arbcon 2010-berlin-conference-announcement

1st European AR Business Conference Berlin, April 23 | 2010 ARBcon.eu

&Marketing�

&Urbanity�

&Gaming�

AUGMENTED �REALITY �

&Mobility�

&Experience�

&Media�

&Retail �

meets business�&Travel �

&SocialNetworks�


What is ARBcon.eu?!AR Business Conference (ARBcon.eu) is the largest conference with the focus on augmented reality in Europe. !

Augmented Reality (AR) is now beginning to enter the mass market. With the physical world as a platform there will be major new opportunities across all sectors and industries. !

ARBcon.eu will showcase the fantastic outlook of AR with the goal of transforming keen visions of the future into a concrete business reality today.!


Day 2 April 24!

You want the whole AR package? You can stay a day longer to attend the ARDevCamp Berlin. This day is geared towards the techno-logical side in order to facilitate exchange in the flourishing AR development environment. Free!!

Day 1 April 23!

ARDevCamp (optional)!AR Business Conference!


Come and see the business reality of AR!

Concept investigation by Matthew Buckland (matthewbuckland.com) and Philip Langley (@royalalien) of 20fourlabs.com


The web and the emerging mobile internet have been powerful forces of change in the last decades. They have changed our lifestyle and the way we do business radically.!

But AR is an even more dramatic jump in the evolution of media: AR is moving computing off desktops. AR transforms the surroundings into the space for interaction.!

Why is AR important?!

2010-2015:!The web jumps ... !into physical reality!


The world itself is becoming the universal and intuitive interface with mobile AR. This explosion of the interface into ambient space means an explosion of opportunities to interact, com- municate, collaborate, and make transactions. Next: Augmented Media, Aug-mented Marketing, Aug-mented Entertainment ...!

Why is AR important?!

Watch the emergence of the new media universe of augmented reality!


AR as a new media will redefine our rela1onship to the world and our physical, social and commercial environments. The AR universe is beginning to unfold now and holds amazing opportuni1es for pioneering individuals and enterprises in the decade 2010-‐2020!

ARBcon.eu is an opportunity to grasp the meaning, trends and outlooks of AR in a concentra-‐ ted and enthusias1c context, !

Why attend?!

Meet opinion-leaders firsthand and come in contact with cutting-edge services and products!


Robert Rice, AR Consortium!Russell Buckley, AdMob, MMA!Max Celko, PSFK, GDI!Michael Zoellner, Fraunhofer!Mihal Corlan, Adobe!Nils Reimelt, Axel Springer!Martin Duval – Bluenove!Markus Tripp, Mobilizy!Johannes Koblenz, Fjord!Roland M. Wagner, BHT Berlin!Frans Vogelaar, Hybrid Space Lab!Laurenz Lenkewitz, Hiwave.Net!Alexander Oelling, Sones!David Caabeiro, Sequence Point Software!

Speakers list (March 10, expanding) !


Sponsors (March 9, list growing) !

Find your AR strategy listening, networking!

Thoughtleaders and visionaries • Networking with experts and insiders • Understanding business models and newcontexts of business • Get in touch with newest in hardware, plaKorm and service innova1ons • Find agencies, developers and talents • 250+ aOendees with a deep interest in AR and the emerging trends!


marke1ng experts • entrepreneurs • strategists • mobile operators • innova1on officers • innova1ve agencies • technology strategists • visionaries • venture capitalists • mixed reality enthusiasts • AR technologists and developers

We really want broad participation. We have special offers for SME, startups and young AR professionals. Please see our ticket info or contact [email protected]!

Who should attend!


Management team!

Dan Romescu Augmented Ci1zen Advocate AR Focus: Mobile Business

Filipp Issa gamesrocker AR Focus: Entertainment

Willi Schroll strategiclabs AR Focus: Foresight