®

MADE IN THE USA IS MORE THAN A POINT OF DIFFERENCE. MADE IN THE

USA MEANS PRIDE IN OUR CRAFTSMANSHIP. PRIDE IN OUR PRODUCTS. AND PRIDE IN OUR ABILITY TO DELIVER EVERY ANGLER A LINE OF HIGH-QUALITY, HIGH-PERFORMANCE FISHING REELS AND ACCESSORIES THAT ARE TRULY SECOND TO NONE. WE ARE ARDENT. AND WE ARE PROUD TO BE MADE IN THE USA.

ARDENT IS ABLE TO PROVIDE THE LONGEST WARRANTY IN THE INDUSTRY BECAUSE EVERY ARDENT

REEL IS HAND-CRAFTED AND PERFORMANCE TESTED PRIOR TO SHIPMENT. FROM THE BRAKING SYSTEM TO THE SPOOL SHAFT, WE GUARANTEE QUALITY AND CRAFTSMANSHIP. A SMOOTH, HIGH-PERFORMANCE FISHING EXPERIENCE IS PROUDLY AND CONFIDENTLY BACKED WITH OUR 3-YEAR WARRANTY.

WHY ARE SO MANY ELITE SERIES

Three reasons. DISTANCE.

Pete Ponds1 BASS win1 Classic appearance

Fred Roumbanis2 BASS wins2 Classic appearances

John Murray2 BASS wins6 Classic appearances

Zell Rowland5 BASS wins16 Classic appearances

Alton Jones5 BASS wins13 Classic appearances

Terry Butcher2 BASS wins1 Classic appearance

Marty Stone2 BASS wins4 Classic appearances

Denny Brauer16 BASS wins20 Classic appearances

James Niggemeyer2 BASS wins2 Classic appearances

Jami Fralick3 Classic appearances

XS1000 CASTING REELThe Ardent XS1000 Free Spool Casting Reel, our flagship reel, is precision-engineered for superior on-the-water performance. It’s designed for greater casting distance and maximum backlash resistance. The lightweight magnesium frame and covers and ergonomic design ensure fatigue-free fishing. The 10 stainless steel ABEC ball bearings produce incredibly smooth retrieves, and the highest quality components deliver superior durability.

Specifications:• AZ91D MAGNESIUM ALLOY FRAME & COVERS• 10+1 STAINLESS STEEL BALL BEARINGS• SIDE-VENTILATED SPOOL• STRIKE SAVER™ DRAG SYSTEM• 6-PIN CENTRIFUGAL BRAKE SYSTEM• 3-YEAR WARRANTY• WEIGHT 8.6 OZ• PRODUCT ID 6.3:1 XS1000.6-A• PRODUCT ID 5.0:1 XS1000.5-A

XS1000 6.3:1 XS1000 5.0:1LINE RETRIEVE 26"/handle turn 24"/handle turnLINE CAPACITY 8/180 10/150 12/120 8/225 10/200 12/175

XS600 CASTING REELThe Ardent XS600 Free Spool Casting Reel delivers great on-the-water performance. It features six stainless steel ABEC ball bearings, produces incredible casting distance and superior backlash resistance, and is built around the same lightweight magnesium frame and covers as the XS1000. The XS600 includes the smooth Strike Saver drag, providing absolute lockdown capability, and the quick-release side plate allows easy access to the adjustable centrifugal brake system.

Specifications:AZ91D MAGNESIUM ALLOY FRAME & COVERS6+1 STAINLESS STEEL BALL BEARINGSSTRIKE SAVER DRAG SYSTEM6-PIN CENTRIFUGAL BRAKE SYSTEM3-YEAR WARRANTYWEIGHT 8.5 OZPRODUCT ID 6.3:1 XS600.6-APRODUCT ID 5.0:1 XS600.5-A

XS600 6.3:1 XS600 5.0:1LINE RETRIEVE 26"/handle turn 24"/handle turnLINE CAPACITY 8/180 10/150 12/120 8/225 10/200 12/175

• • • • • • • •

C400 CASTING REELThe Ardent C400 Free Spool Casting Reel provides the best value in a durable high-performance reel. Ardent’s new Comfort Grip™frame design features corrosion-resistant aluminum for lightweight, easy casting.

