Katja Ocvirk Solution Sales Executive

www.LSRetail.com

Are you failing your mobile customers?

20 LOCALIZED VERSIONS

Over 20

localized versions

3.000 CUSTOMERS

Over 3.000 Customers

World-Wide

MULTIPLE STORES

49K Stores and 114K POS‘s

195 PARTNERS

195 Partners World-Wide

3 M TRANSACTIONS

Over 3m transactions

each day

100 EMPLOYEES

Over 100 dedicated

experienced employees In 10 countries

LS Retail

Our Software is based on the

Microsoft Dynamics ERP

platform

LS Retail No. 2 World-Wide in Microsoft ERP

License sales FY 2014

Strong co-operation in development, marketing and

training

LS Retail sold its base AX solution to Microsoft in

2009 to create AX for Retail

“LS Retail has been a valued partner for Microsoft Dynamics for many years and they are a great ambassador of Business Solutions from Microsoft. They consistently deliver customer success through their reliability and capabilities around Microsoft Dynamics NAV and AX. We look forward to many more successful years together.”

Neil Holloway Corporate Vice President

Dynamics Sales & Partners Microsoft Business Solutions

January 2014

1. 2. 3. 4.

LS Retail 26 years Retail Experience + Cooperation with Microsoft

Business Insider: Sept 2014 => devices on line

World Today

Key trends for upcoming season: • M–commerce

• Consumer Data Capture • Delivery Optimization

• Global Expansion

New Reality

*source: ebay enterprise: 2014 Holiday Audit

Actual situation: • Mobile commerce = top

competitive weakness for most retailers!!

• 1 in 3 online retailers cited mobile commerce as an investment priority for 2014!!!

Mobile visits to retail websites top PC for the first time!!!* „52% of traffic to retail websites now comes from mobile devices of one form or another, outstripping traditional desktop traffic for the first time, figures from IMRG and a series of retailers suggest. To give it context, in 2010 it was 3%.“ Mark Lewis, Online Director at John Lewis, says: “We called John Lewis’s first ever ‘mobile Christmas’ in 2013 and we have continued to see customers shop via this channel during the first half of this year. Today, over half of the traffic to johnlewis.com comes from mobile and tablet devices and we’ve also seen an increase in the conversion rate of traffic to sales.” As a device, the smartphone is the fastest growing sales channel.

New Reality

*source: internetretailing.net, 09/2014

New Reality

Build loyalty program. Use it for increasing your sales ... and .. building new sales channels. Take care of your loyal customers with m-commerce.

• Not having an omni channel approach - Incentives must follow your shoppers through every channel

• Still using cards instead of mobile apps or POS integration - How many loyalty cards do you have in your wallet?

• Not offering thoughtful rewards

- Instead of general points, offer personalized treats (birthday gifts, private shopping events, free classes .. )

• Rewarding customers based solely on their purchases is not enough

- Combinations of health apps and pharmacy shops, social posts and points, discounts ...

Source: internetretailing.net/2014/09/; www.chainstoreage.com

Loyalty programs – usual mistakes

The Retailer‘s Mobile Strategy Guide Engage => Convert => Retain

Source: Urban Airship Retail_Strategy_Guide, urbanship.com, 2014

Shop

Campaign

Marketing

Benefits

Create Contact

‐ Offers

‐ Marketing Offers

‐ Message

‐ Email / Mail

‐ Personal

‐ Loyalty Level

‐ Special Loyalty Points

‐ Specific Pricing

‐ Discount / Price

‐ Offers

‐ Gifts

‐ Coupons

‐ Published Offers for Marketing

‐ General

‐ Sales History, Dynamics, Real-Time

‐ Trace Data

‐ Attributes

‐ Manual Process

‐ Multiple Clubs For Different Customer Groups

‐ Multiple Levels… Gold, Silver, Bronze

‐ Automatic Up or Down

Continuous Loop

Mobile Payment

• Many smart-phone based solutions for mobile payment (Square, iZettle, PayLeven, Adyen, Jusp, PayPal ... )

• Chip & PIN requirements (extra device needed) • So far success has been disappointingly slow (MPoS less than 1% of payment

acceptance solution in UK => huge market potential!) • New providers changed commercial terms for handling card payments (fee scale

based on monthly sales volume, negotiations possible) • New technologies coming: iBeacon, QR code scanning and NFC

Source: EssentialRetail, Aug 2014

Mobile Payment

You will still need integration. But the start is promissing ...

Reaching out to the customer

LS Retail Loyalty experience Channel Loyalty

Member Club

• Inquire & Relate Customer • Determine Offer • Extend Offer • Measure Success

LS Retail Loyalty experience Channel Loyalty

Social Media and Targeted E-Mail

• Social Media Setup • E-Mail Disclaimers • Targeted E-Mail Log

• New Price • Discounts • Multiple Triggers • Loyalty • Relations • Amount

• Multiple Benefits • Price/discount • Coupon • Gift • Points

• Usage • Configuration • Statistics

LS Retail Promotions

• Multiple Clubs • Multiple Levels • Automatic Upgrade &

Downgrade • Direct Marketing • Point Collection with point

offers • Special Price Structure • Full traceability of usage

and discount with a budget • Loyalty Campaigns

Loyalty – Back Office Management

Loyalty – Customer App

• Personal • Synchronized e-Commerce &

Mobile App • Shop • Offers • Coupons • Notification • Shopping Lists • History • Store Locations

Mobile Loyalty

• Login Screen

• Welcome Information

• Manage Information

Mobile Loyalty

• Offers for the Member

• Offer‘s Details

• Possible Options

• Coupons

• Notifications

Mobile Loyalty

• Shopping History

• View Receipt

Mobile Loyalty

• Store Locations

Mobile Loyalty

• Global Search

Mobile Loyalty

• Offers

• QR Code

Mobile Loyalty

• Shopping

• Billing Address

• Payment

• Send receipt via mail

Click and Collect

– Shop anywhere & anytime with • e-Commerce • Mobile Loyalty

– Reserve at the store that fits you • Collect • Try on

One LS Omni Basket • Ecommerce • Mobile Loyalty • POS

Future Functionality

Beacon Technology

– Identify Customer • Personal Marketing connected

to time & place

– Message • Personal Message

– Interests / Personal Offer • Time and Place Offer • You can collect you order at the

counter

Future Functionality

LS Retail – From POS to P&L ... and more

LS Retail Device Options

All Functions All Functions POS Basics Customer App

Customers International 114.000 POS

Customers Baltics

Thank you

conneXion 2015

LS Retail and Hospitality Conference

Dubai, UAE — 14-17 April 2015