apuntes de marketing digital
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Apuntes sobre marketing digitalBuenos Aires, 8 de agosto de 2014@gdantur
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Charla ON DEMAND
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Las tecnologías disruptivas implican un cambio en la propuesta de valor de cualquier negocioInternet es definitivamente una tecnología disruptiva
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Cocodrilo que duerme es cartera
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Re-invención de casi todoLo más obvio
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Re-invención de casi todoLo no tan obvio
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Redefinición de todo el mix de marketingNo sólo se trata de la publicidad
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1995 2000 2005 2010 20150%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
ADOPCION DIGITAL
NATIVOS
INMIGRANTES
VISITANTES
15 20 25 30 3530 35 40 45 5045 50 55 60 65
EDAD
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Lo que ya pasóEl modelo más exitoso de Internet (al momento)
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When users are actively looking to purchase something, they typically go to search engines or e-commerce sites.
COSECHAR INTENCION DE COMPRA
search with purchasing intent, is an incredible business modelsearch without purchasing intent, is a terrible one.
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BRANDING , EL GRAN DESAFIO
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El futuro es mobileO mejor dicho multipantalla
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Big dataYo te conozco … (más que Coto y Arjona)
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SocialClick and share
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Content marketingLas marcas se transforman en medios
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The Internet of ThingsNo sólo las computadoras se conectan
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Muchas gracias
@gdantur