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ArcIntelligence ArcIntelligence –– Spatially Spatially Enabled Business IntelligenceEnabled Business Intelligence

Yuvraj Mathur & Vikas SrivastavaCyberTech Systems & Software Inc.

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AgendaAgenda

Data Warehousing, Business Intelligence (BI)Data Warehousing, Business Intelligence (BI)Business Intelligence ToolsBusiness Intelligence ToolsHow GIS adds valueHow GIS adds valueNJ Department of Environmental Protection NJ Department of Environmental Protection ProjectProjectSummarySummaryQ&AQ&A

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Data Warehousing & Business IntelligenceData Warehousing & Business IntelligenceData warehouse incorporates enterprise wide corporate data in siData warehouse incorporates enterprise wide corporate data in single ngle repository repository Business Intelligence incorporates analysis and reporting tools Business Intelligence incorporates analysis and reporting tools that utilize that utilize information available in the Data Warehouseinformation available in the Data WarehouseBusiness Intelligence involves the process of analyzing large amBusiness Intelligence involves the process of analyzing large amounts of ounts of data in order to extract new kinds of useful information such asdata in order to extract new kinds of useful information such as implicit implicit relationships between different pieces of datarelationships between different pieces of data

Evolution of Business IntelligenceEvolution of Business Intelligence

Standard reports run by IS Department

Network based reportingPredefined reports

Executive Information Systems

Business IntelligenceTools

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Business Intelligence ToolsBusiness Intelligence Tools

Query and Reporting Tools Query and Reporting Tools Typically desktop tools that allow users to access networked databases to do basic analysis and reporting

Online Analytical Processing (OLAP) toolsOnline Analytical Processing (OLAP) toolsServer based analysis tools that simulate Multi Dimensional DatabasesAllow users to organize data in multiple hierarchies

Enterprise Business Intelligence Suites Enterprise Business Intelligence Suites Integrated Suite for Query, reporting and OLAP toolsScalableExtends to internal users, customers, suppliers and general public

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BI Vendors in the marketplaceBI Vendors in the marketplaceBusiness ObjectsBusiness ObjectsCognos Cognos Computer AssociatesComputer AssociatesHyperianHyperianIBM IBM Information BuildersInformation BuildersMicrostrategyMicrostrategyMicrosoft Microsoft Oracle Oracle SAP SAP SASSASSeagateSeagate

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Generate tabular reports from tabular Generate tabular reports from tabular datadataDrag and drop interface allows Drag and drop interface allows simple report creationsimple report creationInfoCubes / universeInfoCubes / universe’’s allowed users s allowed users to develop custom data queries & not to develop custom data queries & not limit to canned querieslimit to canned queriesUsers can then view the document in Users can then view the document in tabular format or produce complex tabular format or produce complex drillable chartsdrillable chartsThese can then be saved for These can then be saved for personal use, sent to other users, or personal use, sent to other users, or published to a corporate repository published to a corporate repository where all can view them where all can view them

Business Intelligence Business Intelligence

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Where can we use BI?Where can we use BI?

Customer analyticsCustomer analyticsCompetition analysisCompetition analysisSite selectionSite selectionRisk analysisRisk analysisTerritory managementTerritory managementMarket AnalysisMarket AnalysisImproved Customer Relationship ManagementImproved Customer Relationship ManagementBetter decisionsBetter decisions

And this information can only be better served by And this information can only be better served by usingusing……………………………………………………………………

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How GIS Adds valueHow GIS Adds value

Applying geographic analysis Applying geographic analysis allows businesses to look at and allows businesses to look at and analyze the same data with a analyze the same data with a geographic dimensiongeographic dimensionDisplaying results of analysis on Displaying results of analysis on a map and interactively changing a map and interactively changing various dimensions of the spatial various dimensions of the spatial output can lead to better output can lead to better business decisionsbusiness decisionsIntegrating geographic data from Integrating geographic data from

Internal sources like ArcGIS and ArcIMSEnabling with Arcweb services allows for analysis based on data not residing with customer

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Analytical results from BI can be Analyzed with GISAnalytical results from BI can be Analyzed with GIS

DemographicsDemographicsAge groupsRaceSexTapestry code

Physical location / street networkPhysical location / street networkAssociation with other events / results in the same geographyAssociation with other events / results in the same geographyChange in results of analysis for a geography with respect to tiChange in results of analysis for a geography with respect to timemeChanging relationship between datasets with respect to geographyChanging relationship between datasets with respect to geographyRefinement of query based on results seen on a mapRefinement of query based on results seen on a map

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Spatially Enabled BISpatially Enabled BI