Specifications:• ONE-PIECE ALUMINUM ALLOY FRAME• 4+1 STAINLESS STEEL BALL BEARINGS• COMFORT GRIP FRAME DESIGN• 6-PIN CENTRIFUGAL BRAKE SYSTEM• 3-YEAR WARRANTY• WEIGHT 9.7 OZ• PRODUCT ID 6.3:1 C400.6-A• PRODUCT ID 5.0:1 C400.5-A

C400 6.3:1 C400 5.0:1LINE RETRIEVE 26"/handle turn 24"/handle turnLINE CAPACITY 8/180 10/150 12/120 8/225 10/200 12/175

F500 FLIP-N-PITCH™ REELThe Ardent F500 Flip-N-Pitch Reel is specifically designed for effortless pitching, thanks to a ceramic line eye and narrow spool that reduce line friction. It features the 22-pound Perma-Lock™ Drag System — the tightest drag on the market — backed by an automatic override system that kicks in under dangerous loads to prevent damage to internal reel components. The stainless steel winch handle won’t break or bend. And the aluminum alloy frame and covers provide lightweight strength. In short, with the Ardent F500, you get a reel that’s easy to use, and hard to break.

ALUMINUM ALLOY FRAME & COVERS5+1 STAINLESS STEEL BALL BEARINGSFLIP-N-PITCH SPOOL WITH LINE STUD

PERMA-LOCK DRAG SYSTEM6-PIN CENTRIFUGAL BRAKE SYSTEM F500 6.3:1

LINE RETRIEVE 26"/handle turn

Specifications:• • • • STAINLESS STEEL HANDLE • • • 3-YEAR WARRANTY

LINE CAPACITY 14/100 17/80 20/65

“FISH DON’T STAND A FLIPPIN’ CHANCE.”Introducing the Ardent F700 Flip-N-Pitch. I designed it with a flippin’ switch, seven ball bearings and ceramic line guide so you can drop it right between their eyes. Then, all you have to do is set the hook and let the 22-pound Perma-LockTM Drag seal the deal.

Ardent has teamed up with the world’s top flip-n-pitch angler to design the F700 Denny Brauer Signature Flip-N-Pitch Reel. By upgrading theF500 with a flipping switch and seven ball bearings, Denny has created the ultimate reel for anglers that flip-n-pitch. The narrow spool andlarge ceramic line eye reduce friction to allow for smooth effortless casts. The stainless steel handle and 22-pound Perma-Lock Drag systemprovide for strong hooksets and retrieves. The strong, lightweight aluminum frame and sideplates have the Denny Brauer signature finish.

F700 DENNY BRAUER SIGNATURE FLIP-N-PITCH REEL

Specifications:• ALUMINUM ALLOY FRAME & COVERS• 7+1 STAINLESS STEEL BALL BEARINGS• FLIP-N-PITCH SPOOL WITH LINE STUD• FLIPPING SWITCH• STAINLESS STEEL WINCH HANDLE• PERMA-LOCK DRAG SYSTEM• 6-PIN CENTRIFUGAL BRAKE SYSTEM• 3-YEAR WARRANTY• WEIGHT 10.9 OZ• PRODUCT ID F700-A

F700 6.3:1LINE RETRIEVE 26"/handle turnLINE CAPACITY 14/100 17/80 20/65

S2500 SPINNING REELBuilt for largemouth bass and walleye fishing, the Ardent S2500 features the Total Titanium Protection System.™ A titanium coating protects every surface that line touches, including the spool, bail wire and line guide, to prevent nicks that can lead to line fray and breakage. Its one-piece aluminum frame is corrosion-resistant and made to last with the highest quality A360 aluminum. Engineered with 7 ball bearings and designed for 6–12 lb. test line, the S2500’s smooth performance brings fishing to a whole new level.

