stylight heartbeat @ k% e-commerce conference
TRANSCRIPT
![Page 1: STYLIGHT Heartbeat @ K% E-Commerce Conference](https://reader034.vdocument.in/reader034/viewer/2022052622/5591b0211a28ab26518b467d/html5/thumbnails/1.jpg)
Fashion Discovery.Insights from building a more engaging STYLIGHT.
Benjamin Güntherstylight.de/benni@b_guenther
K5
Max Müllerstylight.de/nonsquared@nonsquared
![Page 2: STYLIGHT Heartbeat @ K% E-Commerce Conference](https://reader034.vdocument.in/reader034/viewer/2022052622/5591b0211a28ab26518b467d/html5/thumbnails/2.jpg)
How to create relevance and a more engaging experience on a search-optimized fashion site?On STYLIGHT users can browse through more than 300.000 products. So far we optimized the site for search, mostly intend based-search.
Challenge
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Fashion discovery with friends and like-minded people.Heartbeat is targeted towards fashion lovers that enjoy discovering fashion and curating their favorite articles in one place.
Idea
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![Page 5: STYLIGHT Heartbeat @ K% E-Commerce Conference](https://reader034.vdocument.in/reader034/viewer/2022052622/5591b0211a28ab26518b467d/html5/thumbnails/5.jpg)
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l
8
L
}'
µ
8Super beautiful & data loving
Appeal to vanity Tap into an existing community
Ridiculously easy to use
Embrace your users' feedback
From search to discovery
![Page 8: STYLIGHT Heartbeat @ K% E-Commerce Conference](https://reader034.vdocument.in/reader034/viewer/2022052622/5591b0211a28ab26518b467d/html5/thumbnails/8.jpg)
l
8
L
}'
From search to discovery
µ
Super beautiful & data loving
Tap into an existing community
Ridiculously easy to use
Embrace your users' feedback
Appeal to vanity
![Page 9: STYLIGHT Heartbeat @ K% E-Commerce Conference](https://reader034.vdocument.in/reader034/viewer/2022052622/5591b0211a28ab26518b467d/html5/thumbnails/9.jpg)
l
8
L
}'
From search to discovery
µ
Super beautiful & data loving
Tap into an existing community
Ridiculously easy to use
Embrace your users' feedback
Appeal to vanity
![Page 10: STYLIGHT Heartbeat @ K% E-Commerce Conference](https://reader034.vdocument.in/reader034/viewer/2022052622/5591b0211a28ab26518b467d/html5/thumbnails/10.jpg)
l
8
L
}'
From search to discovery
µ
Super beautiful & data loving
Appeal to vanity Tap into an existing community
Ridiculously easy to use
Embrace your users' feedback
![Page 11: STYLIGHT Heartbeat @ K% E-Commerce Conference](https://reader034.vdocument.in/reader034/viewer/2022052622/5591b0211a28ab26518b467d/html5/thumbnails/11.jpg)
l
8
L
}'
From search to discovery
µ
Super beautiful & data loving
Tap into an existing community
Ridiculously easy to use
Embrace your users' feedback
Appeal to vanity
![Page 12: STYLIGHT Heartbeat @ K% E-Commerce Conference](https://reader034.vdocument.in/reader034/viewer/2022052622/5591b0211a28ab26518b467d/html5/thumbnails/12.jpg)
l
8
L
}'
From search to discovery
µ
Super beautiful & data loving
Tap into an existing community
Ridiculously easy to use
Embrace your users' feedback
Appeal to vanity
![Page 13: STYLIGHT Heartbeat @ K% E-Commerce Conference](https://reader034.vdocument.in/reader034/viewer/2022052622/5591b0211a28ab26518b467d/html5/thumbnails/13.jpg)
l
8
L
}'
From search to discovery
µ
Super beautiful & data loving
Tap into an existing community
Ridiculously easy to use
Embrace your users' feedback
Appeal to vanity
![Page 14: STYLIGHT Heartbeat @ K% E-Commerce Conference](https://reader034.vdocument.in/reader034/viewer/2022052622/5591b0211a28ab26518b467d/html5/thumbnails/14.jpg)
l
8
L
}'
From search to discovery
µ
Super beautiful & data loving
Appeal to vanity Tap into an existing community
Ridiculously easy to use
Embrace your users' feedback
![Page 15: STYLIGHT Heartbeat @ K% E-Commerce Conference](https://reader034.vdocument.in/reader034/viewer/2022052622/5591b0211a28ab26518b467d/html5/thumbnails/15.jpg)
0
7500
15000
22500
30000
CW 36 CW37 CW38 CW39 CW40
1993
6414
9123
15187
25103
Weekly awarded hearts on STYLIGHT
8
8
8
8
8
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End/ Thanks for your attention!We are looking forward to your questions!
Benjamin Güntherstylight.de/benni@b_guenther
Max Müllerstylight.de/nonsquared@nonsquared