Volume 36 July 2013 w w w . G r e e c e C h a m b e r . o r g

The Chamber has moved. Please stop & visit! 2402 West Ridge Road Greece, NY 14626

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Braces of Greece Ribbon Cutting

Leadership Greece 2013

Taco Bell Grand Opening & Ribbon Cutting

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Business Matters

July 2013

By: Jodie A. Perry, IOM

President & CEO

What Does the Future

Hold for Health

Insurance?

The Greece Chamber of Commerce has

been providing health insurance plans to the

business community for over two decades. I

have been with the Chamber for only the 6.5 years but in

that short time we have already seen an immense amount of

changes within the health insurance arena.

We all know that at the end of this year the bulk of the

Affordable Care Act goes into place. Recently the Federal

Government took the unusual step of delaying the employer

mandate portion of the Act for larger employers (50

employees+). Having sat through a number of training

sessions and talked to a variety of people who are intimately

involved with the details of the huge law I personally think

this was a wise step. The simple fact of the matter is that this

is a very, very large bill and the government does not have

all the regulations in place to make it start for January 2014.

Reading that might make you excited to think that

means nothing is changing but I have to share with you that

is not true. First of all, New York State is not the Federal

Government and they are very much moving ahead with

their portion of the reform. Who will that impact? Primarily

the small business market.

Whether or not you get your insurance from the

Greece Chamber, there are ways we can help your business

navigate these tricky waters ahead. First of all, we’re

providing several upcoming FREE training opportunities

for you to attend and find out more about all the changes

that area ahead. Remember, this is a dynamic law – the

pieces and parts are still in motion – so (hopefully) each

month we get closer to January 1st the more definite

information we will have.

Second, keep a close eye on our newsletter and

email blasts because as the State continues to roll out

information, we will continue to pass it along to our

members.

Finally, here are a few really important things for

you to know about reform:

The Greece Chamber will continue in our role as a fully

licensed insurance broker both inside and outside the

new Exchanges that are being set up.

The State of NY will be running two Exchanges:

Individuals & Sole Proprietors and the SHOP (Small

Business, 2-50 employees). Again, we’ll be able to help

you in either one of these exchanges.

Pretty much every insurance plan in the state will be

changing in some form or fashion at the end of the year

to come into compliance with the minimum benefits

required. Unfortunately, what exactly those changes

are have not been announced yet, but we (cont’ on page 5)

CONTENTS

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Board

Of

Directors

Chairman: Del Smith

Vice Chair: Don Felter Jr.

Treasurer: Brian Ward Secretary:

Chrissy Andrews Immediate Past Chair:

Paul Chatfield

Patricia Anthony Todd Baxter

Laura Bennett Andrew Conlon Russell Herman Chris Lohrman

Michael Mordenga Dr. Shaun Nelms

Sharon Quataert Wendy Rockcastle

Todd Schirmer Greg Stahl

Michael West

Greece

Chamber

Charitable

Foundation

President: Kyle Van Putte

Vice President: Jodie Perry

Treasurer: Gilbert Cooper

Secretary: Anne Loria

Paul Chatfield

John Cirella

Jim Hofford

Christopher Johnston

Joan Korsch

Bonnie Kuppinger

Michael Masiello

Dan Richardson

William Selke

Eugene Welch

Al Meilutis

Committee

Chairs

Community Awards Banquet: Wendy Rockcastle Outdoors: Todd Schirmer &

Dave Pandina Ambassadors: Barbara

Giancursio Small Business of the Year:

Jim Cummings Race on the Ridge:

Anne Loria

Dewey Avenue Roundtable: Paul Chatfield

Youth Hall of Fame: Ralph DeStephano / Rhett

VanScoter

Taste of the Town: Laura Bennett

Chamber Staff President/CEO: Jodie A. Perry, IOM Director of Member Services & Events: Sue Edgett Director of Marketing & Communications: Terry Hogan Director of Finance & Member Benefits: Christine Sortino

Membership Development Manager: Paula Guck Office Manager: Kathleen Strassner

Business Matters by Jodie A. Perry

Member Events

Meet Our Members

Member Benefits

Leadership Greece 2013 Graduation

Upcoming Events

New Members

Ribbon Cuttings

Free Enterprise Magazine Article— Forming an Advisory Board

Small Business Success Series: Staff Retreats

8

Recommended Reading

YEA! 2013 Graduation

FREE Chamber Events

Save the Date

MEET OUR MEMBERS

Dependable Floor

Cleaning, Inc.