Specifications::• ONE-PIECE A360 ALUMINUM FRAME• 7+1 ABEC BALL BEARINGS • 5:1 GEAR RATIO • STRIKE SAVER DRAG SYSTEM• TOTAL TITANIUM PROTECTION SYSTEM • 3-YEAR WARRANTY• WEIGHT 10.7 OZ• PRODUCT ID S2500-A

S2500 5.0:1LINE RETRIEVE 26"/handle turnLINE CAPACITY 6/237 8/190 10/142 12/120

S2000 SPINNING REELPacked with all the same features as the S2500, Ardent’s new S2000 spinning reel is perfect for pursuing smaller species like trout and smallmouth bass. The Total Titanium Protection System protects the spool, bail wire and line guide with a titanium coating to prevent nicks that can lead to line fray and breakage. The one-piece A360 aluminum frame is corrosion-resistant and built to last. And the S2000’s 7 ball bearings provide smooth performance cast after cast.

Specifications::• ONE-PIECE A360 ALUMINUM FRAME• 7+1 ABEC BALL BEARINGS • 5:1 GEAR RATIO • STRIKE SAVER DRAG SYSTEM• TOTAL TITANIUM PROTECTION SYSTEM • 3-YEAR WARRANTY• WEIGHT 10.7 OZ• PRODUCT ID S2000-A

S2000 5.0:1LINE RETRIEVE 26"/handle turnLINE CAPACITY 6/200 8/160 10/120 12/100

HUNTS FISH.Exclusively from Ardent, our new Fishouflage reels turn bass boats into fishing blinds. Available on the F500 Flip-N-Pitch, the C400 casting reel and the S2500 spinning reel. No matter your technique, look good doing it.

FISHOUFLAGE BASS F500 FLIP-N-PITCH™ REELNow available in Bassouflage, the Ardent F500 Flip-N-Pitch Reel is specifically designed for effortless pitching, thanks to a ceramic line eye and narrow spool that reduces line friction. It features the 22-pound Perma-Lock Drag System — the tightest drag on the market — backed by an automatic override system that kicks in under dangerous loads to prevent damage to internal reel components. The stainless steel winch handle won’t break or bend. And the aluminum alloy frame and covers provide lightweight strength. In short, with the Ardent F500, you get a reel that’s easy to use, and hard to break.

Specifications:• ALUMINUM ALLOY FRAME & COVERS• 5+1 STAINLESS STEEL BALL BEARINGS• FLIP-N-PITCH SPOOL WITH LINE STUD• STAINLESS STEEL HANDLE• PERMA-LOCK DRAG SYSTEM• 6-PIN CENTRIFUGAL BRAKE SYSTEM• 3-YEAR WARRANTY• WEIGHT 10.9 OZ• PRODUCT ID F500B-A

F500 6.3:1LINE RETRIEVE 26"/handle turnLINE CAPACITY 14/100 17/80 20/65

FISHOUFLAGE BASS C400 CASTING REELThe Ardent C400 Free Spool Casting Reel provides the best value in a durable high-performance reel. Ardent’s new Comfort Grip™frame design features corrosion-resistant aluminum for lightweight, easy casting. Now available in Bassouflage finish, exclusively from Ardent.

Specifications:• ONE-PIECE ALUMINUM ALLOY FRAME• 4+1 STAINLESS STEEL BALL BEARINGS• COMFORT GRIP FRAME DESIGN• 6-PIN CENTRIFUGAL BRAKE SYSTEM• 3-YEAR WARRANTY• WEIGHT 9.7 OZ• PRODUCT ID C400B.6-A

C400 6.3:1LINE RETRIEVE 26"/handle turnLINE CAPACITY 8/180 10/150 12/120

FISHOUFLAGE WALLEYE C400 CASTING REELThe Ardent C400 Free Spool Casting Reel provides the best value in a durable high-performance reel. Ardent’s new Comfort Grip™frame design features corrosion-resistant aluminum for lightweight, easy casting. Now available in Walleyeflage finish, exclusively from Ardent.

