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TRANSCRIPT
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Creating Quick and Effective Digital ContentARC Summit Speed Seminar: Social Media
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Agenda
•Why social media?
•Social media content strategy
•Content hacks
•Content worksheet & discussion
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Why Social Media?• ”Free” communications tool
• Brand awareness
• Often someone’s first impression of you
• Build digital rapport with audiences
• Validate your place in a particular space
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Why Social Media?•Topic of interest for 2017 POWER convening
attendees
•ARC is enhancing digital strategy as a part of
our overall communications strategy
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Social Media Content Strategy
Proactive Content
Reactive
Content
Daily Monitoring
Strategic Engagements
Third-Party News
Reactive Content
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Proactive ContentHow can you proactively tell your story in an engaging
way without spending a lot of time or money?
Content Category
Content Type
Post Composition Post Timing
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Content Category
About You
Stories
Facts & Data
Initatives
Events
What Message Do We Have to Share?
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Content Type
Link
Photo
BlogGraphic
Video & Audio
How Can We Share Our Message Visually?
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Post Composition
• Length – 2-4 sentences
• Structure Attention-grabbing first
sentence
Context sentences
Value proposition
Ask (optional)
• Storylines Regional – coal communities,
opioid epidemic
Local – plant closure, new
jobs coming, etc.
What Should We Say?
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Post Timing
Best Practices
• Facebook Weekdays – 9 am to 3 pm
Wednesay – Friday
• Twitter Weekdays – 9 am, 12-1 pm
• LinkedIn Wednesday – 9-10 am, 12 pm
ARC
• Facebook – 12, 1, 3, 4 pm
• Twitter – 1:50 to 4:50 pm
• LinkedIn – 11:20 am & 12:30 pm
When Should We Say It?
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Facts + Links
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Story + Photos
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Blog + Local Storyline
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Fact + Graphic
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VideosMobile, DSLR, Photo-Based,
High-Quality
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Discussion•Questions about the presentation?
• Insights you can share?