Rick Nawrocki owns and operates

Dependable Floor Cleaning, Inc.. The

company has been providing western

New York with their services since 1981. Estimates are free with

no obligation. They offer both residential and commercial

services. Rick is a retired employee of the Rochester N.Y. Police

Department as well as a past firefighter of the Gates, NY Fire

Department.

Dependable Floor Cleaning, Inc. offers floor cleaning ,

janitorial cleaning, power washing, water damage extraction,

and fire damage restoration. The company is licensed, bonded,

insured and federal background compliant. “We only hire the

best,” says Rick. “Our commitment to unsurpassed service and

workmanship has earned us a well-deserved reputation as the

area’s finest cleaning service.“ Dependable Floor Cleaning has

relationships with several insurance companies in the industry.

Customers will enjoy the reasonable rates, 100% satisfaction

guarantee and incentives for referring family and friends.

If you would like to learn more about Dependable

Floor Cleaning, Inc. or are in need of services from the

company, contact Rick Nawrocki at 585-227-9883 or visit them

on the Internet at www.dependablefloorcleaning.com. While

visiting them online, be sure to click on their portfolio page and

view examples of their impeccable work.

Be sure to tell them that you saw their spotlight in

SuccessLink Journal! - Director of Marketing &

Communications, Terry Hogan

Greece Community Dog Walk (Greece Chamber

Outdoors Committee) Wednesday, July 17th, 2013 ~ 6:30pm (Rain or shine) ~

Greece Canal Park ~ 241 Elmgrove Road (Hike will leave

from Rotary Lodge Parking Area) ~ treats, water and waste

bags will be provided. Guides will be on hand for

questions about the canal and its history. Sponsored by

Pet$aver Healthy Pet Superstore.

www.GreeceChamber.org

Bryant & Stratton College—Summer Health &

Wellness Fair Saturday, July 20th, 2013 10:00am—2:00pm ~ 854 Long

Pond Road ~ Delicious and healthy refreshments, bounce

house and activities for kids, music and 98PXY

broadcasting from 10:00am—noon, raffles, and more

Facebook.com\BSCRochester

Historical Erie Canal Guided Hike (Greece

Chamber Outdoors Committee) Thursday, August 1st, 2013 ~ 5:00pm & 5:45pm ~ Henpeck

Park ~ 2956 Ridgeway Avenue ~ Historic guided walk

along the Erie Canal from Henpeck Park to Junction Lock ~

Register early. Limited to first 20 to register for each hike.

www.GreeceChamber.org

2013 National Night Out Against Crime

at the Dewey Avenue Family Festival Tuesday, August 6th, 2013 5:00pm—8:00pm ~ 3000 Dewey

Avenue (Bethany/Barnard/Two Doors Parking Lot)~ Cub

Scout Sign-up, Police and Fire Dept. Demonstrations, Street

Machine Car Show, Bounce House and Games by YMCA,

$5 Kids Haircuts by the House of Hair, Martial Arts Demo

by Arikata, Face Painting and clowns, Free Bike Raffle by

Target Stores. Music by Kelley’s Heroes and Music

Memories, Inc. Concessions offered by Two Doors

Community Resource Center.

www.TwoDoors.org

Doodle Bugs Grand Opening & Ribbon Cutting

Ceremony Friday, August 23rd, 2013 ~ Doodle Bugs ~ 1700 English

Road ~ 585-453-8100 ~ Grand Opening & Ribbon Cutting

Ceremony at 1:30pm

www.DoodleBugs.com

Member Events:

Page 3

CONNECT with the Greece Chamber!

Helping You Succeed:

Take advantage of email blasts to let 800+

other local business people know more about your services

products or an event that you might be

having. YOUR first blast is FREE!

Submit Member News briefs and / or promote

YOUR business, through the Chamber

newsletter, SuccessLink Journal.

Page 4

Recommended Reading... Successful Seminar Selling

The ultimate small business guide to boosting sales and profits through seminars and

workshops

by Philip Calvert

F or small

businesses,

workshops and

seminars can be a

proactive approach for

getting face-to-face with

potential and current

clients and demonstrating

services and products.