Specifications:• ONE-PIECE ALUMINUM ALLOY FRAME• 4+1 STAINLESS STEEL BALL BEARINGS• COMFORT GRIP FRAME DESIGN• 6-PIN CENTRIFUGAL BRAKE SYSTEM• 3-YEAR WARRANTY• WEIGHT 9.7 OZ• PRODUCT ID C400W.6-A

C400 6.3:1LINE RETRIEVE 26"/handle turnLINE CAPACITY 8/180 10/150 12/120

FISHOUFLAGE WALLEYE S2500 SPINNING REELNow also available in Walleyeflage, the Ardent S2500 features the Total Titanium Protection System. A titanium coating protects every surface that line touches, including the spool, bail wire and line guide, to prevent nicks that can lead to line fray and breakage. Its one-piece aluminum frame is corrosion-resistant and made to last with the highest quality A360 aluminum. Engineered with 7 ball bearings and designed for 6–12 lb. test line, the S2500’s smooth performance brings fishing to a whole new level.

Specifications:• ONE-PIECE A360 ALUMINUM FRAME• 7+1 ABEC BALL BEARINGS • 5:1 GEAR RATIO • SPOOL CAPACITY – 120YDS. 10LBS. • STRIKE SAVER DRAG SYSTEM• TOTAL TITANIUM PROTECTION SYSTEM • 3-YEAR WARRANTY• WEIGHT 10.7 OZ• PRODUCT ID WALLEYE S2500W-A

S2500 5.0:1LINE RETRIEVE 26"/handle turnLINE CAPACITY 6/237 8/190 10/142 12/120

FISHOUFLAGE WALLEYE S2000 SPINNING REELPacked with all the same features as the S2500, Ardent’s S2000 spinning reel is available in Walleyeflage as well. The Total Titanium Protection System™ protects the spool, bail wire and line guide with a titanium coating to prevent nicks that can lead to line fray and breakage. The one-piece A360 aluminum frame is corrosion-resistant and built to last. And the S2000’s 7 ball bearings provide smooth performance cast after cast.

Specifications:• ONE-PIECE A360 ALUMINUM FRAME• 7+1 ABEC BALL BEARINGS • 5:1 GEAR RATIO • SPOOL CAPACITY – 120YDS. 10LBS. • STRIKE SAVER DRAG SYSTEM• TOTAL TITANIUM PROTECTION SYSTEM • 3-YEAR WARRANTY• WEIGHT 10.7 OZ• PRODUCT ID WALLEYE S2000W-A

S2000 5.0:1LINE RETRIEVE 26"/handle turnLINE CAPACITY 6/200 8/160 10/120 12/100

REEL BUTTER® GREASEA high-performance synthetic product specifically designed for fishing reels, Ardent Reel Butter Grease protects components long after the competition has broken down. It prevents corrosion while easily bonding to all the working parts of any model fishing reel.

Specifications:• 100% FULL SYNTHETIC GREASE• BONDS TO BRASS, STEEL AND PLASTIC• RUST INHIBITOR PREVENTS CORROSION• UV TRACER• PATENTED SUPER-SMOOTH ADDITIVE• PRODUCT ID 1 OZ. 0201-A

REEL BUTTER® OILA high-performance synthetic product specifically designed for fishing reels, Ardent Reel Butter Oil penetrates critical components like bearings, shafts and wear points. Plus, it has extremely high surface tension to reduce wear and noise.

Specifications:• 100% FULL SYNTHETIC OIL• SUPER LOW VISCOSITY• COMPATIBLE WITH ALL MATERIALS• ANTI-GUMMING AGENT• CONSISTENT TEMPERATURE PERFORMANCE• PRODUCT ID 1 OZ. 0220-A

REEL BUTTER® BEARING LUBEArdent Reel Butter Bearing Lube utilizes the latest in lubrication engineering technology. It is designed to penetrate deep into ball bearings and roller bearings for a complete flush of dirt and foreign debris, as well as thorough lubrication. Unlike graphite-based lubrication, Reel Butter Bearing Lube does not contain tiny graphite particles that contribute to bearing noise and performance issues. Reel Butter Bearing Lube provides maximum lubrication and corrosion protection for all bearing applications.

