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1 SAP Mobility Strategy April 11, 2013 Alexey Belozerov

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1

SAP Mobility Strategy

April 11, 2013

Alexey Belozerov

2

Strong, Global, Integrated

3

PBS Coals at A Glance

• Built in 1963, acquired by Severstal in 2008 • 1 surface mine • 5 underground mines • 2 preparation plants

4

Business Needs

• Control functions • Payments approval • Purchase Order approval • (travel) Expenses approval

• Operation functions

• Downtime tracking • Expenses recording • Safety Audit

• Data Analysis

5

Mobile apps offered by SAP

Finance

HR

Information

Technology

Manufacturing Supply Chain & Procurement Sales

Service

Industry

LOB, Industry

& Analytics

Apps

SAP Employee

Lookup SAP HR Approvals

SAP Interview Assistant

SAP Learning Assistant

SAP Leave Request

SAP Manager

Insight SAP Timesheet

SAP Travel Receipt

Capture*

SAP Travel Expense Approval*

SAP Travel Expense Report*

SAP Replication Manager

SAP TDMS

Manager

SAP CRM Sales

SAP Customer

and Contacts

SAP Customer

Briefing

SAP Customer Financial

Fact Sheet*

SAP ERP Order Status

SAP Material Availability

SAP Sales Order

Notification SAP Cart Approval

SAP Sanctioned-Party List

SAP Transport Notification and Status

SAP Transport Tendering

SAP ERP Quality

Issue

SAP EHS Safety Issue

SAP Inventory Manager

SAP Visual Enterprise

Viewer SAP

Work Manager*

SAP Rounds

Manager

SAP Service

Manager*

SAP Work Manager*

SAP CRM Service Manager*

SAP Retail Execution

SAP Policy- holder

Lookup

SAP Citizen

Connect

SAP EMR

Unwired

SAP Clinical

Task Tracker

SAP In-Store

Product Lookup

SAP Retail

Store Ops Manager

SAP ERP Customer

Order Entry

Analytics

SAP Business Objects

Explorer

SAP Business Objects Mobile

SAP Strategy Management

SAP Customer Financial

Fact Sheet*

SAP GRC Access

Approver* SAP GRC

Policy Survey SAP

Payment Approvals

SAP RealSpend

SAP Travel

Expense Approval* SAP

Travel Expense Report*

SAP Travel Receipt

Capture*

6

SAP Applications : from simple to complex ones

easy-to-run complex

useful

7

Project timeline and participants

Feb 2012 Sep 2012 Mar 2012 May 2012 Jul 2012

8

A Basis

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Mobility: Disruption Leads to Opportunity

• End-user usage and company support of employee-liable devices will have the largest impact on the mobile enterprise

• CoIT goes beyond device to

applications where the focus goes from end-user design to management and security

• BYOD policy and broader mobile enterprise strategy is critical to success

• Cloud computing is a game changer

for the mobile enterprise

• App enablement is growing market cutting across key B2C, B2B and B2E

9

10

Challenges & Opportunities in the Mobile Enterprise

• Large number of suppliers in this market

• BYOD Complexity

• Deployment and support of new technologies Build vs. buy

Cloud vs. on-prem

Manage and support

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• Numerous benefits Better informed decisions faster

Enhanced customer relationships and retention

Increased revenue generation opportunities

Cost savings

• Mobility as an opportunity to re-assess current processes and make more

efficient

Challenges Opportunities

11

Recommendations

• Make mobility strategic – many companies have policies, few have strategies

• Create a "mobile profile" of your organization understanding user segmentation

• Leverage existing investments/talent allows for smoother more efficient deployments

• Curtail implementation challenges – consider a managed mobility partner

11

12

PBS Challenges and Priorities

Challenges

• Volatility of the mining industry

forces the company to look for

ways to ensure costs stay under

control

• Need to provide real-time access

to exploration, manufacturing, and

sales information from anywhere at

any time

• Executives need the most up to

date information to make the best

decisions

Evaluation Priorities

• Needed to leverage existing SAP

backend systems

• Found SAP already offered

packaged apps for many of the

business processes we needed

• Wanted flexibility to build custom

apps

• Preferred solutions from one

provider

13

SAP BusinessObjects Mobile & SAP RealSpend

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Looking Ahead

Benefits

• Executives are able to make better

decisions faster

• Saved significant development

effort by leveraging several SAP

Mobile packaged apps

• Reduced integration time and

complexity by leveraging best

practices of a trusted provider

Next Steps

• Evaluating additional packaged

mobile applications from SAP for

field workers including mine

inspectors.