ERP

CRM

SCM

Other

Business IntelligenceInternal

GIS SystemArcGIS/ArcIMS

ArcWeb Services Other Web Services

Spatially enabled Queries & Reports

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New Jersey Department of New Jersey Department of Environmental ProtectionEnvironmental Protection

ArcIntelligenceArcIntelligence

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NJDEP NJDEP –– ArcIntelligenceArcIntelligence

NJDEP had a large database of NJDEP had a large database of environmental informationenvironmental informationCritical dataset in NJDEP Critical dataset in NJDEP operations are contaminated sitesoperations are contaminated sitesContaminated sites are monitored Contaminated sites are monitored regularlyregularlyLocation of contaminated sites is Location of contaminated sites is available in GIS while other available in GIS while other information related to the information related to the contamination is stored in other contamination is stored in other databasesdatabasesUnique site ID links the two data Unique site ID links the two data setssetsThere are eight divisions in NJDEP There are eight divisions in NJDEP that used canned reports and that used canned reports and queriesqueriesResults of the queries could be Results of the queries could be transmitted to the maptransmitted to the map

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ArcIntelligence ArcIntelligence ArcIMS application, iArcIMS application, i--MapNJ was built to view this information spatiallyMapNJ was built to view this information spatiallyBusiness Objects, WebIntelligence were incorporated as an BusineBusiness Objects, WebIntelligence were incorporated as an Business ss Intelligence tools, integrating various information sources to tIntelligence tools, integrating various information sources to the ArcIMS he ArcIMS applicationapplicationThe application simplifies the process of accessing and viewing The application simplifies the process of accessing and viewing environmental information related to regulated sites environmental information related to regulated sites The application enables users to perform site searches and basicThe application enables users to perform site searches and basic spatial spatial analyses. analyses. Results from the site searches can be displayed with a number ofResults from the site searches can be displayed with a number of GIS data GIS data layers including current digital orthophotography, land use/landlayers including current digital orthophotography, land use/land cover, cover, hydrography, roads, and watersheds. hydrography, roads, and watersheds. Further analysis can be performed using GIS tools in the iFurther analysis can be performed using GIS tools in the i--MapNJ Map MapNJ Map Tools toolbar.Tools toolbar.designed to accommodate several program specific user profiles tdesigned to accommodate several program specific user profiles that hat would present a customized interface to individual users includiwould present a customized interface to individual users including GIS ng GIS layers of interest to the program, GIS tools, outputs, and tailolayers of interest to the program, GIS tools, outputs, and tailored queries red queries

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ArcIntelligence ArchitectureArcIntelligence Architecture

NJ Storet

EQUIS

FACITS

ENDEX

Business ObjectsWebIntelligence

i-MapNJGIS

Spatial Data

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ArcIntelligenceArcIntelligence

Powerful application to take advantage of their respective Powerful application to take advantage of their respective strengths strengths

ArcIMS would provide the map-serving environment, GIS tools for basic spatial analysis, and allow users to perform several data queries WebIntelligence spatial feature results from ArcIMS queries could be passed into a WebIntelligence data universe for further data association, linking to additional data The data set could be further manipulated and then re-mapped on the ArcIMS side, or output to an external data file for further analysis

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FeaturesFeaturesCanned & ad hoc queriesCanned & ad hoc queriesUser profile module User profile module –– create user profiles based on NJDEP program create user profiles based on NJDEP program affiliationaffiliationPreferencesPreferencesThin client architectureThin client architectureWebIntelligence BridgeWebIntelligence Bridge

enables users to construct queries starting with either tool (iMenables users to construct queries starting with either tool (iMapNJ2.0 or apNJ2.0 or WebIntelligence) and then transfer the results to the other toolWebIntelligence) and then transfer the results to the other tool without having without having to reto re--issue the queryissue the queryA user can select features on the map through IA user can select features on the map through I--MapNJ2.0 and then launch MapNJ2.0 and then launch WebIntelligence to view additional details of this selected dataWebIntelligence to view additional details of this selected dataA user can also launch WebIntelligence and select a report and tA user can also launch WebIntelligence and select a report and then launch Ihen launch I--MapNJ2.0 to view these selected features.MapNJ2.0 to view these selected features.

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ScreencamScreencam

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SummarySummary

Incorporating GIS with Business Intelligence adds a new dimensioIncorporating GIS with Business Intelligence adds a new dimension in n in which analysis can be performedwhich analysis can be performed

Add Business Intelligence (Add Business Intelligence (BIBI) and ) and GGIS to get IS to get BIGBIG

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Questions?Questions?

Thank YouThank You