Specifications:• 100% FULL SYNTHETIC BEARING LUBE• PENETRATES BEARINGS FOR MAXIMUM PROTECTION• FLUSHES OUT DIRT & DEBRIS• ULTRA LOW VISCOSITY• CORROSION PROTECTION• PRODUCT ID 1 OZ. 0270-A

REEL SUPREME

Specifications:• 30% GREATER FRICTION REDUCTION THAN OIL• 100% WATERPROOF• CORROSION INHIBITOR• FILLS IN PORES AND BONDS INSTANTLY• NEEDLE TIP APPLICATOR• PRODUCT ID .25 OZ. 0255-A

A liquid microlubricant containing a suspended dry lubricate with an anti-corrosion additive. Ardent Reel Supreme dissolves grease, oil and salt on contact. It removes contaminants and debris from the metal and fills the pores of the metal with microlubrication particles that are slippery, waterproof and more stable than grease or oil.

REEL BUTTER® LUBRICATION PACKConvenient refill pack includes 1-oz. bottles of Reel Butter Oil, Reel Butter Grease and Reel Butter Bearing Lube. Provides complete lubrication system in a single package.

• PRODUCT ID 4780-A

LINE BUTTER™ CONDITIONERArdent Line Butter Conditioner is the next generation in line management and protection. Line Butter is engineered to maximize line performance and castability for all types of line — fluorocarbon, monofilament and braid. Available in 2-oz. and 4-oz. spray bottles.

Specifications:• CONDITIONS ALL TYPES OF LINES• IMPROVES CASTING DISTANCE• MINIMIZES MEMORY AND TWIST• PROTECTS FROM UV LIGHT• REDUCES BACKLASH• PRODUCT ID 2 OZ. 4750-A• PRODUCT ID 4 OZ. 4770-A

REEL GUARD® CORROSION INHIBITORArdent Reel GuardCorrosion Inhibitor is a breakthrough in chemical engineering that inhibits corrosion on saltwater equipment. By dissolving sodium, potassium, and other hard-water minerals, it significantly reduces the onset of galvanic corrosion in saltwater environments. Spray Reel Guard on reels, rod guides, and marine equipment after a day on the water, and let dry. No scrubbing, no rinsing — let Reel Guard Corrosion Inhibitor work for you. Available in 2-oz. and 16-oz. spray bottles and a 1-gallon jug.

Specifications:• SPRAYS ON – NO WASHING, NO RINSING• DISSOLVES SALT AND MINERALS • SHIELDS AGAINST SALT WATER • SAFE FOR USE ON ALL EQUIPMENT• PRODUCT ID 2 OZ. 4790-A• PRODUCT ID 16 OZ. 4140-A• PRODUCT ID GALLON 4793-A

REEL KLEEN® CLEANERArdent Reel Kleen Cleaner is a chemically-engineered solvent specifically developed for regular cleaning of fishing reels. It dissolves old grease and dirt for easy cleaning and will not damage internal parts, like some cleaners can. The special formula ensures it dries clean — leaving only a protective barrier. And thanks to special corrosion inhibitors, you can count on Reel Kleen Cleaner to provide complete protection of internal components. Available in 2-oz. and 16-oz. bottles and a 6-oz. aerosol can to blast dirt and debris from fishing reels or other equipment.

