows many It imposes nothing

4 I major areas of creative synthesis

Improvement of the human condition

Improvement in the relationship between men

Improvement of life in the city

Improvement of the relationship to nature

Relation between art and technology.. for creation?

• Fundamental role of artists and creators in innovation

• Relation to technical progress

• Provision for the individual the best state of knowledge Introduction into reality

Creative synthesis

• Between the world of knowledge and technology, there are rich multiple potential and that of the vast expectations of society ..

• The design phase is a magical moment when the vision and the project “will materialize in a proposal , the result of the sensitivity of imagination and inspiration of the creator” ..

The challenge of conception and design in innovation

beauty is essential for innovation to be accepted by society Technology changes, the beauty remains

To innovate is to propose

The contact point between two worlds The time of the design

The focus on the individual

Relationship between technological potential and the individual in the innovation process

Psycho-logicAnthropo-logic

Socio-logic

Techno-logic

As tecnologiasA vida

Reencatamento do mundo Max Weber

Economy as value creation

Challenge of designing

• The challenge of the combination of knowledge, skills, ..

• Realize the creative synthesis

Manage complexity

• The innovative product design involves the meshing of skills and talents in many creative projects teams

• The purpose of this synthesis on the best state of the art is always increased satisfaction among potential users

Importance of design• The design is ..

“a creative synthesis “arts and crafts in the service of society

“always from líndividu to return to the individual“a proposal for the future “a sensitivity, a part of oneself “contribute to the re-enchantment of the world

• "DISEGNO" Design-design refers to the design and form to the imagined project. This is a proposal.

• "CONCETTO" concept refers to the idea, it's an intention.

• Technologies are like musical notes, letters of the alphabet, numbers, colors, spices ..

• Their creative combinations are endless ..

The impact of constant technology push

Example printers: new technology generations in decades

A inovação é « tecnologicamente neutra »,ela parte do indivíduo para retornar ao indivíduo

Atenção! As tecnologias são meios, não objetivos.Ninguém se apaixona por um Protocolo de Acsso Wireless

The needsneeds , wisheswishes , expectations dreamsexpectations dreams , desires of individuals do not define themselves in terms of technology ..

For high value-added innovations for users, do not mix technology and society ..

Practice does not stem from technology, they are specific to a community !

As technologias A vida

UtilizaçaoAplicação

Uso

uso

utiliza ção tecnológica

Não é um mercado , ou até mesmo um "uso" de banda larga !?

É uma necessidade de sair da solidão emocional

é a comunidade relevante que define as características do produto, e não a tecnologia !

ignorância da sociedade estácausando a síndrome do "sucesso tecnológico - fracasso comercial“ !

A inovação tratada como valor central innovation spirit

ou um dos valores centrais.

(concebemos o futuro), atores do progresso

O usuário, o indivíduo, o cliente como objetivo único

da inovação (human centric)

Excelência(s), atividade(s) profissional(ais), expertise(s),

talento(s) (skills)

Abertura para o mundo, para a novidade, para as novas

ideias, para as novas tecnologias

Diversidade, rede de conhecimentos, de talentos,

de origens

Elementos comuns às culturas da inovação 1/2

Iniciativas, propostas, empreendedorismo de todos

(tempo alocado, promoções)

Trabalho em equipe, equipes de projeto

Experimentação constante try, fall, try again, succeed

Direito de fracassar e assimilação do fracasso como

elemento chave da inovação

Líderes da inovação, pilotos, arquitetos de projetos,

campeões da inovação…

Elementos comuns às culturas da inovação 2/2

+ Elementos e valores específicos da cultura empresarialPor ex. saúde para todos, luxo, high-tech ou tecnologias específicas, defesa, alimentação

saudável, mutualismo, energia para todos, igualdade de oportunidades, educação,

laço social…

Inova ção?

É na relação do serviço com o indivíduo que se cria o valor

« Forte valor agregado para o usuário » = o que tem realmente valor para o usuário

• Creative synthesis from the integration of services in the real life, the way people live, the idea they have of it, and it offers a vision, progress, sensitivity, from the best state of knowledge

autonomy transparency security instantaneity information opportunity

self-image good management

effectiveness steering serenity

vision value (s)

anticipation

Capture rising values

Melhor conhecimento daqueles a quem se dirige

• Understand the dreams, desires, hopes, ideals, values and expectations of society, the needs of society ...

• Respect their sensitivity, their identity, their culture, from creation ...

• Understand their practices, their knowledge, their experiences ...

