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Are Online Communities Still Innovative?

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The 2015 GRIT Report Several community providers showed a drop in their GRIT ranking

INNOVATIVE SUPPLIERS

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Communities are Still One of the Fastest Growing Methodologies

53% 52%

37% 31%

35%

47% 49%

17%

Mobile Surveys Online Communities Social Media Analytics Mobile Qualitative

Supplier Research Buyer/Client

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Current Challenges and Frustrations

SIZE DURATION SCALE INTEGRATION

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5

SIZE MATTERS

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Collaboration and Co-creation Gather creative individuals invested in the outcome

50 community members

collaborated daily bring the

proposition to life

COMMUNICATION

PACKAGE DESIGNS

PRODUCT NAME

BENEFIT ARTICULATION

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7

It allowed us to learn through a great interactive process, and boil down 6 months of concept work into 2-3 months

(reduced idea evaluation time by 50%.).

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8

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ONE DAY, ONE MONTH,

ONE YEAR

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The Power of Instant Communities

2 DAY SET-UP Set-up and recruitment

2 DAY STUDY Field study in 48 hours or less with real time results

2 DAY REPORT Full report 2 days after

close

Immediate Feedback 150 Survey Completes 100 Discussion Posts

Strong Response Rates Number of discussion posts 3x

higher than expected

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10

We were able to apply our findings to the final edit, and will also leverage them for our next video project. I’ll be keeping this research in mind for future projects.

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FOLLOW ME

PLEASE

11

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In the Beginning

+ SURVEY DISCUSSION

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Consumer Engagement

LIVE CHATS

SURVEYS

VIDEO DIARIES

CONTEST

MARKET BOARD

IDEATION

BLOGS

COLLAGE

CO-CREATION

DISCUSSION

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15

ALL AROUND

THE WORLD

16

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Deep consumer understanding Uncover insights by allowing people with common interests to relate to each other

Path to Purchase

Unmet Needs/Problems to Solve

Product Reviews

Frustrations and Delights

A Day in his/her Life

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18

Overall, the communities were a really great early step in the learning plan. They allowed us to iterate and learn more versus having to set up a new round of research each time. The online

communities were the foundation of our market understanding and insight generation.

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The 2016 GRIT Report Together let’s make a difference to help keep communities innovative

INNOVATIVE SUPPLIERS

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THANK YOU.