Specifications:• CLEANS ALL REEL PARTS• DISSOLVES DIRT AND GREASE• CONTAINS CORROSION INHIBITORS• DRIES CLEAN• PRODUCT ID 2 OZ. 4606-A• PRODUCT ID AEROSOL 6 OZ 4150-A• PRODUCT ID 16 OZ 4130-A

SCREEN KLEEN®

Specifications:• ALCOHOL AND AMMONIA-FREE• STREAK-FREE CLEANING• INCLUDES MICROFIBER CLOTH• STORAGE POUCH INCLUDED

Ardent Screen Kleen® is a specially formulated alcohol and ammonia-free cleaner for use on electronic screens. This streak-free cleaner can be used on all marine electronic displays, GPS screens, digital camera screens, MP3, PDA and DVD player screens. It is also safe for use on computer screens, and all LCD screens.

• 2 OZ MIST SPRAY BOTTLE• PRODUCT ID 4970-A

REEL KLEEN® PROFESSIONAL PARTS CLEANING SYSTEM Ardent takes reel care to the next level with this Professional Parts Cleaning System designed to clean dirty components more completely and efficiently. Use the wire basket to soak parts in Reel Kleen Cleaner and remove them from the parts tub without a mess. The kit also includes a brush, cleaning cloth and an 8-oz. bottle of Reel Kleen Cleaner, enough for 5–6 cleanings.

Kit contains:• PARTS TUB• WIRE BASKET• REEL KLEEN CLEANER – 8 OZ.• CLEANING CLOTH• BRUSH• PRODUCT ID 4120-A

SWAB REFILL

Refill swabs for the Reel Kleen Cleaning Kit or Reel Kleen Saltwater Kit. These synthetic foam-tipped swabs are specially designed to not leave cotton or other fibers in the reel. 30 swabs per pack.

• PRODUCT ID 4160-A

REEL KLEEN® CLEANING KITThe Ardent Reel Kleen Reel Cleaning Kit provides the angler everything needed for complete reel maintenance. Regular reel maintenance is critical to high performance and long life in any model reel. Routine cleaning and proper lubrication ensures every model of reel performs at its peak capacity. The kit is conveniently sized to fit in a boat storage compartment or large tackle box.

Kit contains:• REEL KLEEN CLEANER – 2 OZ.• REEL BUTTER OIL – 1 OZ.• REEL BUTTER GREASE – 1 OZ.• CLEANING CLOTH• 4 SYNTHETIC FOAM-TIPPED SWABS• BRUSH• SCREWDRIVER• PRODUCT ID 4000-A

REEL KLEEN® SALTWATER CLEANING KITThe Ardent Reel Kleen Saltwater Cleaning Kit contains everything in the freshwater kit, plus Reel Guard Corrosion Inhibitor to reduce corrosion in harsh saltwater environments.

Kit contains:• REEL GUARD CORROSION INHIBITOR – 2 OZ.• REEL KLEEN CLEANER – 2 OZ.• REEL BUTTER OIL – 1 OZ.• REEL BUTTER GREASE – 1 OZ.• CLEANING CLOTH• 4 SYNTHETIC FOAM-TIPPED SWABS• BRUSH• SCREWDRIVER• PRODUCT ID 4170-A

REEL BLAST

Specifications:• HANDY 10 OZ CONTAINER• WORKS ON NUMEROUS SPORTING ITEMS• NO CFCS• PRODUCT ID 4987-A

This pressurized dirt remover can be used to blow out any debris that remains after cleaning your equipment with Reel Kleen Cleaner. Simply point and shoot and the pressurized spray will remove any remaining particles of debris without requiring disassembly of your equipment.

The Rigger from Ardent is the ultimate utility tool for anyfisherman. Built by fishermen for fishermen, this ergonomicallyengineered and ruggedly tough multi-tool includes a lanyard andbelt clip for easy handling, along with these five essential tools:

RIGGER™ MULTI-TOOL

• LINE CLIPPERS• LINE CUTTER• HOOK SHARPENER• JIG EYE CLEANER• LINE THREADER• PRODUCT ID 2200-A

STAINLESS STEEL HANDLE

Specifications:• HIGH STRENGTH 11 GAGE STAINLESS STEEL• 3X THE STRENGTH OF ALUMINUM• 4 STAINLESS STEEL BALL BEARINGS• DYNAFLEX PRO-GRIP PADDLES• WEIGHT 1.85 OZ.• LIFETIME GUARANTEE• PRODUCT ID 4963-A

A solid stainless steel handle that is ergonomically designed for smoother retrieves, stronger hooksets, and improved performance of your favorite casting reel. Fits all major brands of casting reel.