They are also perfect for

training and educating

employees. Author Philip

Calvert, in his book,

Successful Seminar Selling,

discusses in-depth the key

elements of putting

together and conducting these valuable tools for small

business growth and profitability. Calvert covers

everything from planning, preparing, presentation to

follow-ups, maximizing profits, and everything in

between.

Philip Calvert is a professional speaker and

recognized expert in selling and Internet Marketing. He is

also the founder of Training Strategies Limited. –Terry

Hogan, Director of Marketing & Communications

ENGAGE: MEMBERSHIP 101

BREAKFAST Friday, July 19, 2013 8:00am—9:00am

Ridgemont Country Club

3717 West Ridge Road

All members welcome

If you’ve been wondering how to take advantage of your

Chamber membership...this is the event for you! Bring a

colleague and share the knowledge.

Congratulations:

YEA!

Class of 2013!

Tradeshow Tips: Getting the

Most from Your Exhibit Thursday, July 18th, 2013 7:30am—9:00am

Greece Chamber Board Room

2402 West Ridge Road

If you are considering showcasing your business at a tradeshow, you

won’t want to miss this mini-seminar. Learn about successful event

preparation, table-top ideas, following up after the event and more!

FREE

EVENT

FREE

EVENT

Pictured at the left: Braces of Greece

celebrates grand opening at 770

Fetzner Road.

Page 5

WELCOME NEW MEMBERS! ADVERTISING You Need My Guy Joe Cassara, CEO 125 Canal Landing Boulevard Rochester, NY 14626 (585) 329-4419 www.youneedmyguy.com

AUTOMOBILE RENTALS Avis – Rock Sold Auto LLC Edward Williams, Agency Owner 317 Greece Ridge Center Drive Rochester, NY 14626 (585) 720-5370 Fax: (585) 720-5377

BAKERIES Debbie Fedele Wedding Cakes & Specialties

Debbie Fedele, Owner 29 Rogers Drive Rochester, NY 14606 (585) 281-1201

BUSINESS OPPORTUNITIES Main Street Logistics Matt Kirik 105 McLaughlin Road Rochester, NY 14615 (585) 433-0333 x1014 Fax: (877) 227-9609 www.MainStLogistics.com

COMMUNITY ORGANIZATIONS Alzheimer’s Association, Rochester & Finger Lakes Chapter Lydia Fernandez, Communications Director 435 East Henrietta Road Rochester, NY 14620 (585) 760-5400 Fax: (585) 760-5401

CONSTRUCTION Schwab Design Build Jen Schwab 150 Newfield Drive Rochester, NY 14616 (585) 415-4070

EMBROIDERY/SCREEN PRINTING Prism Embroidery Judy Furdyn 126 Wye Bridge Drive Rochester, NY 14616 (585) 225-1650 Fax: (585) 225-5131 www.prismemb.com

GOVERNMENT Town of Greece – Andrew Conlon Andrew Conlon, Town Council 46 Mountain Ash Drive Rochester, NY 14615 (585) 406-7937

LAWN CARE & LANDSCAPING Tom McGuire Tree Service & Landscaping, Inc. Mike Reichert, Owner 54 Island Cottage Road Rochester, NY 14612 (585) 225-9244 www.tommcguiretreeservice.com

MANUFACTURING Rochester Vibratory & Assembly Jason Perkins, Owner 460 Buffalo Road, Dock 140 Rochester, NY 14611 (585) 436-4802 Fax: (585) 697-0585

MARKETING Marketing Trends Angela Ann Guadino, CEO/President 197 Weiland Woods Lane Rochester, NY 14626 (585) 281-0769

RESTAURANTS / DELICATESSENS Critics on The Mall George Criticos, President 362 Greece Ridge Center Drive Rochester, NY 14626 (585) 227-5220 Fax: (585) 227-3206 www.criticsonthemall.com

RESTAURANTS/DELICATESSENS Red Lobster Brian Scott, General Manager 1515 West Ridge Road Rochester, NY 14615 (585) 663-8360 www.redlobster.com

RESTAURANTS / DELICATESSENS Stonewood Deli & Market Bill Christmas 295 Stonewood Avenue Rochester, NY 14616 (585) 663-8110

RETIREMENT COMMUNITIES & HOMES Episcopal SeniorLife Communities Mary Keller, Director of Beatrice Place 535 Mt. Hope Avenue Rochester, NY 14620 (585) 278-7255

SHOPPING Mall Tote Inc. Chad McKenzie, President 1128 Lexington Avenue Rochester, NY 14606 (585) 576-9784 Fax: (585) 576-5845 www.themalltote.com

* As of June 28, 2013

cont’ from cover—What Does the Future Hold for Health

Insurance do believe ancillary services such as

vision coverage will probably be going

away on many plans.

