aquafina children's summer series marketing report - summer 2013
DESCRIPTION
Pepsi subsidiary Aquafina sponsored the 2013 Children's Summer Series at Studio Movie Grill, enabling thousands of family to enjoy popular children's films at a reduced ticket price of $1-2. This report details the marketing exposure SMG gave to Aquafina in exchange for sponsorship of the series. For information on sponsoring a film series at SMG, contact Lynne McQuaker at [email protected]TRANSCRIPT
Marketing Report Summer 2013
Email Marketing May 22, 2013 SMG Children’s Summer Series Presents: Charlotte’s Web
Distributed to database of 346,000 Subscribers.
Email Marketing May 29, 2013 Cock-a-doodle-doo come see Chicken Run at the Aquafina Children’s Summer Series.
Distributed to database of 346,000 Subscribers.
Email Marketing June 3, 2013 The Big Red Dog is Back at the Aquafina Children’s Summer Series.
Distributed to database of 346,000 Subscribers.
Email Marketing June 10, 2013 Gather your minions to see the original Despicable Me before the sequel comes out.
Distributed to database of 346,000 Subscribers.
Email Marketing June 20, 2013 Follow That Bird...to SMG
Distributed to database of 346,000 Subscribers.
Email Marketing July 3, 2013 Aquafina Summer Series and the Muppets Take Manhattan
Distributed to database of 346,000 Subscribers.
Screenvision Exposure
• 12 eaters • 107 Screens • 15,697 Seats • 16 weeks • Approximately 2M general attendance
exposed to slide impressions • X3 Slides viewed per visit = 6M
impressions • $ Value of same ad run if purchased from
Screenvision i/o SMG = $53,600
Apple TV Exposure
• 12 eaters • 16 Weeks • Approximately 2M general attendance
exposed to slide impressions • X3 Slides viewed per visit = 6M
impressions • Exposure not available for sale.
Posters
• Day Cares • Schools • Libraries • Churches
Posters
• Day Cares • Schools • Libraries • Churches
Facebook Campaigns
PLANO COPPERFIELD ARLINGTON LEWISVILLE ROYAL CITY CENTRE HOLCOMB SCOTTSDALE WHEATON SPRING VALLEY DULUTH EPICENTRE TOTALS CHARLOTTE'S WEB 289 275 409 277 396 440 527 366 294 213 277 348 4111 CHICKEN RUN 154 214 311 137 316 210 528 214 177 249 164 2674 CLIFFORD'S REALLY BIG MOVIE 334 445 686 298 391 478 811 315 243 173 289 175 4638 DESPICABLE ME 538 707 1089 345 548 808 1109 382 383 305 470 365 7049 HOW TO TRAIN YOUR DRAGON 349 388 415 223 387 372 550 189 357 224 330 360 4144 MUPPETS TAKE MANHATTAN 226 305 387 173 389 413 464 172 231 158 251 322 3491 OPEN SEASON 234 215 359 177 370 333 412 65 116 114 190 285 2870 FOLLOW THAT BIRD 221 198 343 164 421 259 358 118 195 134 133 327 2871 SHREK 200 246 360 182 393 423 367 163 301 107 155 248 3145 THE LORAX 190 429 390 200 313 380 698 135 255 171 339 335 3835 VEGGIE TALES 362 276 426 285 505 371 384 135 273 187 88 251 3543 TOTALS 3097 3698 5175 2461 4429 4487 6208 2254 2648 1963 2771 3180 42371
A Refreshing Summer with Aquafina was had by all at Studio Movie Grill…
2013 SMG AQUAFINA CHILDRENS SUMMER SERIES ATTENDANCE
Attendees by State
Texas
Georgia
North Carolina Illinois
A1endees by Metro
Atlanta, GA
CharloLe, NC
Chicago, IL
Dallas, TX
Houston, TX
ScoLsdale, AZ
12 THEATERS 11 MOVIES 42,371 PEOPLE ENJOYING AQUAFINA
Summary of Marketing Exposure
• 11 Weeks • 5 Screenings/week = 55 screenings per location • X 12 locations = 660 screenings total
• 42,371 Attendees • 6 emails x distribution to 346,000 subscribers = 2,076,000 emails • 11 Facebook posts
• 394,914 impressions • 613 likes • 259 shares • 30 comments
• 3 Screenvision slides • Exposure to 2M regular attendance
• X 3 slides viewed per visit = 6M impressions • Approximate retail value of ad space: $53,600
• Apple TV Exposure • Exposure to 2M regular attendance
• X3 Slides viewed per visit =6M impressions • Exposure not available for sale.
• 4 Poster versions distributed • Schools • Churches • Libraries • Daycares
For SMG Series Sponsorship Information
Please contact:
Lynne McQuaker Director of Alternate Programming [email protected]
8350 N. Central Expressway Suite 400
Dallas, Texas 75206