CARBON FIBER HANDLE

Specifications:• HIGH STRENGTH CARBON FIBER• 4X THE STRENGTH OF ALUMINUM• 4 STAINLESS STEEL BALL BEARINGS• DYNAFLEX PRO-GRIP PADDLES• WEIGHT 1.12 OZ.• LIFETIME GUARANTEE• PRODUCT ID 4964-A

A lightweight carbon fiber handle that is ergonomically designed for smoother retrieves, stronger hooksets, and improved performance of your favorite casting reel. Fits all major brands of casting reel.

SMARTCULL™ PROFESSIONAL CULLING SYSTEMThe Ardent SmartCull Professional Culling System is a first-of-its-kind, two-stage system that allows you to cull by color and weight. A series of six highly buoyant, impact-resistant balls eliminate the need for markers, charts or computers. The easy-to-read numbers record up to 15 pounds, 15 ounces, and setting weight on each ball is quick and simple. No more reweighing, extra handling or extra stress on fish. Thanks to SmartCull, it’s never been easier to make sure you’re keeping the best and getting rid of the rest.

Specifications:• CULLING BALLS WITH LOCKING POUND & OUNCE SELECTORS• NO CHARTS, CARDS, OR MARKERS TO LOSE OR REPLACE• COMPATIBLE WITH LIVEWELL ADDITIVES• DURABLE CLIP AND CABLE WITH PROTECTIVE COATING• LARGE NUMBERS TO IDENTIFY WEIGHT QUICKLY• REDUCE FISH STRESS BY WEIGHING ONLY ONCE• PRODUCT ID 2100-A

WHY ARE SO MANY ELITE SERIES PROS SWITCHING TO ARDENT?

Three reasons. Distance. Smoothness. Durability.Join the team.

ardentreels.com

Pete Ponds1 BASS win1 Classic appearance

Terry Butcher2 BASS wins1 Classic appearance

Fred Roumbanis2 BASS wins2 Classic appearances

Marty Stone2 BASS wins4 Classic appearances

John Murray2 BASS wins6 Classic appearances

Zell Rowland5 BASS wins16 Classic appearances

Alton Jones5 BASS wins13 Classic appearances

Denny Brauer16 BASS wins20 Classic appearances

James Niggemeyer2 BASS wins2 Classic appearances

Jami Fralick3 Classic appearances

RETAIL MERCHANDISING

BANNER Durable banner can be hung on walls outside or at special events.

• 36" X 24"• PRODUCT ID 4954-A

POSTER For use in retail locations, trade show booths or autograph sessions.

• 30" X 20"• PRODUCT ID 4953-A

CEILING DANGLER For hanging in retail locations or trade show booths. Mounting kit included.

• 24" X 9"• PRODUCT ID 4955-A

POWER ARM CARDEnhances power arms.

• 5.5" X 3.5"• PRODUCT ID 4956-A

REEL KLEEN KIT HANGERHangs eight Reel Kleen kits below Power Arm.

• 0.75" X 28"• PRODUCT ID 4957-A

REEL CARE 3-TIER DISPLAY – FRESHWATER Organize Reel Care products on this attractive and simple display.

• 14" X 29"• PRODUCT ID 4949-A

REEL CARE 2-TIER DISPLAY – FRESHWATER OrganizeReel Care products on this attractive and simple display.

• 14" X 20"• PRODUCT ID 4951-A

REEL CARE 3-TIER DISPLAY – SALTWATER Organize Reel Care products on this attractive and simple display.

• 14" X 29"• PRODUCT ID 4950-A

REEL CARE 2-TIER DISPLAY – SALTWATER Organize Reel Care products on this attractive and simple display.