To go further ... for what was done to them so far

O que é inova ção?

places of innovation = meeting places, lifestyle, identification, sharing, exchange, souvenir ..

It is the "school of life"

inova ção é a introdu ção do progresso na vida real

Place for innovation?

Inovar é melhorar a condição humana !

“o progresso não tem sentido se for compartilhada por todos ” Aristóteles

A Brazilian model of innovation?

• Biodiversityculture ofinnovation– multiple

componentsof innovation

– cultural varieties

Models of culture of innovation in EUROPE

?

Models of culture of innovation at the world level

49th in 2011, 58th in 2012, 64th in 2013, ...

Global prespectives emergence of a new global leader with considerable assets rapid growth for 10 years, a relative pose, future prospects the relationship with China and the BRICS take off in education, science and technology the land of the internet

Brazilian culture and innovation diversity of backgrounds and cultures all openings and unit value, the Brazilian optimism colors, music, design

Democratic cropping

Brazilian business and innovation The emergence of highly innovative international Brazilian companies A very educational and industrial innovation cultureExamples of innovative projects in brazil

Global perspectives in BRASIL

• Its geographical size and resources , Brazil is an emerging strategic and economic problems of the economy do not suggest systemic risk. In 2011 he moved up to sixth in the world in terms of GDP(7th place in 2012). It is an agricultural giant, which has reserves of agricultural land, which in a global environment of increasing population pressure is a major asset. His basement is full of minerals, rare metals and oil. Finally, it is a market of 200 million people who access consumer, thanks to the policies of redistribution of income.

Recursos naturais enormes

O eixo de desenvolvimento sustentável Um coração para a futura estratégia de inovação no BRASIL

dos países mais urbanizados do mundo (85%)

This, 200 kilometers from the south-east, the Petrobras group found

similar deposits in late 2005 to what was extracted from the North Sea

(60 billion barrels).

The company exports 300,000 barrels / day.

The operational costs of around a million dollars a day for each drilling in deepwater, blew the group's debt

to more than $ 80 billion.

Defense sector:a strategic issue of importance

O Brasil estragou tudo ?

… Brazil slows but strong fundamentals

Brazil's growth began to decline after 2010 After the euphoria of 2010 (+7.5% growth), 2011 was subdued (+2.7% growth), and 2012, which was to be the year of the recovery, grew only +1 % with high inflation (+5.84%).

Consumption, strength of the Brazilian economy has gradually out of breath as a result of family debt because of high interest rates (24% per year).

Industrial activity declined (-2.7%) as the investment (-3.9%). The gap between demand and domestic supply has widened, consumption is based on imports (since 2005 trade has grown by +76% and the processing industry of only +8%).

The structural weaknesses of the Brazilian economy are known (lack of infrastructure, bureaucracy, fiscal maquis, education) and they hamper growth in the short term.

In the longer term, Brazil is still an unavoidable emerging country

1. In 2011 he moved up to sixth in the world in terms of GDP (7th place in 2012). It is the second largest exporter of iron ore and its basement full of bauxite, gold, manganese, nickel, phosphates, platinum, tin, uranium, rare earth etc.

2. It is also an agricultural giant: 1 producer of coffee, orange juice, sugar and soybeans, the second of beef and poultry. Finally, it is a market of 200 million people who access consumer, thanks to the policies of income redistribution conducted for 10 years who made 40 millionBrazilians out of poverty.

3. But it is sorely lacking in infrastructure (11% of the roads are paved), know-how and innovation (568 patents per year, 10,000 in France).

4. Brazil is a country still somewhat open (9.6% against 22% for France, it represents 1.3% of world trade) and the European Union, its biggest trading partner (the first client and the first supplier) in favor to support Brazil's growth, at a time when trade negotiations looming position.

A importância na economia e brasileira das Regiões Sul e

Sudeste br.

Uma proporção impressionante vem de uma pesquisa do banco de dados público LinkedIn para o setor da indústria de "software” , cujos resultados são mostrados na tabela ao lado

Metropolitan Area StateLinkedIn

Software %

São Paulo SP 10,480 31.8%

Rio de Janeiro RJ 2,720 8.2%

Porto Alegre RS 1,950 5.9%

Belo Horizonte MG 1,640 5.0%

Campinas SP 1,500 4.5%

Curitiba PR 1,010 3.1%

Recife PE 780 2.4%

Brasília DF 700 2.1%

Fortaleza CE 450 1.4%

Salvador BA 380 1.2%

Manaus AM 210 0.6%

Vitória ES 10 0.0%

Baixada Santista SP - 0.0%

Brazil 33,000

Top 13 metros share of nation 66%

Dimensão das Plataformas de Exportação localizadas nas Regiões Metropolitanas – Sul e Sudeste Br

