Architecting Happiness, #WIAD2015

Xander Roozen / @shuggie / Informaat

Are you happy now?

February 21, 2015

Why #happiness matters,

and why you(r company)

should care too.

2

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“#Happiness as the ultimate purpose

of human existence.”

~ Aristotle

4

“ (…) with certain unalienable

Rights, that among these are

Life, Liberty and the pursuit of

#Happiness.”

~ United States Declaration of

Independence, 1776

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“ The discovery of a new dish

does more for the #happiness of

the human race than the

discovery of a star.”

~ Jean Anthelme Brillat-Savarin

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“#Happiness is a warm gun”

~ John Lennon, White Album,

1968

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“ The word #happiness is not used lightly.

Happiness is an aspiration of every human

being, and can also be a measure of social

progress. ”

~ World Happiness Report, United Nations,

2013

50%

10%

40%

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What determines happiness?

~ Sonja Lyubomirsky, The how

of happiness, 2008

Intentional activity

Genetic set point

Circumstances

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~ Dr. Jennifer Melfi

The Sopranos

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“I think with technology,

entertainment and design, we can

actually increase (…) human

#happiness on the planet. (…)

And if design can increase (…)

#flow and meaning, what we're all

doing together will become good

enough.”

~ Martin Seligman, TED, 2008

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“While traditional HCI was very problem-oriented, UX is a

positive approach to HCI, looking for rich experiences rather

than solely focussing on usability problems.”

~ Anna Pohlmeyer (2012)

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Transition from interactive

products to dynamic

ecosystems

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“The web we were used to is gone”

~ Alberta Soranzo, EuroIA 2014

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From top-down hierarchy to organic

network

~ Andrew Hinton, IA Summit, 2009

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An ecosystem of individual,

yet connected components

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Trojan Coffee Pot,

University of Cambridge,

early 90’s

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“Yes, I'd like to order 4,000 lattes to go,

please”

~ Steve Jobs, San Francisco, 2007

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Pre digital

Finite touch points

Digital age +2.0

Multiple, connected touch points

Post digital age +2.0

Infinite touch points

Touch

points

~ David

Armano,

2007

Design examples

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“The man on the tape

wasn’t specific”

~ Frank Costanza, Seinfeld

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#makeithappy

Coca Cola, 2015

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3 universal pillars of happiness:

• Autonomy - feeling in control of one’s surroundings

• Competence - learning & growing skills

• Relatedness - interacting & connecting with other people

~ Sonya Lyubomirsky, 2008

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Serial podcast, 2014

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Autonomy

• Tools to personalize the

experience - time-shifting,

different platforms

• Transparency - sponsorship

26

Competence

• Flow - simple entry point to

complex information

• Learning about other people’s

thoughts and emotions

27

Relatedness

• The ability to follow others and

form groups around gathering

knowledge

• Multiple ways to interact

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Cool Blue, (web)shop

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Autonomy

• Transparent

Competence

• Simplicity of asking

questions and getting

instant answers

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Relatedness

• Give thanks

Competence

• Lots of Easter eggs

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Autonomy

• Transparency - behind the scenes

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Autonomy

• Creating a tool for

self-expression

Relatedness

• Social object

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Architecting #happiness.

It can be done. Design is the

connecting factor between the

dynamic ecosystem and the need

for #happiness.

Thank you.

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@shuggie

slideshare.net/informaat

Creatief Systematisch Duurzaam

info@informaat.nl

+31 35 543 1222

Jacob van Lenneplaan 57 3743 AP Baarn

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About (most of) the images and references (1/3) 36

3. http://www.pursuit-of-happiness.org/history-of-happiness/aristotle/

http://www.mattbacon.net/archives/207

4. quote: http://en.wikipedia.org/wiki/Life,_Liberty_and_the_pursuit_of_Happiness

image: http://en.wikipedia.org/wiki/United_States_Declaration_of_Independence

5. https://twitter.com/Shuggie/status/561091222438436865

6. http://en.wikipedia.org/wiki/Happiness_Is_a_Warm_Gun

7. http://unsdsn.org/resources/publications/world-happiness-report-2013/

8. Lyubomirsky, S. (2008). The how of happiness: A scientific approach to getting the life you want. New York: Penguin Press.

The Science of Happiness" Sonja Lyubomirsky - https://www.youtube.com/watch?v=_URP3-V1sY4

10. Martin Seligman - http://www.ted.com/talks/martin_seligman_on_the_state_of_psychology/transcript?language=nl#t-4109

11. Anna Pohlmeyer - http://www.bcs.org/upload/pdf/interfaces92.pdf

image: http://crispme.com/10-retro-lego-wallpapers/

About (most of) the images and references (2/3) 37

12. image - http://thenounproject.com/mailchimp/collection/the-happiness-collection/

Redefining Value, to Business and to Society by Nathan Shedroff - https://www.youtube.com/watch?v=9pfqZWMpJJY

14. http://www.euroia.org/speaker/alberta-soranzo/

Image: http://en.wikipedia.org/wiki/Modem

15. http://www.designative.info/2009/06/03/listen-to-andrew-hintons-you-are-mostly-here-digital-space-and-the-context-problem-talk-at-ia-summit-

2009/

18. http://www.fastcompany.com/3006147/most-innovative-companies-2013/because-steve-jobss-first-public-iphone-call-starbucks-still-

?partner=newsletter

+

https://www.youtube.com/watch?v=M0vTQm8Lkoo

19. http://darmano.typepad.com/logic_emotion/2008/01/infinite-touch.html

21. https://www.youtube.com/watch?v=auNAvO4NQnY

22. http://gawker.com/make-hitler-happy-the-beginning-of-mein-kampf-as-told-1683573587

About (most of) the images and references (3/3) 38

23. image: http://static.panoramio.com/photos/original/49268237.jpg

Lyubomirsky, S. (2008). The how of happiness: A scientific approach to getting the life you want. New York: Penguin Press.

+

http://www.slideshare.net/missrogue/happiness-as-your-business-model-414463

24. http://www.nbcnews.com/pop-culture/viral/serial-highly-addictive-spinoff-podcast-american-life-n235751

28. image: http://www.finallymedia.nl/blog/pakketje-van-coolblue-met-echt-naar-karton-smakende-pakketbodem