There will still be high deductible plans

available both inside and outside the

exchanges but they may look a little

different.

You may qualify for tax subsidies as an

individual (or sole proprietor) or a tax

deduction as a small business to help you

pay for health insurance coverage. We

will be able to help you to figure out

what you qualify for.

Rates for the plans on the Exchanges are

due to be released sometime in August. Remember – call the Chamber office with any

questions you have. We’re here to help you

figure out what is ahead for health insurance!

Ribbon Cuttings

&

Grand Openings

Pictured above: Taco Bell cuts the

ribbon for grand opening at 3900

Dewey Avenue!

On Friday, June 16th, 2013 the Chamber celebrated a graduation luncheon at

Lamplighter Restaurant for the Leadership Greece Class of 2014. The program began in 2009. This year we

would like to congratulate the following graduates:

Dave Barber—Rochester Marriott Airport Hotel

Steve Barz—Town of Greece

Jamie George—Villa of Hope

Joan Gilchrist—LegalShield

Jackie Pilgrim—Unity Health System

Matt Regatuso—Rochester Marriott Airport Hotel

Zaida Rodriguez—Unity Health System

Mike Woodbury—Unity Health System

Upcoming Events July

7/16, Tuesday – Board of Directors Meeting ~ 7:30am to 9:00am

7/16, Tuesday – Taste of the Town Planning Committee meeting ~ 2:00pm to 3:00pm

7/17, Wednesday – Health Care Reform Seminar ~ 3:00pm to 4:30pm ~ Greece Chamber Board Room ~ Contact Chris Sortino at the

Greece Chamber for more information

7/17, Wednesday – Greece Community Dog Walk ~ 6:30pm ~ Rotary Lodge in Greece Canal Park, 241 Elmgrove Road ~ Contact Sue

Edgett at the Greece Chamber for more information

7/18, Thursday – Tradeshow Tips Seminar: Getting the Most from Your Exhibit ~ 7:30am to 9:00am ~ Greece Chamber Board Room ~

Contact Terry Hogan or Chris Sortino for more information

7/19, Friday – Engage: Membership 101 Breakfast ~ 8:00am to 9:00am ~ Ridgemont Country Club, 3717 West Ridge Road

7/24, Wednesday – Leadership Greece Information Session ~ 8:00am to 9:00am ~ Greece Chamber Board Room ~ Contact Sue Edgett

at the Greece Chamber to learn how you can become a part of this innovative program

7/25, Thursday – Ambassadors meeting ~ 8:00am to 9:00am ~ Greece Chamber Conference Room

7/30, Tuesday – Health Care Reform Seminar ~ 7:30am to 9:00am ~ Greece Chamber Board Room ~ Contact Chris Sortino at the

Greece Chamber for more information

August

8/1, Thursday – Guided Erie Canal Walk to Junction Lock ~ 6:00pm ~ Henpeck Park, 2956 Ridgeway Avenue ~ Contact Sue Edgett at

the Greece Chamber for more information

8/2, Friday – First Friday Networking ~ 7:30am to 8:30am ~ Camp Northpoint, 249 North Greece Road, Hilton ~ Hosted by the

Northwest Family YMCA

8/6, Tuesday – Outdoors Committee meeting ~ 8:00am to 9:00am ~ Northwest Savings Bank, 860 Long Pond Road

8/8, Thursday – Race on the Ridge 5K Planning Committee meeting ~ 12:00pm to 1:00pm ~ Bryant & Stratton College, 854 Long

Pond Road

8/8, Thursday – Health & Wellness Fair Planning Committee meeting ~ 1:00pm to 2:00pm ~ Greece Chamber Board Room

8/15, Thursday – Networking Luncheon with Guest Speaker, US Congresswoman Louise Slaughter ~ 11:45am to 1:15om ~ Rochester

Marriott Airport Hotel, 1890 West Ridge Road ~ Sponsored by Unity Health System

8/20, Tuesday – Board of Directors Meeting ~ 7:30am to 9:00am

8/20, Tuesday – Taste of the Town Planning Committee meeting ~ 2:00pm to 3:00pm

8/22, Thursday – Ambassadors meeting ~ 8:00am to 9:00am ~ Greece Chamber Conference Room