• Expand use SAP Afaria to add

device management to the

application management in place

today

• Evaluate SAP Mobile Documents

for content management

15

Travel Expense Approval (business design)

• HR clerk creates expense reports for employees • Approval Process (GUI or App) • Settlement to FI

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SAP Travel Expense Approval & SAP Travel Receipt Capture

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SAP Payments Approval

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Payments Approval (business design)

• Payment Run • SAP BCM batch generation • Two-steps Approval Process (GUI or App) • An ACH file transferred directly to the Bank

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SAP Payments Approval (app design)

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SAP Payments Approval (app design)

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Purchase Order Approval

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Purchase Order Approval (business design)

• Procurement clerks create Purchase Orders • Responsible employees approve (GUI ME28) • Clerks print and send PO to a Vendor • Delivery • Payment

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Purchase Order Approval Strategy (business design)

< $3K • Px • Vx

$3K - $10K • Px • PM • Vx • CM

> $10K • Px • PM • Vx • CM • CFO • CEO

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Purchase Order Approval (app design)

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Purchase Order Approval (app design)

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Purchase Order Approval (app design)

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Safety Audit

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SAP Quality Issue

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Downtime Tracking

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iDowntime (app design prototype)

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Downtime KPI

32

Thank You!

33

PBS Production System: iPad version

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PBS Mobility. Next Steps.

PBS Mobile

Production Scorecard

Production KPI’s

Incl. geology and quality

Equipment Availability/Utilization.

SAP PM Costs and EBITDA

SAP FI/CO

To see by each mine:

• How many tons?

• Why? What was the reason?

• What the cost?

• How much did we earn?

35

PBS Mobility. Next Steps.

36

SAP BusinessObjects Mobile

37

SAP BusinessObjects Mobile

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SAP Implementation

A B C D E F G H I J

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

1 Phase 1 P2P, Order-To-Cash, HR, Financials

2 Procurement and Warehouse

3 Sales and Distribution

4 Finance and Controlling (GL,AP,AR,FA)

5 HCM (Time Management, Payroll, Org )

6 BI Reporting (Controlling, FI)

7 Phase 2 PM - Repairs and Maintenance

8 Enhanced Warehouse - WMS

9 Time Clocks - Fingerprints

10 PM - Equipment Availability

11 PM - Repairs and Maintenance

12 Phase 3 BI and Mobility

13 Production Reporting System: iPad, iPhone

14 Purchase Order Approval

15 Downpayment Approval

16 Downtime Mining Reporting

17 KPI: Production, Cost, Availability

18 HR Approvals (expense reports, vacations)

Today

Phase Functionality2011 2012

39

Achieve more together

These materials are confidential and have been prepared by OAO Severstal

(Severstal) solely for your information and may not be reproduced, retransmitted

or further distributed to any other person or published, in whole or in part, for any

other purpose.

These materials may contain projections and other forward-looking statements

regarding future events or the future financial performance of Severstal. You can

identify forward-looking statements by terms such as “expect,” “believe,”

“estimate,” “intend,” “will,” “could,” “may” or “might”, or other similar expressions.

Severstal cautions you that these statements are only predictions and that actual

events or results may differ materially. Severstal will not update these

statements to reflect events and circumstances occurring after the date hereof.

Factors that could cause the actual results to differ materially from those

contained in projections or forward-looking statements of Severstal may include,

among others, general economic and competitive environment conditions in the

markets in which Severstal operates, market change in the steel and mining

industries, as well as many other risks affecting Severstal and its operations.

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