ar experience design @ are2011
DESCRIPTION
Short talGene BeckerTRANSCRIPT
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Experience Design for Mobile Augmented Reality
Gene BeckerMay 2011
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“You are the world’s firstpure play experience designers”
- Bruce Sterling
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© 2010, Layar B.V.
what makes a compelling experience? Physical / Mental
ChallengeSelf-Expression
& Creativity
Physical Stimulation(sights, sounds, touch…)
Mental / EmotionalStimulation, Imagination
Bonding, Sharing &Cooperation
Competing with others
ref: Hull, Reid “Experience Design for Pervasive Computing”
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© 2010, Layar B.V.
mobile AR experience design practices
1. Zero-click experiences
2. Narrative elements
3. Magic moments
4. Immersion & flow vs. literal positioning
5. AR as social photography
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We’re still in the silent film era of the AR medium
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Historic Market Street layer by bigBigBang
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Quadmented by Adriano Farano @farano
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Quadmented by Adriano Farano @farano
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Quadmented by Adriano Farano @farano
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Quadmented by Adriano Farano @farano
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PhillyHistory.orgAR by Deb Boyer & Josh Marcus@azavea
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Berlin Wall layer by Marc Rene Gardeya
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tiananmen squARed
johncraigfreeman.com
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virtualpublicartproject.com@vpublicart
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freespace by spacelib
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Tweeps around by TAB
http
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tabw
orld
med
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om
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Instaphotos by TAB Worldmedia
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© 2010, Layar B.V.
mobile AR experience design practices
1. Zero-click experiences
2. Narrative elements
3. Magic moments
4. Immersion & flow vs. literal positioning
5. AR as social photography
![Page 20: AR Experience Design @ ARE2011](https://reader034.vdocument.in/reader034/viewer/2022051611/54b9a96e4a7959497a8b46cd/html5/thumbnails/20.jpg)
Discuss.Gene Beckertw: @genebeckerskype: gene.becker web: www.layar.commail: [email protected]