Relatório da “Brookings Institution” (Washington, DC)

The dynamic of SAO PAULO state

• Investimentos em P&D duas vezes maior que a media nacional

• 12 centros de P&D internacionalmente reconhecidos

• 02 Universidades: UNICAMP : 33.000 alunos PUCAMP: 22.000 alunos

• Mais de 600 empresas com vocação em alta tecnologia

Campinas, hub de alta tecnologiaCampinas, hub de alta tecnologia

Fonte de luz Síncrotron brasileira que, em 2016, substituirá a fonte atual. Prédio com 43 mil m²Acelerador de elétrons e até 45 linhas de luzInvestimento de US$ 500 milhões

Biotecnologia Nanotecnologia TIC Agroalimentar

Energia

Química Fina Petroquímica Farmacêutico Equip. Saúde Materiais

Investments in infrastructure program

Programas de desenvolvimento que se tornaram referências internacionais

Erradica ção da extrema pobreza :a prodigiosa d écada

On development

To improve !

Relação privilegiada com BRICS e China

A trade balance in equilibrium

China and Brazil agreed to establish a swap line of about $30 billion in their respective currencies as they work to reinforce the clout of the world’s largest emerging markets on a global stage.

It’s all about ChinaWorld trading map for bulk carriers december 2013

Made in brasil!

The CBERS Program was born from a partnership between Brazil and China in the space technical scientific segment. Consequently, Brazil joined a select group of countries with remote sensing technology.

An important partership with AFRICA in agricultural sector

Orçamento da educação cresceu 205,7% em uma década

Investments in the National Education Plan

Development of universities

Global Researcher Views of Leading Countries in R&D by Technology/Research Area

Agriculture

& Food

Production

Auto &

Other

Motor

Vehicle

Civil

Aerospace,

Rail, &

Other

Transport

Military,

Defense &

Security

Composite

Nanotech,

& Other

Advanced

Materials

Energy

Generation

& Efficiency

Environ-

mental &

Sustainabi.

Healthcare

Medical,

Life

Science &

Biotech

Infor-

mation &

Communic

ations (ICT)

Instrument

& Other

Non-ICT

Electronics

U.S. Japan U.S. U.S. U.S. U.S. Germany U.S. U.S. U.S.

China Germany China China Japan Germany U.S. U.K. Japan Japan

Germany U.S. France Russia Germany China Japan Germany China Germany

Brazil China Germany U.K. China Japan U.K. Japan India China

JapanSouth

KoreaJapan France U.K. U.K. China China Germany U.K.

Brazil in the first 5 leading countries in the next 10 years

Source: Battelle Survey / IESCI

Patents filed in Brazil: an issue?

Brasilian culture and innovation

BRASIL: immigration countries and haven

BRASIL: Understand the future of a country

1889, progress as a moto

1941, Land of opportunity

2011, progress in action

2030, Choose our future

Extreme variety of population

The langage to watch in 2014 ...

COUNTRY ANY COLOUR

incredibly colorful architecture, objects and

clothing appeal to all the colors of the rainbow

• BRASIL: a country in all colors

– incredibly colorful – architecture, objects and clothing appeal to all the

colors of the rainbow

• A country all in musique

NATURA, music is an expression of bemstardem (welfare for all)

Music awakens and enriches our senses. It affects us deeply and makes us feel life. She has a knack for bringing people and integrate individuals.

Brasilian optimism

A connexion to innovation and to the world

The importance of ICT security

BRASIL « has one of the most vunerable and unprotected internet infrastructures in the world », according to IPEA.

The democratic cropping : The brasilian innovation in 2013

Increase of 7% of prices in bus and in the metro0.20 reals = 7 cents of euros

Social innovation in action: for democracy

The expression of diversity

A design in full effervescence based Brazilian values

The value of the Brasilian design

Brasilian design industry

Certainly two most well-known brasilian products in world

Brasilian business and innovation

Surgimento de um modelo brasileiro de inovação

Example: leadership in

transport sectors

Seleção Brasileira de Alimentos 'Innovation Breakfast': ENIVRANCE

The new brand made in BRASIL!

Business culture of innovation in BRASIL (1)

Business culture of innovation in BRASIL (2)

Business culture of innovation in BRASIL (3)

Brasil: is there a future for innovation ?

?

Obrigado !Florent.Pratlong@univ-paris1.fr

Say YES to INOVAÇÃOSay YES to BRASIL