stylight exceed conference berlin 2013
TRANSCRIPT
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Max Müller | Exceed 2013 | [email protected] | @nonsquared
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Bringing together, what belongs togetherFashion articles from the best online shops & an inspiring community of fashion lovers.
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Max Müller | Exceed 2013 | [email protected] | @nonsquared
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Alex (US Blogger) hearts Ray Ban on STYLIGHT
Democratizing fashion - One heart at a time.
The traditional fashion scheme gets turned on its head by millions of fashion lovers. We want
to enable that development.
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Three user archetypes We differentiate users on the basis fashion involvement, motivations & conversion goals.
Max Müller | Exceed 2013 | [email protected] | @nonsquared
Shopper
Follower
CreatorMotivation
Fame & feedback
MotivationBeautiful content
MotivationConvenient search
ConversionGreat content
ConversionFeedback for creators
ConversionHigh quality traffic
InvolvementHigh
InvolvementMedium
InvolvementLow
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Kristina (Swiss blogger) hearts Marcobologna on STYLIGHT
Social Fashion DiscoveryDiscover fashion like never before, heart your fashion favorites & curate fashion inspiration in
beautiful mood boards.
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Goodbye boring, hello mood boardsMood boards are beautiful collections of fashion inspiration created by our community.
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Goodbye boring, hello mood boardsMood boards are beautiful collections of fashion inspiration created by our community.
Follow insp
iring peo
ple.
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Goodbye boring, hello mood boardsMood boards are beautiful collections of fashion inspiration created by our community.
Follow insp
iring peo
ple.
Heart and save fashion you love.
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Creation is easy as pieWe enable our users to create something beautiful...without the effort.
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Bursting with inspirationA vibrant collection of photos, videos, quotes, music & fashion articles.
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A fresh feedGet STYLIGHT just how you want it with a fashion feed composed
just for you.
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Social fashion discoveryGet inspiration from tastemakers, discover fashion favorites, search & purchase articles.
Create & discover fashion mood boards
Heart & save your favorite fashion finds
Discover & buy popular items from the best shops
Discovery SearchInspiration
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Neyla (US blogger) hearts Asos on STYLIGHT
What we've learned so farAcquisition: Relationships with creators
Activation: On-boarding new users
Retention: Facebook is the new newsletter
Referral: It’s not about the like button
Revenue: International inspiration, local e-commerce
* Startup Metrics for Pirates: http://500hats.typepad.com/500blogs/2007/09/startup-metrics.html
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Acquisition: Build relationships with creatorsIdentify influencers and connect with them. One by one.
Max Müller | Exceed 2013 | [email protected] | @nonsquared
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Activation: A warm welcome to new peopleThe optimization of the on-boarding funnel increased engagement by 60%
Stripped down landingpage Explain the concept Get them engaged
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Activation: A warm welcome to new peopleThe optimization of the on-boarding funnel increased engagement by 60%
Connect them with others Show them their way around
+60 % user engagement
40% finish the funnel.
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Referral: It's not about the like buttonWe try to build something that people love...and we listen a lot.
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Revenue: International inspiration, local e-commerceWe create relevant local traffic for our partner shops through the community.
Max Müller | Exceed 2013 | [email protected] | @nonsquared
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Next: STYLIGHT everywhere you goExperience the same clean look wherever you use STYLIGHT — on mobile, tablet, or web.
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Max Müller | Exceed 2013 | [email protected] | @nonsquared
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About STYLIGHT - Celebrate your style!
22Confidential information, any unauthorized copying, disclosure or distribution of the material in this document is forbidden |
Who we are & what we do:We are a four years old Munich-based company building the best fashion website on planet earth. We are on a mission to make fashion more democratic - one heart at a time.
What is STYLIGHT?We are bringing together thousands of fashion articles from the best online shops and an inspiring community of fashion lovers. On STYLIGHT visitors discover fashion like never before, heart their fashion favorites, curate fashion inspiration in beautiful mood boards & follow inspiring people.
Short history:Throughout the last years we have grown from zero to millions of visits per month. Currently STYLIGHT is available in eight european countries (DE, AT, CH, FR, NL, IT, SE, UK), but we are sworn in on a global fashion revolution. Our investors include Holtzbrinck Ventures, Tengelmann Ventures & ProSiebenSat.1‘s SevenVentures.