are you a welcoming church? - the network · •opinion cards •surveys . visitor follow up •how...
TRANSCRIPT
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Are You A Welcoming Church?
Webinar Wednesday
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IT ALL STARTS
WITH VISION
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It All Starts With Vision
• Cast it early and communicate it often
• What’s your DNA?
• What are you the best in the world at?
• What makes you unique?
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It All Starts With Vision
• Cast it early and communicate it often
• It helps you make better decisions
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It All Starts With Vision
• Cast it early and communicate it often
• It helps you make better decisions
• It can spark member buy-in
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It All Starts With Vision
• Cast it early and communicate it often
• It helps you make better decisions
• It can spark member buy-in
• It makes it easier to talk about who you are
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It All Starts With Vision
• Cast it early and communicate it often
• It helps you make better decisions
• It can spark member buy-in
• It makes it easier to talk about who you are
• Is any part of your vision welcoming?
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It All Starts With Vision
• Clearly share the vision with staff/key
volunteers
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It All Starts With Vision
• Clearly share the vision with staff/key
volunteers
• It should guide every ministry in the
church
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It All Starts With Vision
• Clearly share the vision with staff/key
volunteers
• It should guide every ministry in the
church
• Ministry programs can’t go rogue
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It All Starts With Vision
• Clearly share the vision with staff/key
volunteers
• It should guide every ministry in the
church
• Ministry programs can’t go rogue
• If a ministry isn’t welcoming should it
exist or be promoted?
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EVERYTHING YOU DO SAYS SOMETHING
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Everything You Do Says Something
• If everything you do communicates
something why not be intentional about it?
• An un-kept building says just as much as a
slick brochure
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Everything You Do Says Something
• If everything you do communicates
something why not be intentional about it?
• An un-kept building says just as much as a
slick brochure
• This is your brand
• Someone's impressions or feelings
based on their interaction with you
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Everything You Do Says Something
• If everything you do communicates
something why not be intentional about it?
• An un-kept building says just as much as a
slick brochure
• This is your brand
• Someone's impressions or feelings
based on their interaction with you
• Anyone can be your brand at the
moment
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• Starbucks is more
than coffee
• Third place
between home
and work
• Churches have
tried to embrace
this “third place”
idea
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• Care about the
experience first
and then design
the product
• Genius Bar
• People want to
share their Apple
experience with
others
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• You can’t control your brand
• You can shape it
• People act as the brands heart, head,
eyes, hands, ears and voice.
• Everybody who plans, writes, designs
or thinks about the brand is
responsible making sure it remains
intact and understandable.
• Be consistent across all touch points.
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How to Build a Meaningful Brand
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Everything You Do Says Something
• You’re brand can’t be faked
• You can’t deliver what you’re not
passionate about.
• People can see what you do and don’t
care about by the way you act.
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THE WEB IS YOUR CHURCH’S NEW
FRONT DOOR
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Your Church’s New Front Door
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Your Church’s New Front Door
• 27% currently in a church less than a year
found it online.
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Your Church’s New Front Door
• Help visitors know you by giving them a feel
for who you are
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Your Church’s New Front Door
• Help visitors know you by giving them a feel
for who you are
• Make the information easy to find (and it all
doesn't have to be on your homepage)
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Your Church’s New Front Door
• Help visitors know you by giving them a feel
for who you are
• Make the information easy to find (and it all
doesn't have to be on your homepage)
• Answer the questions they might have
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• www.mission68.org
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Your Church’s New Front Door
• Help visitors know you by giving them a feel
for who you are
• Make the information easy to find (and it all
doesn't have to be on your homepage)
• Answer the questions they might have
![Page 33: Are You A Welcoming Church? - The Network · •Opinion cards •Surveys . Visitor Follow Up •How are you going to measure if what you’re doing is successful? •Specific goals](https://reader035.vdocument.in/reader035/viewer/2022070812/5f0bdd8e7e708231d43298ae/html5/thumbnails/33.jpg)
• Link for the welcome video example:
https://vimeo.com/5859400
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FRIENDLY HELPFUL
VOLUNTEERS
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Friendly Helpful Volunteers
• Equip greeters with what they need
• What’s going on this weekend
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Friendly Helpful Volunteers
• Equip greeters with what they need
• What’s going on this weekend
• Can they leave their post to help
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Friendly Helpful Volunteers
• Equip greeters with what they need
• What’s going on this weekend
• Can they leave their post to help
• Explain why their role is important
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Friendly Helpful Volunteers
• Equip greeters with what they need
• What’s going on this weekend
• Can they leave their post to help
• Explain why their role is important
• Share your communication strategy
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Friendly Helpful Volunteers
• Equip greeters with what they need
• What’s going on this weekend
• Can they leave their post to help
• Explain why their role is important
• Share your communication strategy
• Make sure they understand the church’s
vision
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Friendly Helpful Volunteers
• Equip greeters with what they need
• What’s going on this weekend
• Can they leave their post to help
• Explain why their role is important
• Share your communication strategy
• Make sure they understand the church’s
vision
• Keep them on task
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Friendly Helpful Volunteers
• Equip greeters with what they need
• What’s going on this weekend
• Can they leave their post to help
• Explain why their role is important
• Share your communication strategy
• Make sure they understand the church’s
vision
• Keep them on task
• Ask them how you can help
![Page 42: Are You A Welcoming Church? - The Network · •Opinion cards •Surveys . Visitor Follow Up •How are you going to measure if what you’re doing is successful? •Specific goals](https://reader035.vdocument.in/reader035/viewer/2022070812/5f0bdd8e7e708231d43298ae/html5/thumbnails/42.jpg)
FOLLOW YOUR OWN
SIGNAGE
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Follow Your Own Signage
• Starting from the outside, follow your signs
to see if you can get where you want to go
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Follow Your Own Signage
• Starting from the outside, follow your signs
to see if you can get where you want to go
• Go through a side door
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Follow Your Own Signage
• Starting from the outside, follow your signs
to see if you can get where you want to go
• Go through a side door
• Have a friend who doesn’t go to your
church try it
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Follow Your Own Signage
• Starting from the outside, follow your signs
to see if you can get where you want to go
• Go through a side door
• Have a friend who doesn’t go to your
church try it
• Do they fit it with your church’s look and feel
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Follow Your Own Signage
• Starting from the outside, follow your signs
to see if you can get where you want to go
• Go through a side door
• Have a friend who doesn’t go to your
church try it
• Do they fit it with your church’s look and feel
• Use clear language (Children’s vs The Loft)
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WELCOMING VISITORS IN
SERVICE
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Welcoming Visitors In Service
• Keep it simple, fresh and friendly
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Welcoming Visitors In Service
• Keep it simple, fresh and friendly
• Let visitors know where they can connect
for more information
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Welcoming Visitors In Service
• Keep it simple, fresh and friendly
• Let visitors know where they can connect
for more information
• Don’t make them stand-up or do anything
uncomfortable
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Welcoming Visitors In Service
• Keep it simple, fresh and friendly
• Let visitors know where they can connect
for more information
• Don’t make them stand-up or do anything
uncomfortable
• Explain when your church is doing
something out of the norm, a sensitive topic
or a special event
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VISITOR FOLLOW UP
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Visitor Follow Up
• Do you have a welcome center? What are
you giving people?
