are you a listening brand? whats your social response time?
DESCRIPTION
branding, marketing, social media, response time, public relations, PR, media, crisis response, story telling, customer support, twitter, facebook, linkedin, quoraTRANSCRIPT
The PR Workshop - your communications powerhouse
Are you a ‘listening’ brand?
Being on a social platform is great – but how good is your response time?
The PR Workshop - your communications powerhouse
Globally, brands are increasingly incorporating social media into their marketing arsenal
Customers find it very easy to look up to your brand handle (twitter) or page (face book) and vent their thoughts on their brand experience
Is YOUR brand a listening brand in social-media?
The social ‘listening’ brands…
The PR Workshop - your communications powerhouse
They are socially present 24/7 in the true sense
Humans monitors the social brand noise every minute
They respond to followers with jet-speed
Among the top 10 listening brands, the #1 responds in 3 minutes, and #10 in 27 minutes
How are ‘listening’ brands unique?
The PR Workshop - your communications powerhouse
24/7 No bureaucracy, when it comes to ownership of a social response
Sense of urgency across functions, in leadership to contain brand ‘noise’
Blue-print in place for a response flow mechanism on social
The response flow does not take more than 30 minutes – at worst
More on listening brands…
The PR Workshop - your communications powerhouse
Having seen some pointers, do you think your brand is listening on social-media
Loads of difference between being social, and listening social
Make your brand a listening brand, else perish
Make your marketing social-listening ready
Are you listening?
The PR Workshop - your communications powerhouse
Thank youAsk you how to make you a listening
brand@prhq / [email protected]