8/25, Sunday – Taste of the Town ~ Fun, family-friendly event designed to showcase the unique culinary option in and around

Greece ~ 3:00pm to 6:00pm ~ Greece Community & Senior Center, Three Vince Tofany Boulevard off Long Pond Road ~ Contact the

Chamber office for more information

Page 6

You are cordially invited to attend an

information session for

Wednesday, July 24th, 2013 8:00am—9:00am

Greece Chamber of Commerce Board Room

We hope you can join us to learn more about how

you and your company can benefit by taking part

in the Leadership Greece Class of 2014!

Networking and refreshments begin at 8:00am, an

informational session will follow at 8:15am,

including a question & answer session from past

graduates.

Please RSVP to Sue Edgett at the Chamber

227-7272 or Sue@GreeceChamber.org

Page 7

Small Biz Success: Staff Retreats: Maximizing

Team Skills & Creativity

Sponsored by:

Tuesday, August 27, 2013 7:30am—9:00am

Greece Chamber Board Room

Does your staff share a unified vision? Dan

Hedberg, owner of Monad Associates will present Staff Retreats:

Maximizing Team Skills & Creativity as part of the Chamber’s

Small Business Success Series. This session will focus on clarifying

company goals and achieving them utilizing the skills and creativity

of your team members. The retreat environment is perfect for

enhancing workplace relationships, team building, new ideas, and

increased productivity. The following topics will be

discussed: What is the value of a retreat (reasons for holding it)

Preparing for the retreat

The retreat agenda (What it should and should not include)

Retreat activities

Evaluating the outcome of your retreat (Did we accomplish

what we set out to do and how do we know)

For more details , call Terry Hogan at 585-227-7272 or visit

www.GreeceChamber.org

Why should you form an

advisory board? An advisory board can

help grow your business, avoid common

pitfalls, and tap into the experiences of

people who you can’t afford to hire full

time. Unlike a formal board of directors, an

advisory board is an informal group of

outside advisers who don’t have

governance over you or your firm. Advisory

board members act as coaches and safe

sounding boards to help solve problems,

hone your strategy, and attack new

opportunities.

Advisory boards force you to set aside time

to think strategically, give you a forum to be

100% open and vulnerable without

repercussions from a formal board, and

serve as a sharp external lens through which

to view yourself and your company.

Whom should you select? Draw five

circles on a blank piece of paper

representing the areas of your business in

which you need the most help and that have

the best growth potential. Write down the

names of your dream advisers in each area,

and use your network to connect with them.

The best advisory board members are

strong communicators, are problem solvers,

have experience in your field, and have

undergone successes and failures.

Once you’ve chosen your targets, meet with

them in person to gauge their energy level

and chemistry before inviting them to join

your board. After they’ve accepted, consider

drafting a simple one-page agreement that

covers nondisclosure, a noncompete clause,

compensation, and expected time

commitment. My best advisers have felt a

sense of duty to the next generation of

entrepreneurs and genuinely enjoy helping,

but they expect compensation. I have found

that paying a reasonable per meeting fee in

cash and issuing stock options with two-

year vesting work best.

What does an advisory board work

on? Typical advisory board projects include

helping with your annual strategic plan,

penetrating new markets, improving the

performance of your executive team, and

recruiting key hires. How often does an advisory board

meet? My advisory board meets in person

at least once a year for half a day to review

the prior year and dig into objectives for the

current year. We then meet quarterly to

review progress, plan, and focus on a

particular problem area or growth area.

Finally, we have a 1-hour update call each

month. I recommend that you nail down the

schedule for the full year and stick to it. Where do advisory boards meet? At

least one of the live meetings should be at

your company. I like to rotate other

meetings at an adviser’s place of business or

at an industry trade show. Use zoom.us,

webex, or Skype for remote group

videoconferencing.—Kenny Hawk, CEO/

Founder, Brandboards (article published in Free

Enterprise Magazine July 2013)

Forming an Advisory Board: A Quick Start Guide

2402 West Ridge Road Greece, NY 14626-3053

Save the Dates!

www.GreeceChamber.org

Sunday August 25, 2013

3-6pm

Sunday October 13, 2013

8am

Friday November 15, 2013

Noon