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Visitor Follow Up
• Do you have a welcome center? What are
you giving people?
• Are you providing people with next steps?
• Follow up letter/email/visit
• Next steps class
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Visitor Follow Up
• Do you have a welcome center? What are
you giving people?
• Are you providing people with next steps?
• Follow up letter/email/visit
• Next steps class
• Frequency
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Visitor Follow Up
• Do you have a welcome center? What are
you giving people?
• Are you providing people with next steps?
• Follow up letter/email/visit
• Next steps class
• Frequency
• Are you making pushes for this at certain
times in the ministry year
• Are you making special plans for
holidays, etc.
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Visitor Follow Up
1st visit
Next Steps
Class
Membership
Volunteer
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Visitor Follow Up
• Do follow through
• Don’t pester people
1st visit
Next Steps
Class
Membership
Volunteer
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Visitor Follow Up
• Do follow through
• Don’t pester people
• It’s okay if you don’t get their information on
a first visit
1st visit
Next Steps
Class
Membership
Volunteer
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Visitor Follow Up
• How are you going to measure if what
you’re doing is successful?
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Visitor Follow Up
• How are you going to measure if what
you’re doing is successful?
• Specific goals
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Visitor Follow Up
• How are you going to measure if what
you’re doing is successful?
• Specific goals
• Opinion cards
• Surveys
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Visitor Follow Up
• How are you going to measure if what
you’re doing is successful?
• Specific goals
• Opinion cards
• Surveys
• Secret shopper
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COMMUNICATE WITH YOUR MEMBERS
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Communicate With Your Members
• Your members need to feel at home, too
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Communicate With Your Members
• Your members need to feel at home, too
• Having clear, consistent communication
helps them know their church in functioning
well
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Communicate With Your Members
• Your members need to feel at home, too
• Having clear, consistent communication
helps them know their church in functioning
well
• It helps give them buy-in to what your doing
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Communicate With Your Members
• Your members need to feel at home, too
• Having clear, consistent communication
helps them know their church in functioning
well
• It helps give them buy-in to what your doing
• Set the tone with how you present events,
vision, goals, new projects, etc.
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REAL LIFE EXAMPLES
OF WHAT NOT TO DO
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Real Examples
• “Excuse me, I think you’re in my seat.”
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Real Examples
• “Excuse me, I think you’re in my seat.”
• “You’re not from around here are you?”
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Real Examples
• “Excuse me, I think you’re in my seat.”
• “You’re not from around here are you?”
• “Follow the blue line. It’s kind of
complicated. Good luck.”
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Real Examples
• “Excuse me, I think you’re in my seat.”
• “You’re not from around here are you?”
• “Follow the blue line. It’s kind of
complicated. Good luck.”
• “I don’t know anything. I can’t really help
you. This is my first day and no one trained
me.”
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HELP MEMBERS
SHARE YOUR CHURCH
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Members Share Your Church
• Equip members to share your church
• Invite tools
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Members Share Your Church
• Equip members to share your church
• Invite tools
• Cast your church’s vision
• Teach them how to talk about it
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Members Share Your Church
• Equip members to share your church
• Invite tools
• Cast your church’s vision
• Teach them how to talk about it
• Ease them into serving
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BEING IN YOUR
COMMUNITY
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Being In Your Community
• Find a need and fill it
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Being In Your Community
• Find a need and fill it
• Be a community hub
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Being In Your Community
• Find a need and fill it
• Be a community hub
• Match the community calendar
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Contact Information
• Jerod Clark, Church Juice Project Leader
• 708.371.8700
• www.churchjuice.com
• facebook.com/churchjuice
• Twitter: @churchjuice
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Photo Source Information
Slide # 16 Starbucks building: http://sydniecranford.files.wordpress.com/2011/11/starbucks-2.jpg Starbucks logo: http://www.campusdish.com/en-US/CSE/RutgersNewark/Locations/StarbucksCoffee.htm Slide # 17 Apple Store: http://www.apple.com/pr/products/apple-retail-stores/apple-retail-stores.html