• 14" X 20"• PRODUCT ID 4952-A

COUNTERTOP DISPLAY – FRESHWATER Small corrugateddisplay is perfect for countertops and other small areas in high-traffic locations.

• 14" X 20" X 6"• PRODUCT ID 4937-A

COUNTERTOP DISPLAY – SALTWATER Small corrugated display is perfect for countertops and other small areas in high-traffic locations.

• 14" X 20" X 6"• PRODUCT ID 4938-A

FLOOR DISPLAY – FRESHWATER Versatile corrugated displaycan be put on end-aisles or other high-traffic areas.

• 22" X 66.5" X 14"• PRODUCT ID 4954-A

FLOOR DISPLAY – SALTWATER Versatile corrugated display can be put on end-aisles or other high-traffic areas.

• 22" X 66.5" X 14"• PRODUCT ID 4946-A

ARDENT AUTHORIZED WARRANTY CENTERSARMADILLO ROD & REPAIR444 CR 1895 YANTIS, TX 75497 903-850-7131HILLJUMPER@PEOPLESCOM.NET

JONAH LIHI’S TACKLE BOX 40 CHESTNUT AVE.SOUTH SAN FRANCISCO, CA 94080 650-588-1200JONAHW@HISTACKLEBOX.COM

RON TRINEROD-N-REEL DEPOT 10870 LILLIAN HWY.PENSACOLA, FL 32506 850-458-0428RVTRINE@RODNREELDEPOT.COM

STEVE DAVISONSD’S REEL SERVICE1704 HWY. 1241 DRY PRONG, LA 71423 318-715-2654STEVEDAVISON69@HOTMAIL.COM

DON COOPERSOUTHEAST EXPO ROD & REEL SERVICE700 BECKLEY CT.LEXINGTON, SC 29071 803-520-8350SOUTHEASTEXPO54@SC.RR.COM

SHANE MOORESOUTHWESTERN PARTS & SERVICE605 W. MOCKINGBIRDDALLAS, TX 75247 214-630-8161SMOORE@SOUTHWESTERNPARTS.COM

FACTORY REPRESENTATIVESACTIVE MARKETING21265 NW KENAI COURTPORTLAND, OR 97229

JEFF ARBOGAST24 N FRANKLIN, PO BOX 687PINEDALE, WY 82941

THE HAMMOND GROUP1630 COLONIAL PARKWAYINVERNESS, IL 60067

HAYNES-FLORANCE355 ROOSEVELT STREETMANTECA, CA 95336

J&K FISHING SPECIALISTS9 CARKHUFF ROADFLEMINGTON, NJ 08822

KEN JEFFERIES & ASSOCIATES2925 OAK BRIDGE DRIVERALEIGH, NC 27610

LOBINA DISTR & MKTG16519 PROVENCE LANEHOUSTON, TX 77095

SOUTHWEST MARKETING5928 CLUB OAKS DRIVEDALLAS, TX 75248

TK MARKETING20584 WARD AVENUEBRAINERD, MN 56401

ARDENT SALES STAFF INTERNATIONALDAVID DUNCANVP, SALES785-865-8676DDUNCAN@ARDENTOUTDOORS.COM

TIM GOLDENDIRECTOR OF SALES949-500-2820TGOLDEN@ARDENTOUTDOORS.COM

RYAN HOHLPRO STAFF AND GUIDES314-488-5754RHOHL@ARDENTOUTDOORS.COM

EUROPECHRIS LEIBBRANDT+44 1684 296695CHRIS@CHARISMATICMARKETING.COM

CANADA – ONTARIO AND QUEBECBOB STIRLING519-835-2246ROBERT.STIRLING@SYMPATICO.CA

SALES & DISTRIBUTION

ADMINISTRATION 425 S. WOODS MILL ROAD • SUITE 170 • ST. LOUIS, MO 63017 • 314-878-7722MANUFACTURING 420 LAKE STREET • MACON, MO 63552 • 660-395-9200

ARDENTREELS.COM